Baby Boomers

In: People

Submitted By wsy87329306
Words 1182
Pages 5
Baby Boomers
Shuyang Wang, Team of Amanda, Brittany, Kesiri and Shuyang

Introduction
The population born between 1964 and 1964is commonly referred to as the Baby Boom generation (Census, 2006). Understanding the demographic characteristics of the Baby Boomers in the present day is very essential because Baby Boomers now comprise what is seen as one of the largest generations in U.S history. In 2013, Baby Boomers are ages 48 to 66. There are about 77 million boomers (the largest single generation surpassing children) in the U.S. today accounting for approximately $2 trillion in marketplace spending clout (Brandweek, March 2006.).

Demographic Information The population size of Baby Boomers in 2006 was 77,980,296, with a percentage of 50.3% male and 49.7% female. The population by region in 2006 in South, Midwest, West, and Northeast are respectively 28060126, 17569066, 17421670, and 14929434. California (8,992,331), Texas (5,665,790), and New York (5,110,668) ranked the top three in population size in 2006. The education level of Baby Boomers in 2006 is 12.5% of less than high school graduate, 29.8% high school graduate, 28.9 some college, and 28.8 bachelor’s degree or higher. The employment states of Baby Boomers in 2006 is 74.1%employed, 3.3% unemployed, 0.1%armed forces, and 22.4% not in labor force. The selected household income in 2006 shows that 91.8% of Baby Boomers are with earnings, 10.4% are with social security income, 11.3% are with retirement income, and 6.9% are with food stamps. So some highligets of Baby Boomers are reported race as White and ethnicity as non-Hispanic; They are currently married; They are reported having some college or higher, and currently employed and working (Census, 2006).

Lifestyle Information There is, perhaps, no more pervasive lifestyle in our contemporary marketplace than the desire among Baby Boomers…...

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