Free Essay

Advertising Friend or Foe

In: Business and Management

Submitted By muoneka
Words 863
Pages 4
Today, as we live in a technology, business and consumerism world, advertising surrounds us everywhere wherever you go. You just can’t hide from it whatever you do – it will find you, trough television, internet, newspapers, magazines, outside and inside, on packages and so on. If one seize to exist, another, more modern and successful will reappear that will have more chances to reach you. In reality, people tend to hide from most advertisements and in most cases find it irritating, but it still exists and thrives more than ever. Why is it so? Why does advertisements doesn’t care and persists of putting the ideas in our sub consciousness that we need a new, better life with a bigger television, hair shining shampoo and the newest model of Lexus? In general, where did advertising came from and why?
The word advertising comes from Latin language with its original meaning being "to turn toward.“ Sociologists and psychologists believe that advertising is a cultural thing. It is believed that first advertisements were created in Egypt 2 thousand years before BC. Then advertising was only notes on clay, wooden or metal tablets which offered information about what profession was of the shop keeper or what goods did he sell. Others believe that this still wasn‘t advertising, and that true advertising began when separate job roles and trade of goods were established. It was stated, that the value of advertising grew the most when in trades middlemen started to take action. They were searching for how to present goods in a more fascinating way. So, nowadays as the business sector grew to everyday norm, advertising grew with it together accordingly.
As the advertising is so wide and multiplatform, in my opinion, it can be friendly and harmful which depends on the use of it. Clients in the wide range of products often feels lost on the decision that to choose. It’s hard to choose whose company name to trust, so advertisements informs buyers about the products of companies, what is the nature of them and for what reason were they created so that accordingly to your demands you can choose more easily.
But in reality it is often that the viewers are just being manipulated and lied to. As advertising creators progressed along with it, they learned of how advertising can actually make you buy. Consumers are influenced by sounds, picture, color and other mean used to act, to buy. Advertising specialists with the help of these factors ties the products with wonderful feelings, experiences. A woman buying lipstick is actually buying hope that this will help her crave attention, meet someone, fall in love and so on. Coca Cola sells us not just a drink but an illusion that this drink will help us transform our ordinary day to a happy day. In videos we only see beautiful, happy, healthy people. Advertising dictates to us what we should want and who to become. It makes us to desire. The model to work to buy to work to buy is established with that as it is beneficial to large companies and governments. For companies that wish to be successful advertising is a great tool for achieving that. Billions pass every year in advertising sector and investments pays off even more.
Advertising is especially effective for kids. Children are weak not only psychically but also psychologically. They are people who are yet to learn about communication principles so they are easy bait for manipulation. One of these manipulations is used in creating products with kid’s favorite hero faces. For example after Harry Potter movies emerged soaps, shampoos, toys, pens, backpacks, t-shirts, bedding and other everyday products with Harry Potter on them. Research was made, after which it became clear how effective is advertising for kids – in kindergarten children were asked to create a list of what they want for Christmas, and most of their desires came from what is currently being shown on TV. In Great Britain people organized an incentive group called “Leave our kids alone”, which demands advertising industry to stop targeting kids younger than 11 years old. Of course most countries have advertising law which forbids many things including targeting children, but it can’t forbid everything and companies still use it in a lot of cases.
But, as I mentioned, advertising is a wide social occurrence, so it isn’t only bad and harmful. Advertisements can make the viewer to double think about certain event. For instance, social advertisements are originally created to generate attention of society to such things as alcoholism, smoking, global warming or help for the poor.
In conclusion I would like to say that advertising can be a friend and can be foe, which mostly depends on the situation and the case in which it is used. The effect of it to humans depends of their own perception of the world, values, demands and priorities. Consumers should be more aware of how they are influenced by advertising and be conscious when they buy something. People should understand that things don’t bring happiness and a brand new car is still only an aid to get from location A to location B.…...

