Advertising Friend or Foe

In: Business and Management

Submitted By muoneka
Words 863
Pages 4
Today, as we live in a technology, business and consumerism world, advertising surrounds us everywhere wherever you go. You just can’t hide from it whatever you do – it will find you, trough television, internet, newspapers, magazines, outside and inside, on packages and so on. If one seize to exist, another, more modern and successful will reappear that will have more chances to reach you. In reality, people tend to hide from most advertisements and in most cases find it irritating, but it still exists and thrives more than ever. Why is it so? Why does advertisements doesn’t care and persists of putting the ideas in our sub consciousness that we need a new, better life with a bigger television, hair shining shampoo and the newest model of Lexus? In general, where did advertising came from and why?
The word advertising comes from Latin language with its original meaning being "to turn toward.“ Sociologists and psychologists believe that advertising is a cultural thing. It is believed that first advertisements were created in Egypt 2 thousand years before BC. Then advertising was only notes on clay, wooden or metal tablets which offered information about what profession was of the shop keeper or what goods did he sell. Others believe that this still wasn‘t advertising, and that true advertising began when separate job roles and trade of goods were established. It was stated, that the value of advertising grew the most when in trades middlemen started to take action. They were searching for how to present goods in a more fascinating way. So, nowadays as the business sector grew to everyday norm, advertising grew with it together accordingly.
As the advertising is so wide and multiplatform, in my opinion, it can be friendly and harmful which depends on the use of it. Clients in the wide range of products often feels lost on the decision that to choose. It’s hard to…...

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