A New Brand for Senior Health Plus

In: Other Topics

Submitted By Sully325
Words 2803
Pages 12
Ch. 25; A New Brand for Senior Health Plus
UMUC- HCAD 670

Executive Summary
Growth and change in any organization can be a difficult time both for executives and for employees. When growth comes at an astounding rate, there are bound to be problems at all levels of the organization. Senior Health Plus (SHP) is a small, non-profit HMO based in Southern California. The company started as a grassroots organization that enjoyed a positive reputation for pioneering new ways to care for the elderly. This success has a price however, as the membership of SHP has grown exponentially in the past several years from 10,000 to 35,000 members. In response to this growth, management went on an expansion frenzy, moving all executives to a corporate headquarters, expanding regional offices from four to seven, and tripling their employees to 400. The CEO of SHP has given a mandate to create a brand for the company that will be instantly recognizable and will set SHP apart from their competitors. The study focuses on the newly created VP of Human Resources office and the conflict between herself and the VP of Marketing. The two are at odds not only on ideas for creating the brand, but also on how to change the entire culture of the organization. Is there such a thing as too much growth?

Part II
In this case study, the players are:
Jamie Richards. She is the VP of Human Resources which was a position created in response to the unprecedented growth that SHP has experienced in the last 3 years. Jamie’s position is only 10 months old. She had left another similar organization which had suffered from poor employee morale. She wanted to work for SHP because they were different. Jamie was attracted to SHP due to their grassroots foundation which allowed them to change the way managed care was delivered to their senior clients. She now finds herself in a situation where employees…...

Similar Documents

Health Care in News

...Disease in the News Lynn Adams HCS/245 August 28, 2012 Dr. Gail Hollins, PhD, RN Disease in the News According to Encylopedia.com (2012), West Nile virus is a disease that is sweeping North America that is normally spread by mosquitos, ticks, or other arthropods. This disease generally affects the nervous system and can lead to terminal encephalitis or meningitis, which are inflammations of the spinal cord and brain ("West Nile," 2012). On August 27, 2012, I read an article online titled “West Nile virus: Should you be worried?” By: Jennifer LaRue Huget of The Washington Post. This article is in reference to the disease trend known as West Nile and reflects on the number of Americans that have died from the West Nile virus from the time when it was detected in 1999. Within the readings, just last week; The Centers for Disease Control reported that more people in the United States have shown symptoms of infection with West Nile virus at this particular time this year than any other year since the virus was first detected in New York in 1999. In addition, 1,118 people had been diagnosed and 41 have died with West Nile since August 21, 2012 (Huget, 2012). In 2012, The Centers for Disease Control stated that 20 percent of persons infected with West Nile virus will show signs of illness usually 3-14 days after being bitten and those who do not will experience mild cases such as fever, pain, aches, vomiting, rash and inflamed lymph glands. Although these cases......

Words: 759 - Pages: 4

Senior Health

...Senior Health: Diet and Exercise for the Elderly In the current world, aging is aggressively reaching its peak in association with human health. Many people in our society are unaware that the mission to increase life expectancy is an ongoing reality in everyday lives. Living to a healthy old age is possible for each person as long as efficient, beneficial choices are made. In addition to healthy decisions, maintaining physical activity is crucial to healthy aging. As an adult, one should always be mindful of fit living routines and practices. Inputting regular exercise into daily routine is one of the most important foundations in sustaining well-being. The process of aging entails various personal lifestyle changes and is impacted by both consistent implement and social values. Senior health is an important issue that has been brought to light in the past few decades of baby boomers and increasing life expectancy; it brings media and community attention to the difficulties related to aging (3). By simultaneously spreading public awareness about these demographics and promoting healthy lifestyles, all of society, especially the senior population, will flourish in the years to come. According to the Centers for Disease Control and Prevention, “Physical activity is essential to healthy aging (5). As one reaches his or her senior years, physical activity is a necessity that should be implement into everyday living to enable of life of fullest potential. For the general......

