A&F Case

In: Business and Management

Submitted By werkingtacos
Words 5363
Pages 22
III. Executive Summary Abercrombie & Fitch is one of the most famous apparel retail industry that have done a wonderful job to stay in the market position despite the changing trends and lifestyles that generations have nowadays. It’s hard to keep intact with fashion trends because once you cannot cope up with the changing lifestyle of your consumers, you can expect to have a decrease in your sales and market share in other countries. The industry offers a lot of new and existing potential competitors especially in the fashion industry; you’re not just competing within the U.S. brands but also with European brands that are getting popular in all over the world. They are also products that can substitute with branded apparel, some teenagers who are experiencing financial problems can just buy an imitation one just for a cheap price and even the quality’s great, no one will notice that it was a fake one. Young generations nowadays are conscious of what they have and what things they don’t have, especially with apparel, because the trend nowadays is when you are wearing that kind of shirt and it is a high class brand, you’re in with the trend and you are considered one of the coolest kids in your school. While the organization culture of A&F is very different from other brands because they are the only company who hires people based on their looks and how they act and not with the skills. They are always saying that they don’t treat them as salespeople; they are the image that represents the brand. Their marketing strategy is very objective; they have these clear goals that they want to achieve. And their market sales are also getting higher thanks to those advertisements that they have. I can recommend that they need to have a clearer image for the brand; they need to be a good leader for the youth and an effective industry that has good means for the people and for…...

Similar Documents

Appendix F

...Associate Level Material Appendix F Academic Honesty Articles Worksheet Resource: University Library Find at least two articles on the subject of academic honesty in the University Library. Complete the chart below. Article 1 Article 2 What keyword search did you use to find the article? Academic honesty Academic honesty In which database did you locate the article? Academic Education What is the title of the article? Honesty and Heroes: A Positive View of Heroism and Academic Honesty A best Practice Protocol for Handling Academic Honesty in Adult Students Who is the author or authors? Sara Staats Julie M. Hupp Anna M. Hagley Stephen Gambescia When was the article published? July 2008 Winter 2007 Was the article peer reviewed? No No Outline three major points the author made in the article. • Academic honesty is rare but possible • Academic misconduct is common, and is made out not to be a big deal among students. • Students who practice academic honesty should be considered everyday heroes. • Academic honesty should be expressed in a teacher’s policy and procedures and should be stated and made sure everyone understands. • How to set up protocol in case of academic dishonesty • What steps to take in case of academic dishonesty What did the author conclude in the article? What were the findings? If students would be increasing courageous, honest and empathetic, we would be more likely to have academic honesty. Their......

Words: 371 - Pages: 2

A&F Case

...Too Sexy Too Soon? A Case Study of Abercrombie & Fitch Stephanie Roussell / MC 7999 / 11.21.11 Introduction Abercrombie and Fitch, an American retailer with nearly 800 U.S. and international stores, is no stranger to controversy. The company has long profited from shock value and consumer backlash not only in its marketing, but also in its clothing and employment practices. Known for its preppy, casual style of mid-luxury clothing, the retailer is a mainstay in the American shopping mall. But recent controversies about its product style and marketing practices have kept the company continually in the news. The latest controversy is no different. In March 2011, the company posted a new product on its Abercrombie kids website: the “Ashley” bikini, a striped triangle bathing suit, sized for girls ages 8 to 14. It seemed innocent enough until one small word in the clothing description caused a firestorm of media and activist backlash. The website described the bikini as a “push-up,” complete with “extra padding for breast enhancement.” (Mendez, para. 1) Because this description was added to a website that markets to girls as young as 2nd grade, it caused an uproar about the company’s intentions of over-sexualizing young girls. Comments began pouring in decrying the company’s apparent lack of decency or sensitivity. All were asking the same question: “how soon is too sexy?” Did this controversy expose a company intent on objectifying young girls? Or is it another cog in......

Words: 2897 - Pages: 12

A&F Case Study

...{draw:frame} Abercrombie and Fitch Case Study 4/21/2010 Executive Summary: Abercrombieand Fitch was Founded as a High Quality sporting goods store in 1982 by David Abercrombie. Abercrombie Co opened its first store in Manhattan, New York with the intention of providing high quality equipment to an elite segment of the market. Throughout the years, Abercrombie and Fitch Co has proven itself to be able to adapt to the constant changing retail market and has slowly evolved in the retail giant we are familiar with today. Abercrombie and Fitch currently employ a focused differentiation strategy where they target customers ages 12-25. Instead of using conventional methods of strengthening their brand through advertising and a squeaky clean image, A&F instead takes full advantage of controversy and word of mouth advertizing in order to gain their customer base. It is through A&F’s unorthodox methods that they have been able to establish themselves as a highly desirable, high quality apparel retailer and due to these factors they are able to charge a premium price for their products. A&F’s current strategies have helped them to not only establish themselves in the United States, but they are now poised to expand into the global market. With the recent opening of flagship locations in Tokyo, London, Milan, A&F now has a solid foothold to tap into the Western European and Asian Markets. With the potential in these foreign markets, A&F should realize high levels of......

