Best Western

In: Business and Management

Submitted By mls123
Words 6531
Pages 27
Hjemmeopgave 3: Corporate governance og identitet CBS HA(psyk.) 2012 07.12.12

Team 27: Marie-Louise Schultz, Line Mulvad, Mikkel Bendixsen, Nanna Ceccardi og Maria Sølby

Hjemmeopgave 3: Best Western – Corporate governance og identitet 07.12.12 Copenhagen Business School 2012 HA(psyk.) Team 27 Line Mulvad, Marie-Louise Schultz, Maria Sølby, Mikkel Bendixsen, Nanna Ceccardi Anslag: 34.960

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Hjemmeopgave 3: Corporate governance og identitet CBS HA(psyk.) 2012 07.12.12

Team 27: Marie-Louise Schultz, Line Mulvad, Mikkel Bendixsen, Nanna Ceccardi og Maria Sølby

Indhold
Indledning
............................................................................................................................................... 3 Best Westerns ejerstruktur og påvirkning af målsætninger .................................................................... 4 Best Westerns identitetsudvikling .......................................................................................................... 5 Mission, Vision og værdigrundlag ........................................................................................................... 6 Kognitiv dissonans ................................................................................................................................... 7 HR – policy ............................................................................................................................................... 8 Selvpålagte begrænsninger, troværdighed og selvkontrol-­‐model ........................................................ 11 Konklusion…...

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