Words: 1821 - Pages: 8

The New Health Care Facility

...techn support system for coma CONTRIBUTION IN USA: The life suppo rate in USA and is benefitt rate in USA and is benefitt EFFECT ON CLINICIANS AND ORGAN revolution for health care organizations Health care organizations also benefits eco Refernces: http://cse.unl.edu/gem/essays/09-10/MS3.pdf Part II 1. One trend that has affected the health care in USA is the rising cost of the health care services. 2. One important factor that has greatest impact on the health care utilization pattern is the introd References: http://www.politifact.com/truth-o-meter/statements/2012/oct/04/barack-obama/obama-said-health-care-prem ENDOWRIST TECHNOLOGY F TECHNOLOGY: This technology is related to robotics where robots are being designed to carry out special surgeries. RIBUTION IN USA: Large number of USA hospitals are preferring this ogy as it is cost effective. In 2009 around 50% surgery was performed by Endowrist technology. ON CLINICIANS AND ORGANIZATIONS: The technology have reduce or errors which occurs during surgery by other procedures. Organizations are getting benefitted as labour charge is getting decrease. PHYSICAL THERAPIST TECHNOLOGY: This technology is based on the fact that various patients treatments need therapies and so physical therapists plays a very important role in giving post health care treatments. RIBUTION IN USA: Physical therapists are being apppointed in larger in schools, rehabiliation houses and nursing homes. It is one of the growing......

Words: 626 - Pages: 3

New to Health Care

...New To Health Care Crystal Crawford University Of Phoenix HCS/212-Health Care Vocabulary JoAnn Dade May 4, 2013 New To Health Care In healthcare there has always been interesting things that have changed the face of healthcare today. These changes need to be understood in order to know how healthcare got started and why it continues to be a growing concern for individuals in the United States. Before 1920 most people had no healthcare coverage (U.S. Healthcare History, 2013). Before this time doctors were not charging much for their services. However, as time progressed doctors stated to learned more about diseases and treatments and with this progression they started charging more for the services rendered. These new charging were often more than people could afford at the time. Doctors found that they needed to treated more people in hospitals in order to take advantage of the new technology which added to the cost of care for these individuals. The Great Depression only made the cost of these treatments worse for patients. In the 1930s Blue Cross was born to help people pay their hospital bills ("Stay smart, stay healthy," 2013). The healthcare industry offers plenty of profitable careers. Most of the best paid and fast growing careers belong to the......

Words: 826 - Pages: 4

New Brand Launch

...Competitive Environment: Present world is experience world. In this world product which have better experience that will be lead in the market. In this competitive market “ExcellenT E1” is one of the competitive products. In this product all the latest gadget and new technological advancement has been used. Competitive market other mobile manufacturer company has been use maximum coverage two or three operator but this product remove this problem. People will fill all the current & advanced gadget & technology in this product. It has some competitor in the market. Those are: Direct Competitor: Apple, Nokia, Samsung other smart phone manufacturer. Indirect Competitor: Laptop, Pc (skype,IMetc), Tablet . Target: People who have to make connection with other , people who need all the latest staff in their phone, people busy with office work and want do all work in phone insteed of laptop or pc are the target. This is luxury personal product only customer can take decision on behalf their own self. Insight: It cans coverage maximum number of operator. This helps consumer to bring this phone for reduce more than one phone carry. Its different software can help the consumer to satisfy work as an alternative of Computer. It also help consumer to use as a camera which customer can capture the moment they need. Benefit Itsfeature, outlook and endurance can lead customer to purchase this product. Functional benefit of this product is Five operator at a time without its......

