Bob Iger, Giving the Mouse a Hand

In: Business and Management

Submitted By lkrueger
Words 1860
Pages 8
Bob Iger, Giving The Mouse A Hand
Lee Krueger
University of Mary Washington

Abstract
There are some companies that have been around for many years and are so uniquely American that they have become part of our culture as a nation. Such companies are Ford, Coca-Cola, and McDonalds. Another one of these companies is the Walt Disney Company. Disney was started by the visionary Walt Disney and his legacy lives on in Disney’s employees and Leadership. Bob Iger was handed the reins of Disney in 2005 and he has transformed the company into an even larger influence in our nation and abroad. His leadership and vision has escalated Disney to new heights that Walt could have only dreamed about.

Bob Iger, Giving the Mouse a Hand
Just saying the name of some companies automatically brings up feelings and images that define them. When you say Coca-Cola the red and white script logo and the curvy glass bottle automatically pop into your head. Companies work hard to reinforce and grow their brand. The leaders of these companies put an immeasurable amount of time in to building that image and they reinforce it again and again. The Walt Disney Company fits this this bill in every way. The slight mention of Disney harkens images of Mickey Mouse and majestic castles surrounded by the happiest place on earth. Disney leadership knows this and works very hard to reinforce this image and grow its brand even further.

The Walt Disney Company was started by Walt Disney and his brother Roy Disney on October 16, 1923. Disney has been an innovator in animation and film entertainment for the better part of a century. They devolved techniques and technology that have revolutionized an industry. Disney has also been an industry leader in theme parks and hospitality. Disney’s ever growing theme parks division is the standard that all other theme parks…...

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