Advertising and Communication: New Product: Three Wheel Scooter

In: Business and Management

Submitted By masso31
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Student name: Mobile number: E-mail address: Course Code: Topic:

MASSONNIER Clement +33.6.03.90.36.76 cmassonnier@hotmail.com 2C A new motor scooter

ADVERTISING & COMMUNICATIONS A NEW MOTOR SCOOTER

Advertising and Communications Submitted by Clement MASSONNIER Course: 21ST/22ND of September 2012

Content

1.

Define your product or service ................................................................................................ 3 What is its function? .................................................................................................................... 4 What problem or opportunity does it solve? .............................................................................. 5 What is its name / brand? ............................................................................................................ 6

2. Reaching your audience .............................................................................................................. 6 Who is your target audience? ...................................................................................................... 6 What drivers will they respond to? ............................................................................................. 7 3. Delivering the message ................................................................................................................ 8 What Integrated Marketing Communications mix will you select? ........................................... 8 What specific media will you use? ............................................................................................... 9 4. Regulatory issues ....................................................................................................................... 11 What regulatory or trade association issues or restrictions do you operate under? ............... 11 5.…...

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