Words: 362 - Pages: 2

Development of New Brand for Energy Drink

...drinks. • Coca-Cola, PepsiCo, and other beverage companies were intent on expanding the market for alternative beverages by introducing energy drinks, sports drinks, and vitamin drinks in more and more emerging international markets. • Beverage producers had made various attempts at increasing the size of the market for alternative beverages by extending existing product lines and developing altogether new products. • Expanding the market for alternatives beverages and increasing sales and market share, beverage producers also were forced to content with criticism from some that energy drinks, energy shots, and relaxation drinks presented health risks for consumers and that some producers’ strategies promoted reckless behavior, the primary concern of most producers of energy drinks, sports drinks, and vitamin-enhanced beverages was how to best improve their competitive standing in the market place. • Rapid growth in the category, coupled with premium prices and high profit margins made alternative beverages an important part of beverage companies’ lineup of brands. (b) How do the economic characteristics of the alternative beverage segment of the industry differ from that of other beverage categories? Explain. The alternative beverage segment help companies to sustain volume growth in mature markets where consumers were reducing their consumption of carbonated soft drinks. Also the alternative beverage industry offered products that catered to different......

Words: 293 - Pages: 2

New Health Medical Systems

...New Health Medical Systems Shari Gifford HRM/548 Jennifer Familant March 10, 2014 New Health Medical Systems TO: New Health Medical Systems, Board of Directors FROM: Shari Gifford, HR Consultant CC: Jennifer Familant DATE: March 10, 2014 SUBJECT: Staffing Strategy It is my understanding that you, the Board of Directors of New Health Medical Systems, recently announced a new strategic direction to become a regional center for critically ill patients. As a part of that strategy, New Health Medical Systems (NHMS) has opened a new cardiovascular unit where patients can receive care for heart attacks, strokes, and other types of cardiovascular diseases. NHMS was quickly able to recruit a quality physician to head the unit as well as additional professional staff, however finding qualified technicians have become much more difficult than originally anticipated. The problem does not seem to be so much in terms of the position being attractive to candidates, but rather a lack of skilled technicians in the immediate region. Most of the skilled technicians are already employed, and are not actively seeking jobs with other organizations. In order to fill the 35 technician positions, the director of staffing has created a new staffing strategy that includes the following: 1. Place advertisement in the local newspapers 2. Contact staffing agencies that specializes in placing technicians into health care facilities 3. Organize a job fair and invite local...

Words: 630 - Pages: 3

New to Health Care

...New to Health Care Technology in the health care has changed over the years with medical developments and techniques, to help those in need. Advances in the technology span from innovations that make data collection, entry, recording, and tracking easier; to 3-D imaging, which enhancing body images. Methods that can protect when individuals come into contact against viruses. There are also techniques and mechanics that make at home health care easier for patients and their families. With the new health care reform being set in place focusing on creating products that can deliver faster, less costly, and more efficient patient care is something companies are focusing more on. The article I chose pertains to digital health. Digital health care consist of the use of information and communication technologies to aid in public health problems and challenges patients come into contact with. This article was chosen because I feel that the outcome from it will greatly assist people in so many different areas. Especially being that I feel digital health is very important to the receiving, viewing, and analytics of health information on a larger scale in order to better educate people about it. Health Care Exchanges (HIEs) play a big role in the communication between hospitals as well as ambulatory care centers. HIEs allow healthcare information to be shared electronically across organizations within a region, community or hospital system. The composures of (HIEs) add to Electronic...

Words: 720 - Pages: 3

Prevention - the New Health Focus

...Prevention: The New Health Focus Because of rising concerns regarding an increase in unhealthy American lifestyles over the last thirty years, attention is being brought to the benefits of a focus on wellness rather than on disease. Proponents of the advocacy for better health practices have long been offering first-string solutions for many of America's crippling health concerns; however, even though there have been significant inroads, their voice has largely gone unheeded. Currently, as America steps into the unknown territory of nationwide health reform, corporate plans to encourage their employees toward better health through incentive programs, increased government subsidies and resources, and involvement by non-profits to reward healthy practices will help shift the paradigm from treatment to prevention. This shift from a disempowered place to a positive focus offers not only solutions to unhealthy trends in America, but also injects a 'can do' attitude into a beleaguered nation. A blog from The Economist in 2013 presents the problem of declining health in America in a succinctly stark light. They indicate that even though our "life expectancy rose from 75.2 years in 1990 to 78.2 years in 2010, this seemingly good news actually masks two problems. First, though women live longer than men, their life expectancy is rising more slowly. Secondly, both sexes have a lower life expectancy than their peers in other rich countries, a gulf that has widened since the 1980s."...

