Anne de Jeunesse Training Notes

In: Business and Management

Submitted By pal77
Words 1018
Pages 5
Anne de Jeunesse is a straight-forward, simple skincare range targeting 20-something women.

Why: 20-something womens’ skincare is overlooked, stuck between Teens and Anti-Ageing.
Our focus group felt skincare companies traditionally offer large, complicated and intimidating ranges catering for everyone, leaving women in their 20s confused and ignored as to their skincare needs*

What is our background

16-year heritage of 5-star spa/professional from Spain, with exposure to over 60 countries worldwide.

Brand creator Marta Laguarda was inspired on her French holidays by her close friend Anne, who would create natural skincare remedies for her using wild, foraged ingredients.
Marta has created a distinctive range of products to evoke these memories, combining natural remedies with effective modern ingredients.

Anne de Jeunesse translates as “Youth of Anne”.

Who is our customer

Targeting women around their 20’s, Anne de Jeunesse is a premium skincare range for post-teen and pre-anti-ageing women.

Recommend for self-purchase, also targeting mothers etc for gifting purposes – “first skincare regime”.

Range overview

This line is suitable for all skin types, ranging from oily to dry, dehydrated, sensitive.

The products contain a combination of proteins, minerals and vitamins to help soften, protect and restore the skin’s hydrolipid film. Resulting in firmer and more elastic skin, improving its appearance and helping to delay the onset of aging.

The packaging is simple and practical – robust plastic tubes that stand up, pumps that work – yet are eye-catching and look great.

Range

| CLEANSER | TONER | TREATMENT / SERUM | MOISTURISER | OILY | Purity | Purity | Sensitive Hydrating Mask | Multifunction CreamHydrating Facial CreamHydra Body Lotion | COMBINATION | Purity | Purity | Sensitive Hydrating MaskLiquid Gold |…...

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