Brazil Group Project

In: Business and Management

Submitted By pogmahon
Words 12486
Pages 50
International Expansion Report Tesla Motors, Inc.

November 21, 2011

Rio Consulting Group Michael Dawes James Hadel Daniel Ma Simon Qin

International Expansion Report | Tesla Motors, Incorporated | Rio Consulting Group
Executive Summary Founded in 2003, Tesla strives to design, develop, manufacture and sell high-performance fully electric vehicles and advanced electric vehicle powertrain components. Currently, Tesla’s presence internationally is limited to dealerships in Europe and a minor production plant in Britain. In order to be best positioned moving forward, we recommend expanding into Latin America and Asia Pacific to better fulfill CEO Elon Musk’s primary goal to commercialize electric vehicles all the way to mass market. As we predict slow growth for the standard auto industry, we believe the electric vehicle industry is extremely attractive for several reasons, including high oil prices, less greenhouse gas emissions and government incentives. Our best estimates suggest the electric vehicle industry will have average growth rates of 35 – 40% over the next 10 years. International expansion, if done correctly, can help improve upon Tesla’s current strategic position in order to become the global leader in electric vehicles. We have determined that the optimal points of entry for the market are in Brazil and Singapore. In addition to gained access to the two fastest growing regions in the segment, the two locations are attractive for many political, economic, financial, cost, and market reasons. In Brazil, we recommend that Tesla create an office for operations, including a team for supply chain management and a team for sales. In Singapore, we included a supply chain management team, a sales team, and also recommended the opening of a global R&D hub. In addition, these locations will be responsible for managing regional dealers, developing…...

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