Similar Documents

Premium Essay

Technology: Friend or Foe

...The majority of western culture seems to be reliant on technology, but does technology facilitate or hinder us? As a biased approach I would strongly suggest that technology improves our quality of life to the extent that if it were removed from our society, our quality of life would suffer dramatically. In my life I am aided by technology every day so I have chosen three of the most essential and life altering pieces of technology that affect me at present: Printers, search engines and the internet. Considering the printer first, disregarding my course and interests, the printer as a whole has allowed life, particularly in western culture, to move at a much faster pace. Consider the expense and availability of books be it printers were removed. Disregard the time it takes for a person to write the original text, a book can now be printed within 48 hours ( with little expense incurred. Assuming professional writers were to be employed; writing on average 60 words p/minute. An average book consists of approximately 90000 words; (90000wrds/ 60wrds p/m= 25hrs) so 25 hours of labour. £4.98(National Minimum wage 2012)*25 = £124.50 for each employee with at least 3 days to write, not taking into account the cost of paper, ink, binding and distribution. However, the above is just an example of world-wide use for the printer. A personal use for printing, in my experience is the printing of documentation. Flights, hotels, trains and buses, have all now......

Words: 533 - Pages: 3

Premium Essay

#Socialmedia Friend of Foe?

...#SocialMedia Friend or Foe? The first article about social media portrays it in much more of a negative light than I feel like it should be. Maybe since I’m a teenager and grew up using social media websites such as Facebook and Twitter, I’m a little bias but I feel like they help us more than hurt us. A person can learn a lot from the internet; it is very important that you are able to use the internet as a “source” in everyday life. I will admit that some people do in fact use the internet too much and rely on it more than they should, but others know how to control their “addiction” to it. I can relate when Steve Pinker talks about training yourself to be able to do one task. You must learn more information about what you want to know. I don’t think some people understand that, I think they feel as though if they are good at solving puzzles and reading, they are going to be good at all reading material and puzzles, which is not the case. I’m a person that loves reading but if the material is boring or unrelated to my life I don’t enjoy it. But I don’t feel like if you use Twitter too much your life is going to turn into a “Twitter account”. People need to know when it is becoming too much, and learn how to live in the moment and not focus so much on how everyone else is going to see them. We should do the things we want to do not live like “How many likes can I get on Facebook” or “I wonder if someone will retweet this”. That’s when the use of social media becomes too......

Words: 657 - Pages: 3

Premium Essay

High Protein Diets – Friend or Foe?

...released in the blood stream this is called Ketosis. Ketosis is a benefit because it lowers your appetite but it’s also can cause nausea, headaches change your metabolism, cause kidney trouble and make you grumpy. These diets work but only for short term. If you deprive your body of nutrients it can become sick and make you sick as well. If you are going to try a high protein diet try to make sure its balanced with vegetables. You can eat red meat but try to make sure it is low in fat very little marbling. White meat is very high in protein and can consist of chicken or pork. Regardless of what diet you try if you do not eat a healthy mix of foods and exercise you may lose the weight but it will come right back, and usually brings its friends. I do not advocate dieting. Whether its high protein or no carbs or a liquid diet dieting is not healthy. It can only sustain you for so long and rarely does dieting cause long term weight loss. Try making small changes in your eating habits that will stick and then add in some exercise such as walking or taking the stairs. These are little steps that can help you move into bigger steps and you will be more likely to stick with these changes versus a diet....

Words: 640 - Pages: 3

Premium Essay

Paparazzi Friend or Foe

...Abstract The world was stunned in 1997 at the death of Princess Diana. Many blame the forever-controversial assault on the local paparazzi. Throughout the years the community of celebrity film and journalistic stars have all faced a menagerie of photographers and videographers hounding their every move. Some would say it is relentless search for the perfect picture no matter what gets in the way. Though hearsay, as we notice the headlines from time to time from celebrity scuffles with reporters to people of power and even royalty, the documenters recording the documenters capture the real essence of what victims of media pressure go through. The online dictionary defines paparazzi as a freelance photographer who follows famous people hoping to get a newsworthy story, especially something shocking or scandalous.” Paparazzi: Should they have limitations? Throughout the decades there have been legal bouts concerning the media and its so-called closeness or distancing with their subjects of interest. Whether it is a celebrity, politician, religious figure and or an everyday Joe that may have been in the wrong place at the wrong time, the public has rights that protect them from privacy intrusion. Do we really know these laws and can they be enforced. The right to privacy as in the 1st amendment clearly states we are all allotted a freedom of speech, press as long as we do not use either with seditious intent. Cornell University describes the First amendment as one......

Words: 813 - Pages: 4

Premium Essay

Sugar...Friend or Foe???