Words: 4990 - Pages: 20

Appendix F

...Axia College Material Appendix F Healthy Interpersonal Relationships Worksheet Use your textbook to answer the following questions. You are not required to respond in essay format. You may use short-answer responses, including lists, to answer these questions. 1. What are the characteristics of intimate relationships? What are behavioral interdependence, need fulfillment, emotional attachment, and emotional availability? Why is each important in relationship development? characteristics: enduring behavioral interdependence, repeated interactions, emotional attachment, and need fulfillment. behavioral interdependence: each partner doing the things they like and checking in with each other need fulfillment: getting your needs fulfilled. Examples: security, touch, contact, intellectual etc. emotional availability: safety/willingness to share self Emotional Attachment is when person(s) attract to another person or item that they believe holds value and/or does hold value They are important in relationship development because we have to be ready to set our boundaries and be aware of everything that is going on in the relationships. Must know and trust the one we are with. 2. What problems might form barriers to intimacy? What actions can you take to reduce or remove these barriers? No one likes to be around an impatient person. It causes you to react in angry, foolish, and regrettable ways. The irony of anger toward a wrongful action is that it......

Words: 552 - Pages: 3

A and F

...Abercrombie & Fitch ABERCROMBIE & FITCH CASE STUDY COMPANY PROFILE Abercrombie & Fitch Co. is a leading specialty retailer encompassing three concepts Abercrombie & Fitch, Abercrombie, and Hollister Co. The company focuses on providing high-quality merchandise that compliments the casual classic American lifestyle. The merchandise is sold in retail stores throughout the United States and through catalogs. The company also operates an e-commerce website at www.abercrombie.com, a kids website at www.abercrombiekids.com, and publishes a magalog called the A&F Quarterly. Abercrombie & Fitch, which targets ages 18 through college, went public in October 1996 and spun-off from The Limited in May 1998. abercrombie kids (ages 7 - 14) was introduced in 1997. The latest concept, Hollister Co. was introduced in July 2000, and targets 14 - 18 year olds. BUSINESS CHALLENGE For the past two years Abercrombie has entrusted its order management, customer service and fulfillment needs of the direct side of the business to CommercialWare. CommercialWare’s robust CWDirect solution successfully captures a wealth of transactional data from the thousands of orders processed. The real challenge for Abercrombie is to turn this vast amount of transactional data into information that can be used to make better business decisions, and do so in a cost effective manner. Abercrombie was looking to easily answer the fundamental questions that would help them to grow their direct business: What are my......

Words: 1103 - Pages: 5

F & C International, Inc. Case 4.2

...Catherine Sprauer are the main figures in this case and they had important responsibilities in F&C International, Inc. Jon Fries was the President, CEO, and managing director of F&C international, Inc. He was in charge of the total management of the company. The key responsibilities of Jon Fries were to align the company, internally and externally, with his strategic vision. His duties were to facilitate business outside of the company while guiding employees and other executive officers towards a central objective. As a CEO, Jon Fries had high interaction with F&C`s independent auditors, but he misguided them by creating false documents, mislabeling inventory, and undercutting the subordinates` attempts to expose the fraud. Fletcher Anderson was the Chief Operating Officer and member of company's board of directors. As the COO of the company, his responsibilities were to ensure that business operations are efficient and effective and that the proper management resources, distribution of goods and services to customers, and analysis of systems are conducted. Anderson later became the president and CEO of F&C international, Inc. As a COO, Fletcher Anderson had interaction with F&C`s independent auditors. He and controller supposed to provide all the documents and answer all the questions of the independent auditors but they didn�t tell them about the fraud of the company. Craig Schuster served as the Chief Financial Officer of F&C international. He was responsible for......

Words: 1457 - Pages: 6

Appendix F

...Associate Level Material Appendix F Review the following two case studies. Each patient is being referred to a specialist for further evaluation of a nervous system disorder. Outline characteristics of the disease each patient is suffering from by answering the questions associated with each case study. Answer in your own words. Case Study 1 |Name |Myelin S. Heath | |Patient # |12312312 |DOB: |03/05/1986 | |Physician |Dr. Delgadillo |Date: |02/16/20XX | Interoffice Referral Form Ray D. Ology, M.D. A Doctor’s Office, North Campus 1515 N. Medical Plaza #151 Anytown, Anywhere 12345 Dear Ray, Myelin visited my office yesterday complaining of numbness in his right leg and face. He has also been experiencing muscle weakness and mild depression. I noticed a delay in his visual response in both eyes. I have referred Myelin to your facility because of possible multiple sclerosis, and I am requesting an MRI of the brain and spine. Please fax the results to me as soon as possible. Regards, Ruben Delgadillo, M.D. Answer the following questions. 1. What could have caused Myelin’s disease? The causes for multiple sclerosis are unknown. Myelin could have developed MS from genetics or even a child hood infection. MS is believed to be an autoimmune disease in which the body’s immune system attacks its own tissues. MS is caused by damage......

