Apple's Advantage

In: Business and Management

Submitted By mbafinance
Words 2476
Pages 10
Apple: Leveraging IT to Gain a Competitive Advantage

March 14, 2011

Contents
1 Introduction 1
2 Background 1 2.1 Products and Selling 1 2.2 Competition 1
3 Competitive Advantages 2 3.1 First-Movers 2 3.2 Marketing via the Internet 3 3.3 Think Different 4
4 Closing 5
5 References 6

Introduction
From the newest consumer gadget to the explosion in communication capacities, technological innovations continue to enhance the lives we live and provide us with new tools to perform everyday tasks. The technology breakthroughs of the past thirty years are truly remarkable thanks to the technological innovations of many companies. Currently, technology companies are competing to bring consumers tomorrow’s technological breakthrough. This competition forces companies to strive to find their competitive edge over their competition. Apple Incorporated (Apple) is a prime example of a company that uses Information Technology (IT) to gain a competitive advantage. The company is best-known for their Macintosh computers, the iPod, the iPhone and as of recently, the iPad. Apple has become an icon of personal computing, a model to which competitors strive to become. Apple is well known for achieving a competitive advantage through their first movers’ advantage, marketing strategies and differentiation. Apple successfully utilizes these advantages in order to become the successful innovator and trend-setter it is today.

Background * 2.1 Products and Selling
Apple designs, manufactures and markets a range of personal computers, mobile communication, media devices and portable digital music players. In addition, Apple sells a range of related software, services, peripherals, networking solutions and third-party digital content and applications. Some of Apples products and services include Macintosh (Mac) computers; iPhone; iPad; iPod; Apple TV;…...

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