...Ms. E’s Health/Fitness Corner Sugar…….Friend or Foe??? Do you have a sweet tooth? Do you drink soda and other sugar filled liquids? If you answered yes to these questions keep reading. Did you know one can of soda has fourteen teaspoons of sugar in it? If you drink one can of soda a day for a week you are consuming 98 teaspoons of sugar. Even worse….one soda a day for a month equals 392 teaspoons of sugar. The average American eats about one hundred pounds of sugar a year. Sugar is added to prepared foods like soft drinks, cookies, candy, cereal, spaghetti sauce, crackers, and just about anything from a box or can. When you consume processed sugar, your body releases more insulin; this is supposed to balance your blood sugar levels, however, when you eat large amounts of refined sugar your body dumps large amounts of insulin into your bloodstream. Sugar in moderate amounts is not harmful however; excessive amounts can lead to tooth decay, diabetes, obesity, and even cancer. If you are craving something sweet, try reaching for an apple, orange, banana or raisons. Sugar is naturally in fruit and it provides food energy. So why is sugar so bad for you? Sugar is bad for you because it is depleted of its life forces, vitamins, and minerals and you are left with pure refined carbohydrates. Your body can’t utilize refined starch and carbs without the presence of proteins, vitamins, and minerals. Refined sugar can be described as “empty” calories, and it drains......

Words: 457 - Pages: 2

Free Essay

Bilingual Education Friend or Foe?

...Bilingual Education : Friend or Foe? Jennifer Smith Faulkner University Abstract This paper explores both the history of bilingual education as well as it’s implications for American Society. We will define the difference between bilingual education and bilingualism. It takes a formative look at the Bilingual Education Act to see our roots in bilingual education. We will examine both the advantages and disadvantages of bilingualism and it’s effect on the brain. Also, we will attempt to shed some needed light on just why this is such a hot political topic. Why do Americans still seem unwilling to accept bilingual education as a necessity for their children? Bilingual Education: Friend or Foe? Bilingual education is a polarizing topic in America. Torn between preserving American culture and what makes us American, and providing immigrant children with the same access to education that all Americans deserve, bilingual education is now a political topic in America. There have been many attempts to make positive changes in our education system concerning bilingual education. Even for those who agree that bilingual education is important, arriving at the answer to the best approach is on a meandering path. With decades of studies, opinions and speculation as to the right way to best educate English language learners, it is not unlikely that many Americans wonder if bilingual education is friend or foe? Answers to these......

Words: 2681 - Pages: 11

Premium Essay

The Genetic Engineering: Friend or Foe

...THE GENETIC ENGINEERING: FRIEND OR FOE By The discussion about genetic engineering has been going on for a long time. Over the last two decades the science behind genetic engineering has advanced rapidly. Since scientists have gained the ability to map most of the human genome, they have begun to understand the different ways that deoxyribonucleic acid (DNA) can be manipulated or altered. The manipulation and altering of DNA can be done by many different methods, but the goals of these methods are all the same; to manipulate the genetic material in order to change its hereditary traits or to produce biological products. Experiments have been conducted in many different areas to include: bacteria, naturally produced drugs, plants, livestock, and laboratory animals. Many processes around genetic engineering are still in the experimental stages, but some processes that deal with bacteria, natural produced drugs and plants have gained approval from agencies such as the Federal Department of Agriculture. The most controversial matters about genetic engineering is its potential us in human beings. This brings rise to many ethical and moral issues about genetic engineering, which we will discuss. In general there are three techniques used in the manipulation of human genes, they are cloning, somatic cell manipulation, and human germline manipulation. In general, cloning consists of creating exact......

Words: 1370 - Pages: 6

Free Essay

School Uniforms Friend or Foe?

...Recent statistics show schools that promote school uniforms are high in attendance but are lacking in academic excellence. History also shows that in cases involving dress code violations and freedom of expression have ruled in favor of the students. School uniforms create an added cost for families and the impact varies among socioeconomic groups. Although some people believe that wearing school uniforms can be a greener alterative and makes better students there is no proof that it provides a safer, more studious environment. Schools say uniforms promote a more studious environment. Research strongly states that school uniforms promote no self-expression or justifiable increase in grades. With schools that do not require uniforms to be worn a decrease in attendance but a higher grade point average is apparent among its students. The qualities of the school and academics offered should promote the environment not the clothes the school requires the students to wear. School officials say that promoting school uniforms can create less conflict among students because all the students are wearing the same clothes. But recent studies show that conflict or bullying among students is still present with schools that promote school uniforms. In the article, "Dress Codes: The Pros And Cons,” the author explains that even if every student wears the same thing bullying is still going to be present because changing what they wear by making them wear identical uniforms will not break......

Words: 969 - Pages: 4

Premium Essay

European Union: Is the Media Friend or Foe?

