Analyzing Andre Agassi in the Media

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Analyzing Andre Agassi in the Media
Andre Agassi is a tennis celebrity known for his many contributions. Now seen as a loving father and husband, philanthropist, and respected ambassador of tennis, he was once seen as a charismatic kid that had no obligations. His story of his first grand slam final gives insight to what Agassi’s career was all about. In 1990 Agassi was playing in the biggest tennis match of his life at the time. He lost that match but in 2009, Agassi admits that on that day Agassi was more concerned about his image rather than his prerogative to win. Agassi reveals that in the final he was wearing a long lion-mane wig and because he used the wrong conditioner, the wig was starting to fall off and Agassi cared more about preventing this then playing tennis. In the beginning of Agassi’s career he believed image was everything, but after maturing and realizing truths, Agassi began to live his life with no secrets and started to appreciate and respect tennis and those around him. In this paper I will discuss how three different media streams – television commercials, online magazine articles, and television shows – effectively constructed Agassi’s biography from an immature kid to a well respected role model. The commercial portrays Agassi as young, careless, and glamorous. The online magazine article effectively shows how professional writers view Agassi’s transformation. And finally the television show offers a closer and up-close view of Agassi.
In 1990 Canon endorsed Andre Agassi in their television commercial called Image is Everything, which featured a new camera called the Rebel. This thirty second commercial aired during prime time sporting events to appeal to sport fans who knew Agassi. In the beginning of Agassi’s career in 1990, Agassi’s personality resembled that of a rock star on the tennis court; he flaunted his flamboyant long hair and…...

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