All in One Environments

In: Business and Management

Submitted By ashika15
Words 5856
Pages 24
ESH S FR AY ALWTH MA
A BY K

IA IND AL GIN ORI

Scoop it up Naturally.
A projec t on Adv er tising Contemp in orar y So ciety to foreign m study arketing environm ents.

NATURAL

ICECREAM Coming to Singapore

Natural Ice Cream Singapore Ltd.

VI. MARKETING ENVIRONMENTS
i. GEOGRAPHICAL ENVIRONMENT Location: South-eastern Asia, islands between Malaysia and Indonesia Area: total: 647.5 sq km Land: 637.5 sq km Water: 10 sq km Land boundaries: 0 km Coastline: 193 km Terrain: lowland Irrigated land: NA Natural hazards: NA Its major natural resources are its location and its deep-water harbour. Singapore, though small, has a varied topography. The centre of the island contains a number of rounded granitic hills that include the highest point. The island originally was covered with tropical rain forest and fringed with mangrove swamps. Since the founding of the city in 1819, the natural landscape has been altered by human hands, a process that was accelerated in the 1970s and 1980s. By 1988, Singapore's land area was 49 percent built up, and forest covered only 2.5 percent.

• • •



• Singapore Weather ! Singapore is two degrees north of the equator and has a tropical climate, with high temperatures moderated by the influence of the sea. ! Average daily temperature and humidity are high, with a mean maximum of 31°C and a relative humidity of 70 to 80 percent in the afternoon. ! Rain falls throughout the year, but is heaviest during the early northeast monsoon from November through January. ! The driest month is July in the middle of the southeast monsoon. The inter-monsoon months of April-May and October are marked by thunderstorms and violent line squalls locally known as Sumatras. ! The average annual rainfall is 237 centimeters, and much of the rain falls in sudden showers. ! Singapore is free from earthquakes and typhoons, and the greatest natural…...

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