...European Union: Is the Media Friend or Foe? Over the past several decades, the French, Italians, Spaniards, Germans, Austrians, Swiss, and so on have been tempted to surrender their identity to the newly formed culture, “European.” Formed in 1993, The European Union consists of 27 European countries that have agreed to abide by the same foreign and security policies, such as accepting a new currency, the Euro. The European Union mainly formed due to the extreme forces of nationalism, which had previously devastated the entire continent in World War II. In order for the union to perform successfully, a sense of unity among all countries has to be present. To create this new culture, experts thought the television was the best medium to unite people from different countries. In my opinion, the media is the result of a culture, and therefore it is difficult to create a new culture through television. This issue of the International Communication Gazette explains how television has helped the European culture evolve. The authors discuss the two different approaches to culture: primordialist and constructivist. Primordialism holds that national identity is unchangeable and depends largely on biological heritage and history. Constructivism, on the other hand, rejects ethnic homogeneity as a factor and states that culture is based on the recent interaction of knowledge and ideas. Overtime, nationalism increased in Europe, which caused conflict and later, destruction.......

Words: 572 - Pages: 3

Free Essay

My Scaly Neighbor, Friend or Foe?

...Krystina Palka 3/17/2013 Final Draft Review My Scaly Neighbor, Friend or Foe? Has your child come home from school, after learning about reptiles in science class and wants one as a pet? Do you or your significant other, have an interest in a pet a bit more exotic than your average cat or dog? It could be simply that you want to embark on a new adventure as a pet owner. What ever your reason maybe, I Think I may have a solution for you. I highly recommend the Bearded Dragon for any first time exotic pet or reptile owner. I have been the proud owner of three beautiful bearded dragons for the past year. At first I was scared to even pick one of them up. Reptiles are not normal pets to most people, so it can be intimidating and overwhelming at first. After getting to know their temperament and behavior, I soon became comfortable in knowing that they meant no harm to me. I learned to look past their rough textured skin and really paid attention to their demeanor. I quickly went from being the owner of one to three bearded dragons in a matter of months. Bearded dragons make great pets for a number of reasons. They are one of the tamest, friendliest reptiles around, compared to the Iguana, whose temperament is unpredictable and can often be aggressive. Reptile owners will agree that if you are new to reptile ownership, the bearded dragon is the best reptile to start off with because of their friendly disposition, hardiness and gentle nature. Bearded Dragons......

Words: 1139 - Pages: 5

Premium Essay


...INTRODUCTION TO ADVERTISING TOPIC- AD AGENCIES STRUCTURE GROUP MEMBERS: RUSHABH BHEDA 302 KANCHI DAVE 306 JINAL INAMDAR 311 HEENA KHAN 318 DEVKUMAR MISTRY 327 JINALI SHAH 337 HISTORY Founded in the year 1980, by Mr Abhinav mistry, White‘n’Black is one of India’s most prestigious ad agencies. The founder Mr Abhinav started his career as a cartoonist in the newspaper “Dainik Bhaskar”. On the birth of their son, Dev Kumar, on December 1980, the Mistry family inaugurated their main headquarters in Delhi. As newspapers and pencils were a main part of his life, Mr Mistry decided to name his company White ‘n’ Black. Today the company boasts of a clientele of names such as Coca Cola, Fritolay and many more with the son now holding the reins. CLIENTELE Johnson & Johnson Airtel Axe deodorant Coca cola Fritolay Maruti SX4 Amul Imperial blue soda Jockey Snap Saffola oil Tropicana Cadbury Airwick L’oreal Parle-G Britannia Parker Raymond SUCCESS We believe that excellence in an organisation stems from its people. It is the talent combined with passion and integrity that makes a place successful. At White ‘n’ Black, the thing we care most about is ‘dedication’. After all, dedication is......