Words: 811 - Pages: 4

What the F

...being walked on or pinched particularly at plugs, convenience receptacles, and the point where they exit from the apparatus. Only use attachments/accessories specified by the manufacturer. Unplug this apparatus during lightning storms or when unused for long periods of time. Refer all servicing to qualified service personnel. Servicing is required when the apparatus has been damaged in any way, such as power-supply cord or plug is damaged, liquid has been spilled or objects have fallen into the apparatus, the apparatus has been exposed to rain or moisture, does not operate normally, or has been dropped. Carefully read and follow the Quick Install Guide and User Manual. Do not operate this device outside the temperature range of 5°C–35°C (41°F–95°F). Do not drop or shake the device. Do not move the device when it is powered on. Power supply cords should be routed so that they are not likely to be walked on or pinched by items placed upon them or against them. Do not overload wall outlets. For additional safety information, refer to www.wdc.com. IMPORTANT USER INFORMATION – 1 WD TV Live Hub Media Center User Manual WD Service and Support Should you encounter any problem, please give us an opportunity to address it before returning this product. Most technical support questions can be answered through our knowledge base or e-mail support service at http://support.wdc.com. If the answer is not available or, if you prefer, please contact WD at the best telephone number......

Words: 31379 - Pages: 126

F-Test

...was the F-Test. This test is used for comparing variances. The reason I chose this test was due to the fact that I am going to be using this same data on my term paper. I will be comparing runway incursions that took place between 2011 and 2012. The data from this group will be independent of each other. The F-Test can also be conducted with data that is unpaired. Data Collection: Techniques in data collection can be from the entire population, or it can be from sample data, which can be random or selected from the population. In the runway incursion F-test the data will be collected from the entire population. Review: The data that was collected for this test was taken from the FAA website, which gives runway incursion totals for each quarter. The given data is from the population. I have chosen the F-test because this will give us variance. Critique: There were a few other tests that could have been conducted, but the F-test was the one that would give me the best results. The T-Test would have been an option for me if I were comparing variance for a single sample. A second option would have been the Chi-test for independence, the problem with this test was I wasn’t testing for independence. I was testing for variance. The F-test was the best fit because I had more than one sample set that was independent from each other. Interpretation: This is where we analyze our hypothesis. In statistical test you have a null hypothesis and a hypothesis. In this case my......

Words: 366 - Pages: 2

F-100

...scenario for suppliers would be very similar to the prisoner’s dilemma case we discussed in game theory. Here both buyer and suppliers have dominant strategy. It would have been beneficial for both of suppliers if they could coordinate but as in this case they can’t, safest way is to bid at lowest cost. From buyer’s perspective, he will make maximum profit if he goes with lowest bid so that even in case of crisis, if supplier decides not to fix, buyer would have enough scope to cover the fixing cost. So, there is very less probability that Buyer will award contract to higher bid and any of supplier will bear the fixing cost. Decision tree & Payoff matrix: supplier A Supplier B $11 $14 $11 Allocations 50 100 Allocations 50 0 0 50 $14 100 50 Buyer Crisis Fixed A Yes $11 Yes No Buyer No Yes $14 Yes NO B No In the above case buyer would choose supplier A because of the lowest bid offered. In......

Words: 693 - Pages: 3

Appendix F

...Week 4 US101 Assignment F (Modified) Reading Strategies Worksheet A4.7 Appendix F (Modified) Continue to develop new writing skills, eliminate bad habits, and enhance your academic writing skills. Your grading will include whether or not you have included all the resources available, writing clear, concise, and complete sentences, using proper spelling, grammar, elimination of contractions, and using a capital “I” instead of lower case “i” when referring to yourself. (See grading rubric in the Course Materials Forum). The assignment has two parts make sure you complete both parts. A University requirement is that you post your Certificate of Originality with every assignment that you post to the Assignment Link for this and all courses. Part 1 - Reading Strategies Worksheet Identify two reading goals, one short-term and one long-term below: • Long-term reading goal: I really want to enjoy reading, and not lose track. • Short-term reading goal: The ability to understand what I am reading. Write a 100- to 150-word response to each of the following questions: • How do you currently approach the weekly readings in the course? I print out, and typically start my readings on Monday, and then finish by Wednesday. I always start out by going to a quiet, clean room in my house so I can focus without all the interruptions. Most of my readings I write word for word on to a separate sheet of paper, this helps me to absorb the information, but it...

