A Project on “Measuring Customer Satisfaction on Using the Debit Card Service in Rajshahi City”.

In: Business and Management

Submitted By baki
Words 11184
Pages 45
Chapter one
Rational of the study
In the sophisticated digital age, the importance of the development of debit card sector is under description for the rapid economic development of the country. It is precondition to have well improved transaction for the rapid development of a country. The debit card is one of the vital and important parts of the bank sector. Basically the economic development of the country depends on the development of trade and commerce of the country. On the other hand the development of trade and commerce depends on the bank sector. So, it is the fair arms to have well improved bank sector for the economic development of the country. In this sense, debit card plays important role for the safely carry and transferring money from one place to another. we concisely enjoy how much they are benefited due to the debit card introduction in Rajshahi city. Not only trade and commerce, we can observe the change of personal life due to the debit card users in Rajshahi. Now it is the age of modern technology. In this age debit card is being used highly as a medium of technology. Debit card is keeping active role in transferring money from are corner to another of Bangladesh. It is the contribution of the bank sector to keep balance development between urban and rural area of Bangladesh.
Long-term maximizing profit through customer satisfaction is the main objective of the marketing. To achieve those objectives, it is urgent to eliminate or meet the need of the customer. More over to satisfy the customer, it is essential to have updated information regarding a customer. Due to the debit cards service, it has been possible to know the updated information regarding a customer through the maintaining customer data base.
From the above discussion, I mean we are able to present how much my study is significant for the city. I mean in the present situation…...

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