Best Time of Year to Launch a Movie

In: Business and Management

Submitted By riptheruler
Words 634
Pages 3
To: Steven Spielberg
Date: February 1, 2015
RE: Best time of year to launch a movie

Mr. Spielberg,

I have identified some opportunities for you to produce a film and deliver it at the optimal time to maximize revenue. This data has been sourced for 15 years from 1994 to 2008. I will outline my findings in the following 10 bullet points:

Embedded Excel Data File:

1. Total Revenue Per Year for Each Year: 1994-2008
a. See tab #1 (All tabs and graphs in embedded excel file)
b. Total revenue has increased year over year in the period
2. Average Revenue Per Year for Each Year: 1994-2008
a. See tab #2
b. Average revenue has also increased
3. Average Revenue Per Month over the 15 Years of data
a. See tab #3
b. June, July, November, and December are the months with the largest average revenue over the period. July is the month with the highest average revenue.
4. Average Revenue Per Week over the 15 Years of data
a. See tab #4
b. Weeks 51 and 52 were the highest average over the 15-year period (December)
c. Weeks 26 through 31 (July) were also among the higher average weeks over the 15-year period.
5. Which movies were #1 for the longest period each year: 1994-2008
a. See tab #5
b. There were several films that were #1 for the same amount of time
6. The months and the weeks for the movies that were #1: 1994-2008
a. See tab #6
b. Because of the ties that resulted in the data, in each year the chosen #1 film’s opening weekend had the highest revenue.

7. I suggest releasing a movie during the “in-season” which according to Wilson & Anderson (2012) is summer 6/15-7/15, and holiday 12/1-1/8. As you can see from the data in my analysis films such as Forrest Gump (1994), Toy Story (1995), Independence Day (1996), Men in Black (1997), Titanic (1998), The Grinch (2000), Two Towers (2002), Return of the King (2003), Revenge of the Sith (2005),…...

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