Brand Loyalty and Involvement in Customers of Cellular Networks

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Submitted By umersaeed90
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Brand loyalty and involvement in customers of cellular networks
Presented To the Faculty Of The
Department of Management Sciences
IQRA University Gulshan Campus

In the fulfillment of Course “Research Methodology”

EDP Code (9140)

Submitted to

Sir Tehseen Javaid

Submitted by

Group No # 6
Fahad Ahmed Farooqi (7937) Faraz Ahmed Malik (4255) Farhan Ali Khan (3796) Muhammad Azeem (6834) Muhammad Omer Saeed (6835) Fall 2013


All praises and thanks are for Almighty Allah Who is the source of all knowledge and wisdom endowed to humankind and to the humanity as a whole. We would particularly like to thank my project advisor Sir Tehseen Javaid and project coordinator for many insights that they provided throughout this report. Their guidance and support proved to be useful tool in making the repot a quality one.
The encouragement and assistance of our parents and friends provided us a great deal of wisdom towards the completion of this report.

Thank you.

Table of Contents

1.1 Introduction 4 1.1.1 Statement of The problem 4 1.1.2 Research Objective 4 1.1.3 Research Questions 5
1.2 Review of Related Literature 5
1.3 Research Methodology and Data Collection 11 1.3.1 Scope of Research 11 1.3.2 Hypothesis and Variables 11 1.3.3 Conceptual Framework 12 1.3.4 Software Employed and Method of Analysis 13
1.4 Data Analysis 12 1.4.1 Reliability Analysis …………………………………………………………………….12

1.4.2 One Sample T Test……………………………………………………………………...13

1.4.3 Factor Analysis ………………………………………………………………………...13

1.4.4 Regression Analysis…...

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