Abercrombie & Fitch Pest Analysis

In: Business and Management

Submitted By veronika742
Words 820
Pages 4
Abercrombie & Fitch Executive Brief of External Environment From 2011 Annual Report

Company Profile: Specialty in clothing retailer; operate store and direct to consumer operations; under Abercrombie & Fitch Abercrombie kids, Gilly Hicks, and Hollister brands; 1045 store in North America, Europe, and Asia. $3.5B net sales; 85,000 associates; HQ: New Albany, OH.

PESTLDG Analysis

Political/ legal

Donation to lobbying of $120,000, issue health care reform. Abercrombie & Fitch does not give a many contributions to lobbying. This could be because they will like something change in the Obama Health care law. Abercrombie & Fitch is no estranger to legal problem. In 2002 has two pulled a t-shirt that said “ Wong Brothers Laundry Service – Two Wongs Can Make It White” An Asian American student at Stanford University organized a successful boycott. In 2009, they settle a Discrimination lawsuit in 2009 for $40 million dollars to thousand of minority plaintiffs claimed that African American, Asian, and Hispanic workers were steered to the backroom instead to the sales floor. In 2008, an assistant manager filed a lawsuit against Hollister chain because she was asked to wear short skirt to keep with acceptable work attitude. This can damage the company image. Abercrombie & Fitch No Stranger to Look related lawsuit. In 2008, Muslim teenager was told during an interview that her head scarf would violate Abercrombie & Fitch’s strict but secretive “ Look Policy” The children employed by Abercrombie and Fitch manufacture work long hours, in dangerous working conditions and earn below minimum wage. In June of 2010, Abercrombie and Fitch was asked by the International labor Organization to consider child and human rights issues along with other matters. This request called for Abercrombie and Fitch to adopt and disclose a code of vendor…...

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