Words: 1699 - Pages: 7

Premium Essay

Friend or Foe

...Naoki Aoyama English 1C 29 April 2012 Friend or Foe? England saw much change as the British Industrial Revolution changed nearly every aspect of British society throughout the 19th Century. During the same period, at the peak of the revolution was the Victorian Era, which brought forth much change; politically, socially, and artistically. One of the novels during this period was Robert Stevenson’s Strange Case of Dr. Jekyll and Mr. Hyde. To better understand the protagonist and his alter antagonist, we can use the ethical critical approach along with the behavioral function: mental instability. The protagonist, Dr. Jekyll, has his own manifestation of an evil alter ego, which is a by-product of the gaping schism between the working class and the bourgeoisie, and an absolutely testament to his mental instability; which later begins to heavily affect his ethical decisions. The ethical critical approach supplements us as we study the behaviors and decisions of Jekyll and Hyde. A reason for Dr. Jekyll turning into the bête noire, or Hyde, could be explained as the adverse of everything he has ever had. It is that mental instability that affects his unethical decision to not tell anybody about his situation. Though to Jekyll, it may have seemed like a well-guarded secret, his close friend Utterson noticed his rather abnormal behavior. When confronted; in the novel, Jekyll was described as “The large handsome face of Dr. Jekyll grew pale to the very lips, and there came......

Words: 1619 - Pages: 7

Premium Essay


...Advertising is the act or practice of calling public attention to one’s product, service and need, especially by paid announcements which as of products for sale, in newspaper and internet or on television as well as radio. (, n.d.) Advertising can be disseminated through many methods. An obvious reason for advertising is simply informing people of the existence of products. Consumers might be interested in buying. No one will buy something that they do not know exists. When more people know about a product, more of it will be sold (Berkers, 2014). Today, a company or business when they are doing advertisements will research the target for their product or goods. Next, the company will decide how to manage their advertising. One of the best ways does this in twenty-first century to try to establish viral marketing. Viral marketing, which is also called viral advertising, is an easier way to tell consumers about a company’s product. This means a marketing strategy that focuses on spreading information and opinions about a product or service from person to person, specifically by using unconventional means such as the Internet or e-mail. (, n.d.) For example, advertising information posted on Facebook, if anyone accepts this information then puts like or share it, his or her friends may receive the message and do the same thing. Next if this trend is continuing, the information may reach the result of going viral. This project aims to research how......

Words: 309 - Pages: 2

Premium Essay

Salesman - Friend or Foe?

...Salesman-Friend or Foe? Liana M. Thomas Intro to Business and Tech 10, August 2014 Liana M. Thomas 10, August 2014 Intro to Business and Technology Professor Heywood * The good, the bad and the ugly side of sales Sales. It’s in everything from actual salesmanship to day to day conversations. Everyone is selling something. When I worked as a commission based salesman a few years ago, my supervisor told me “The best way to be a salesman is to know your window of opportunity. You’ve got about .75 seconds to convince your customer you are their best friend. Miss that window, you’re just another evil sales girl.” I can’t say I have found anything to disprove that advice and it has helped me in more than just a commission scope. That being said; as a consumer I’ve had wonderful experiences with salespeople and horrible ones that made me want to run screaming. ------------------------------------------------- The most positive experience I’ve ever had with a salesperson was actually overseas. ------------------------------------------------- When I was in Greece on deployment I wanted to get something for my mother that was one of a ------------------------------------------------- kind and would just exude exclusivity to her so she knew I was thinking about her. There was ------------------------------------------------- this little shop owned and ran by this middle aged woman who spoke perfect English. She sold......

Words: 846 - Pages: 4

Free Essay

Foe Thesis

...Foe Thesis Coetzee’s “Foe” reinvents the story of Daniel DeFoe’s classic novel, “Robinson Crusoe”. Though the classic is recreated to include a woman, the myth that is “Robinson Crusoe” seems to be merely a setting as the novel revolves around the narrator and her experiences. The book is narrated by Susan Barton, a “newcomer”, cast away on the same island as “Cruso” and Friday. Through Susan’s interactions with fellow castaways, and later with the former author, Foe, himself and her daughter, “Susan” we see a pattern emerge. It is one that speaks of her struggle and a journey to claim her own identity and ultimately her voice amidst oppressive male-dominated European colonialist society. This becomes especially apparent as Susan’s obsession to uncover Friday’s truth reflects her own feelings of inadequacy and eventually helps to reveal her authenticity by awakening her ability to speak. Susan Barton, born to an English mother and a French father, has a daughter by the same name. The daughter is abducted by an Englishman ''and conveyed to the New World.'' [pg. 10] Susan searches for her in Brazil, but in Bahia the trail goes cold. She remains there, searching for her daughter for two years, then sails for Lisbon. During the voyage, a mutiny ensues, the sailors kill the captain and abandon Susan, setting her adrift in a small boat. She is cast ashore on an island, where she is found by Friday and brought to his master, Cruso. Cruso, an Englishman in his mid-sixties,......

Words: 1340 - Pages: 6