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Anne de Jeunesse Training Notes

In: Business and Management

Submitted By pal77
Words 1018
Pages 5
Anne de Jeunesse is a straight-forward, simple skincare range targeting 20-something women.

Why: 20-something womens’ skincare is overlooked, stuck between Teens and Anti-Ageing.
Our focus group felt skincare companies traditionally offer large, complicated and intimidating ranges catering for everyone, leaving women in their 20s confused and ignored as to their skincare needs*

What is our background

16-year heritage of 5-star spa/professional from Spain, with exposure to over 60 countries worldwide.

Brand creator Marta Laguarda was inspired on her French holidays by her close friend Anne, who would create natural skincare remedies for her using wild, foraged ingredients.
Marta has created a distinctive range of products to evoke these memories, combining natural remedies with effective modern ingredients.

Anne de Jeunesse translates as “Youth of Anne”.

Who is our customer

Targeting women around their 20’s, Anne de Jeunesse is a premium skincare range for post-teen and pre-anti-ageing women.

Recommend for self-purchase, also targeting mothers etc for gifting purposes – “first skincare regime”.

Range overview

This line is suitable for all skin types, ranging from oily to dry, dehydrated, sensitive.

The products contain a combination of proteins, minerals and vitamins to help soften, protect and restore the skin’s hydrolipid film. Resulting in firmer and more elastic skin, improving its appearance and helping to delay the onset of aging.

The packaging is simple and practical – robust plastic tubes that stand up, pumps that work – yet are eye-catching and look great.


| CLEANSER | TONER | TREATMENT / SERUM | MOISTURISER | OILY | Purity | Purity | Sensitive Hydrating Mask | Multifunction CreamHydrating Facial CreamHydra Body Lotion | COMBINATION | Purity | Purity | Sensitive Hydrating MaskLiquid Gold | Multifunction CreamHydrating Facial CreamHydra Body Lotion | NORMAL | Purity | Purity | Sensitive Hydrating MaskLiquid Gold | Multifunction CreamHydrating Facial CreamNutritive Facial CreamHydra Body Lotion | DEHYDRATED | Sensitive | Sensitive | Sensitive Hydrating MaskLiquid GoldMultifunction Cream | Hydrating Facial CreamNutritive Facial CreamHydra Body Lotion | DRY | Sensitive | Sensitive | Sensitive Hydrating MaskLiquid GoldMultifunction Cream | Hydrating Facial CreamNutritive Facial CreamHydra Body Lotion | SENSITIVE | Sensitive | Sensitive | Sensitive Hydrating Mask | Multifunction CreamHydrating Facial CreamNutritive Facial CreamHydra Body Lotion |

Normal/combination/oily skin.
Fresh, light daily-use emulsion formulated to gently control excess oil.
Deep cleans, removes makeup, helps refresh and soften skin.
May be used to remove eye makeup and mascara.
Fragrance reflects the ingredients which include Burdock Extract, Juniper, Lemon, Thyme.

Normal/combination/oily skin.
Mild daily-use toner to eliminate traces of makeup and cleanser.
Reduces traces of surface oil on the skin’s surface and helps relieve skin inflammations.
Ingredients include Burdock Extract, Juniper, Lemon, Thyme and these are reflected in the fragrance.

Normal/dry/dehydrated/sensitive skin.
Fresh, light daily-use emulsion to remove makeup and cleanse skin.
Gentle formula for sensitive skin, to help leave it soft, soothed and pliant.
May be used to remove eye makeup and mascara.
Ingredients include Hypericum Extract, Camomile, Calendula, Linden, Oat.

Normal/dry/dehydrated/sensitive skin.
Mild daily-use toner to eliminate traces of makeup and cleanser.
Softening, toning, protective, helps reduce the intensity of certain skin reactions and inflammations.
Soothing ingredients include Hypericum Extract, Camomile, Calendula, Linden, Oat.

Normal/dry/combination/sensitive skin, day and night use.
Soft, refreshing face cream-gel with high moisturising power
Helps maintain firmness and natural elasticity, softening, regenerating, soothing, protecting and toning the epidermis
Vitamin E, antioxidants and anti-free radical substances help prevent premature aging
Rose, ingredients include Bulgarian Rose, Pearl, Hyaluronic Acid, Argan Oil, Cucumber Extract.

Normal/dry/dehydrated/sensitive, night use.
Delicately-textured nourishing and moisturising face cream with a richer texture.
Helps improve the skin’s appearance, maintaining firmness and natural elasticity. Vitamin E, antioxidants and anti-free radical substances help soften, regenerate and soothe in addition to firming and toning the epidermis.
Contains sustainable Marine Collagen.
Rose fragrance, ingredients include Bulgarian Rose, Pearl, Witch-hazel, Argan Oil, Marine

***HERO PRODUCT*** this does it all.
Face, eyes and neck, day & night use for all skin types.
Offering 11 properties for healthier skin. 1. Moisturising 2. Nourishing 3. Regenerates cells 4. Repairs tissues 5. Helps delay the onset of wrinkles 6. Softening on expression lines 7. Firming and toning 8. Returns elasticity 9. Lightening, unifies tone 10. Give radiance to the complexion 11. UV filters protect against solar radiation

A soft-textured, fast-penetrating lotion. If the customer prefers a heavier texture to her cream this makes a perfect serum / booster.

Rose and Raspberry fragrance is reflected the ingredients which include Pearl & Silk protein complex, Hyaluronic Acid, plant stem cells, Caviar Extract, Musk Rose oil, vitamin E, soy amino-acids, wheat glycoproteins, raspberry extract and a complex of vitamins A, C, E & F.

LIQUID GOLD - £23, 50ml
***HERO PRODUCT*** simply amazing Serum-Oil for face, hair and nails. As seen in Cosmopolitan!
Dry-textured, delicately perfumed with citrus-vanilla for all skin types (not oily skin), day and night use.
Run a few drops through hair to add gloss, shine and fragrance.
Use as a serum-oil on skin to nourish and tone, giving it a silky texture.
Strengthens nails.
Gives high moisturising power and is rich in Vitamin E.
Helps to maintain the skin’s firmness and natural elasticity to soften, regenerate, soothe, protect and tone the epidermis.
Contains Argan Oil, Chia Oil and Ceramides.

For all skin types, use 1-2 times/week.
Easy to use cooling cream mask.
A repair and recovery agent, contributes to maintaining and protecting the skin’s hydrolipidic film.
Helps revitalise and increase the skin’s elasticity, improving its appearance and tone.
Ingredients include Hyaluronic Acid, Camomile extract, Cucumber, Witch-hazel, Calendula.
Subtle Rose fragrance.

HYDRA BODY LOTION - £19, 250ml
Suitable for all skin types, and specially recommended for dehydrated skin.
Moisturising, protective emulsion that helps recover dehydrated and dry areas of the body, with a relaxing and softening effect.
Ingredients include Silk proteins, pearl dust, Hyaluronic Acid, Oat extract, Allantoin.
Subtle Rose fragrance.
Squeezable tube with a lockable twist dispenser.…...

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