Are Successful Media, Principally Highly Successful Movies, Successful Because They Accurately Reflect the Social Mood of the Public ?

In: Film and Music

Submitted By nobleas20000
Words 3023
Pages 13
Introduction
Established empirical research suggests that highly successful media, principally moves, are successful by virtue of the fact that the audience closely associate with the general mood, temperament and “message” that is being communicated. It will be shown that the success of particular genres of film changes through time in tune with the prevailing human social mood. Human social mood is determined by the human herding instinct which is generated by the limbic system of the human brain and is an involuntary, unconscious, “hard-wired” human condition. In order to establish the correlation between highly successful movies and human social mood we require a quantitative measure of human social mood, this is provided by the “Wave Principle” which measures the wave behaviour of the major stockmarket indices. These indexes are a qualitative measure and ‘barometer” of social mood.
We will discuss principally, highly successful movies, as these are believed to be most representative of the public mood since they reach the largest audience. Successful movies don’t just happen, but rather they result from having perfect empathy with the prevailing mood of the public en-masse. Highly successful movies, include groundbreaking movies which define a genre and we will look at the historical correlation of these with public mood. We will discuss numerous examples of how social mood has influenced the production of blockbuster movies over the past 70 years and how these movies have captured the public mood and imagination of the times. We will then discuss, in more detail, the manifestation of the ongoing severe “bear” market in equities since 2000 within the film industry. Specifically, we will look at the recent blockbuster ‘The Dark Knight’ (2008) and how This film differed significantly to the previous “Batman” movies, being darker, more fearful and more…...

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