Words: 2259 - Pages: 10

Brand-New Brand

...A Brand-New Brand (Germany/Europe) [pic] Made much like beer, but without alcohol, Bionade is a fizzy, fruity hit in Germany. But can it go global? Ostheim In Der Rhoen is a quiet German town in northern Bavaria. Picture-book pretty, with narrow, winding streets, it does not look like a place where anything – let alone anything hip – ever happens. But this hamlet is the birthplace of Bionade, an all-natural soft drink that has become a national sensation (it more than tripled sales last year), one that its creators now hope to take world-wide. Bionade’s founders do not dream of global conquest for its own sake. They speak passionately about what they describe as the drink’s deeper meaning. ‘Bionade is a totally idealistic product. Of course we want to make money, but honestly, this was an attempt to give people something better’, says Bionade’s CEO, Peter Kowalsky, 38. It was the shake-up of the German beer industry in the 1980’s that inspired Bionade’s inventor, Dieter Leipold, then master brewer to quest for a new quaff. With younger German consumers increasingly choosing imports such as Corona and Miller Lite over local beers, Leipold worried about the brewery’s future. And there was more at stake than just business: it was family. He lived with the brewery’s present owner, Sigrid Peter, now his wife, and acted as stepfather to her sons, Peter and Stephen Kowalsky. Knowing he could not compete with the beer conglomerates, he began to tinker with......

Words: 764 - Pages: 4

Pet Ownership and Health Benefits to Seniors

...Pet ownership and benefits to Seniors Thomas McGuire Brenau University Abstract Many seniors own some type of pet, Whether it be your normal cat or dog, a bird or even aquatic animals such as fish. There are health benefits to owning a pet that include lower blood pressure, increased exercise and even fewer visits to the Doctor. For seniors a pet can provide a sense of responsibility, safety, companionship and even a sense of purpose. Pets even can receive benefits from ownership by a senior, Who generally retired have a lot more time to devote to taking care of the animal. Pet Ownership and Benefits to Seniors Pets provide many health benefits to their owners. A study of 5741 participants who attended a free screening clinic showed that pet owners had significantly lower cholesterol and blood pressure than non pet owners (IFA 2014). Lower stress has also been attributed to pet ownership. One study was performed solely focused on a group of stockbrokers with hypertension who adopted either a cat, dog or had no pet. The pet owners were found to experience less stress-related increase in blood pressure than non-pet owners (IFA 2014). A study on walkability reported that dog owners were more likely to achieve the recommended level of physical activity for their age group (IFA 2014). Pets can also provide many non -health benefits for seniors. Many elderly pet owners mention that their pets provide them with companionship, company and......

Words: 627 - Pages: 3

Summary of News of Health Insurance

...Article Title: Google Backs Startup Oscar Health Insurance Citation: Douglas Macmillan, Sept.15, 2015 http://www.wsj.com/articles/google-backs-startup-oscar-health-insurance-1442374756 Summary: Oscar Health Insurance Corp. is an insurance company with new health-care technology. Recently, Google said it teamed up with Oscar to develop new health insurance. One of Oscar's representatives stated that part of the company's goal is to help the new health technology products made by other companies have more space in the market, such as a contact lens that was developed by Google and Novartis AG that could monitor glucose levels from human tears. Oscar can be the best way to distribute this contact lens to patients. Compared with other insurance companies, Oscar built a better way to connect services with their patients. It could connect a patient with a physician for 10 minutes by phone. Also, it could help the patients to reduce their hospital bills and other costs. Right now, Oscar is available for people who live in New York and New Jersey. Then, the company plans to enter the market in California and Texas next year. As we all know, health insurance belongs to life insurance. Oscar Health Insurance Corp. is using new health technology for its insurance program. It is a good way to develop the insurance industry. Oscar Health Insurance Corp. is a company with new technology for people to have a new, good insurance experience. I was interested in it because...

