Adaptation of International Strategy by Fast Food Companies

In: Business and Management

Submitted By Shash87
Words 3710
Pages 15
Adaptation of International strategy by Fast food companies

Table of Contents Executive summary 2 International Strategy 3 International Strategy Opportunities and Outcomes: 3 International strategy Lifecycle: 3 Corporate-Level International Strategies: 4 Strategic Competitiveness Outcomes: 5 Fast food industry overview 5 Market definition: 5 Market value: 5 Market Volume: 5 Market Segmentation 5 Challenges faced by fast food MNCs in India: 6 Porter’s five forces: 6 Other challenges: 7 McDonald’s 7 Some of the strategies that MacDonald’s has incorporated to be successful in the market 8 Kentucky Fried Chicken (KFC) 11 Conclusion: 13 References 14

Executive summary

This project report explains about the international business strategies adopted by various MNCs and TNCs with the help of fast food industry. For better understanding of this we took example of McDonald’s and KFC. International business strategy refers to the plans that guide commercial transactions taking place between entities in different countries. This project report takes coverage on opportunityand outcomes of these strategies, along with its lifecycle. There are various challenges faced by MNCs when they enter in new market in different countries, such as social and cultural issues, government regulations, local competitors in that market, acceptability from customer and suppliers etc., business strategies help them to resolve these challenges.
With the example of McDonald’s and KFC we explained their problems they faced as fresh entrants in new market.In all the cases we analyzed that most of the firms in this industry have to adopt local strategies for their survival in the new market. All these strategies are country specific in which they are entering.

International Strategy
International business strategy refers to plans that guide…...

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