Assignment 3-1 Persuasive Message - Draft Version

In: English and Literature

Submitted By kenucme
Words 401
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I could show you a way to increase the response rate to your current advertising by 10%...25%...or more, want to know how?

Hello Saajay,

My name is Kenya Newton and I am a professional marketing consultant. I am contacting you because I can help you step-up the effectiveness of your advertising without increasing your advertising budget. THAT’S RIGHT. I’m not asking you to spend more money for what I am offering. I am only asking you for the chance to enhance your current advertisements so it obtains the clientele and revenue that you want.

I specialize in revamping advertising campaigns that aren’t creating a buzz for my clients. I propose that I review your current advertising (sales letters, website, display advertising, etc.) and show you how incorporating direct response strategies into your advertising will make it produce far more leads andsales without costing you a cent more than you are paying now.

For example, let’s say you buy two display ads in the same publication. Ad 1 costs you $5,000 and it generates 7 leads and 2 sales that total $700. Ad 2 also costs $5,000 and it generates 78 leads and 24 sales that total $8,400. Which ad would you rather have? The answer is obviously Ad 2. However, most businesses do no realize that their advertising could be producing far better results if it was written properly using scientifically tested direct-response marketing techniques.

Guaranteed Results or I’ll Give You Your Money Back!

To prove to you how confident I am that I can make your advertising produce better results, I will give you a full refund of my fees if the advertising I create for you does not generate at least 10% more leads and sales than your current advertising! With this offer you have everything to gain and nothing to lose.

If you want your advertising program to generate more leads and sales, please give me a call…...

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