American Sugar Counsel

In: Business and Management

Submitted By pvtw
Words 408
Pages 2
The American Sugar Council reported a study on the relationship between children's sugar consumption and hyperactivity. For the study, they recruited 30 volunteer families and asked them to keep a food dairy for 30 days. At the end of the 30 days, parents were asked to complete a questionnaire detailing their perceptions of their children's energy and activity levels, specifically after consuming sugary treats. By comparing the energy and activity levels of children who consumed large amounts of sugary foods with those who did not, the Council concluded that there is no link between sugar consumption and hyperactivity. (This is a fictional example.) 1.Do you believe the conclusions of this study? (Make sure to back up your conclusions with ideas from the reading, not just your personal experience or opinion.)
I do not believe in the conclusions of this study. As stated on pg. 303 in the textbook, a “treatment” or “experimental” group may not be enough to get actual results because of the potential placebo effect. And there are many other factors that should be taken into consideration before they can draw up that type of conclusion. For example body composition and amounts of sleep could easily make the energy results change drastically.
2.What are the strengths and weaknesses of the study design?
Weakness:
To reinforce the second half of my belief in the conclusion, on pg. 300 it talks about representative sample. In this study there isn’t one!
The placebo effect that I also talked about in question 1.
This article also has some participation bias, they took volunteer families to conduct this test rather than families that are unknowing which could result in them working for the results they believe in. (ex: if they want sugar to effect children than it will)
Strengths:
I think that the only thing this study does properly is take a daily log of what…...

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