Words: 276 - Pages: 2

Brand Equity - New York Yankees

... The New York Yankees pricing strategy is largely constructed around the tickets offered to their games due to the simple fact that revenues generated from tickets contribute to over half of the New York Yankees annual revenue (Bloomberg, 2013). The Yankees offer four general types of tickets for sale; these are regular season single tickets, premium tickets and season tickets. Each one varies in price and product/service provided, and even within each subset there are variations in price. Regular Single Season Ticket Price for New York Yankees: (TeamMarketingReport, 2014) Average - $51.55 (2nd highest in the league) Most Expensive - $1600.00 Least Expensive - $15.00 MLB Average - $27.93 The high cost of the tickets can be attributable to the Yankees success on the field, quality of product, large demand and move to a new stadium. From the 90’s to 2008 the Yankees were able to keep ticket prices within modest range, though still on the higher end of the spectrum the prices were closer to the league average(Emanuele, 2011). However with the Yankees moving into a brand new stadium in 2009 with nicer amenities, the prices in tickets changed to reflect that. (Getz, 2012) Premium tickets are regular single season tickets that come with at least one added amenity or classified by a team as premium due to occasions such as a big rival coming to town or special commemoration. The New York Yankees after their move into the new......

Words: 967 - Pages: 4

New Health Medical System

...| New Health Medical Systems | Memo To: NHMS Management From: Shakeia Cork CC: Date: 12/12/2011 Re: Staffing Strategy New Health Medical Systems is a large hospital and healthcare system in the southwestern part of the United States. The Board of Directors recently announced a new strategic direction to become a regional center for critically ill patients. As a part of that strategy, the organization has opened a new cardiovascular unit, where patients can receive care for heart attacks, strokes and other types of cardiovascular disease. It was quite easy for the unit to recruit quality physicians but there is a problem finding qualified technicians. The technicians in the immediate region are already employed and aren’t actively seeking jobs with other organizations. The director of staffing for the organization has been asked to create a new staffing strategy to fill the 35 new positions in this department. After considering alternatives, she is recommending the following. 1. Place advertisements in the local newspapers. 2. Contact staffing agencies that specialize in placing technicians into health care facilities. 3. Organize a job fair and invite local professionals to attend. 4. Offer a $1,000 signing bonus to anyone who joins the organization and stays for at least 180 days. After I evaluated the current staffing strategy, I don’t believe the adequate enough to fill the 35 new positions that are being offered. The strategy is still only focusing......

Words: 425 - Pages: 2

Developing Communication for a New Brand in Skin Cream Category

...CONSUMER BEHAVIOUR Application Exercise - II Developing communication for a new brand in skin cream category Submitted to - Prof. S Ramesh Kumar Group 17 Gunjan Kumar Prashant Gutch Kartik Yeleswaram Prashant Singh 1111344 1111345 1111348 1111362 Table of Contents 1. Category and Brand Information ........................................................................................... 2 1.1 Category summary ........................................................................................................................ 2 1.2 Key Brands summary..................................................................................................................... 3 2. Category Analysis & Linkages to concepts ............................................................................. 4 3. Issues Identification ............................................................................................................... 6 4. Selection of Articles ............................................................................................................... 8 5. Addressing the issues using article ...................................................................................... 12 6. Recommendations for new brand communication ............................................................. 16 7. Process Employed ............................................................................................................... 17 8. References ..........

Words: 6601 - Pages: 27