Ad Anaylsis

In: Other Topics

Submitted By workhard13
Words 783
Pages 4
Redbook Magazine, which began in 1903 as a prominent woman’s literature magazine, has now evolved into one of the leading woman’s lifestyle magazines in the US (Newsstand). It's parent company describes it as “the total-life guide for every woman blazing her own path through adulthood and taking on new roles—wife, mom, homeowner—without letting go of the unique woman she’s worked so hard to become. (Hearst Corporation)” Therefore, this magazine presents the perfect environment to showcase an advertisement such as the Crystal Light ad. The magazine's popularity alone ensures that any ad among its pages will receive countless views from readers. However, an audience is not the only requirement for an ad to be effective; it is also necessary that the ad is presented in a way that is relevant to the specific clientele targeted by the magazine. The Crystal Light ad is effective in reaching its target audience by appealing to a woman's emotions, incorporating logic, and using captivating and inclusive imagery. The Crystal Light ad reaches its target audience by succinctly penetrating deep into the emotional desires of women universally. The first phrase says, “Take a moment to drink it all in.” Women long to enjoy life. Often the most enjoyable past time is miraculously having a break from the routine and mundane things done on a daily basis. Many women long to do as the old proverb said and have time to stop and smell the roses. In this ad, the wording is integral in resounding with the reader's emotions. The desire to simply have a break is reiterated in the next

phrase which says, “Enjoy life one sip at a time.” The simple yet precise phrases of the Crystal Light ad hit the core of numerous emotional longings of women. The Crystal Light ad also incorporates logic to effectively sway women into choosing their product. It is difficult for the average female…...

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