Words: 518 - Pages: 3

Appendix F

...Associate Level Material Appendix F Ticket Sales Living in or near a metropolitan area has some advantages. Entertainment opportunities are almost endless in a major city. Events occur almost every night, from sporting events to the symphony. Tickets to these events are not available long and can often be modeled by quadratic equations. Application Practice Answer the following questions. Use Equation Editor to write mathematical expressions and equations. First, save this file to your hard drive by selecting Save As from the File menu. Click the white space below each question to maintain proper formatting. 1. Suppose you are an event coordinator for a large performance theater. One of the hottest new Broadway musicals has started to tour and your city is the first stop on the tour. You need to supply information about projected ticket sales to the box office manager. The box office manager uses this information to anticipate staffing needs until the tickets sell out. You provide the manager with a quadratic equation that models the expected number of ticket sales for each day x. ( is the day tickets go on sale). a. Does the graph of this equation open up or down? How did you determine this? The graph (parabola) opens downwards. This is because the leading coefficient, that is a is negative. b. Describe what happens to the tickets sales as time passes. The ticket sales increase with each day and peak on......

Words: 485 - Pages: 2

Appendix F

...Associate Level Material Appendix F Reading Strategies Worksheet Identify two reading goals, one short-term and one long-term. • Long-term reading goal: • Short-term reading goal: Write a 100- to 150-word response to each of the following questions: • How do you currently approach the weekly readings in the course? After I have completed alI my assignments and discussions for the current week I give myself one day break, then I go ahead and look on to see the reading for the following week. I download the excerpt that is needed for my readings onto my desktop (so thy can be easily assessable). I skim through the chapter first before I actually start reading to get a better understanding of what I will be learning. Then I start reading the whole chapter, taking notes and highlighting after each section that I read. I take notes on all things I think may be important, or things I think may be on an assignment or discussion question. I also highlight what I think are important points, and definitions of all key terms in the chapter. I also write down anything that I do not fully understand, so that I can research it further, either in the book, in a dictionary/thesaurus, or on the internet until I do fully   understand. The note taking and highlighting is the main things that I do to help me with my reading and assignments • How might you incorporate three of the suggestions covered this week into your study time? One suggestion I could......

Words: 612 - Pages: 3

Appendix F

...Associate Level Material Appendix F Review the following two case studies. Each patient is being referred to a specialist for further evaluation of a nervous system disorder. Outline characteristics of the disease each patient is suffering from by answering the questions associated with each case study. Answer in your own words. Case Study 1 Name | Myelin S. Heath | Patient # | 12312312 | DOB: | 03/05/1986 | Physician | Dr. Delgadillo | Date: | 02/16/20XX | Interoffice Referral Form Ray D. Ology, M.D. A Doctor’s Office, North Campus 1515 N. Medical Plaza #151 Anytown, Anywhere 12345 Dear Ray, Myelin visited my office yesterday complaining of numbness in his right leg and face. He has also been experiencing muscle weakness and mild depression. I noticed a delay in his visual response in both eyes. I have referred Myelin to your facility because of possible multiple sclerosis, and I am requesting an MRI of the brain and spine. Please fax the results to me as soon as possible. Regards, Ruben Delgadillo, M.D. Answer the following questions. 1. What could have caused Myelin’s disease? Myelin’s disease could have been caused by several different factors. Multiple sclerosis is usually caused by a virus, but bacteria, trauma; heredity and the body’s own defense reaction against a virus are all known causes. 2. What structure(s) and function(s) of the nervous system are affected by multiple sclerosis? Multiple sclerosis can affect......

Words: 646 - Pages: 3

Appendix F

...Associate Program Material Appendix F Quoting, Summarizing, and Paraphrasing a Source Part 1: Summarizing Review the following passage and summarize it in the box as though you were including this information in a research paper. Use the reference to create an appropriate APA-formatted, in-text citation. Aggressive driving is characterized by the tendency to view driving as a competition rather than as a means of getting from one place to another. Although most drivers are content to move along with the flow of traffic, aggressive drivers weave from lane to lane, seeking any advantage that will place them ahead of others. Aggressive drivers are also more likely to tailgate and honk the horn in an effort to intimidate other drivers or simply to move them along faster. When confronted with heavy traffic, aggressive drivers often engage in dangerous behavior such as passing on the right, using utility or turn lanes as driving lanes, and ignoring traffic signals. Paradoxically, aggressive drivers often pride themselves on their skill. They see other, more cautious drivers as the problem, not themselves. Reference: Arlov, P. (2007). Wordsmith: A guide to college writing (3rd ed.). Upper Saddle River, NY: Prentice Hall. Part 2: Paraphrasing and Quoting Review the following passage, found on pp. 242-243 of the text cited below, and paraphrase the long passage in the following box. Use the reference to create an......

Words: 656 - Pages: 3