Bsl : a Business School in Translation

In: Business and Management

Submitted By felix14
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KOZMINSKI UNIVERSITY Management in context Business School Lausanne - Case Study
BSL: A Business School in Transition
ARNAUD Félix – 25777 Submission Date : 05-11-2012 Academic Year 2012/2013 Semester: Fall I hereby certify that this paper is the result of my own work and that all sources I used have been reported.

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© Kozminski University 2012

BSL Case Study
1. Please evaluate the decisions of Katrin muff from the side of: Situation on the market Employees of Business School

In 1987, Business School of Lausanne was founded in Lausanne by Dr. John Hobbs. In that times, on the real distinction from more traditional business schools was the fact that most of the teaching was done by practitioners. Ten years later, the Lemania Group acquired Business School of Lausanne (BSL) and Philippe du Pasquier became President and Managing Director. To become one of the leading innovators in business education, BSL restructured its MBA and EMBA programs in 2009 by the will of the new Dean of BSL, Dr Katrin Muff who was appointed at this function in 2008. As the new BSL’s Dean, Dr Muff, with her entrepreneurial and corporate background, made news decisions in 2008 to get the business school back a stable financial situation and to become again a dynamic business school. For her, this business school is an established faculty with a certain age where the need for new blood is essential, BSL needs a new teaching approaches and courses had to be revamped. Which are the consequences of theses news decisions face to face to the market and then for the employees of this Business School? The universe of business school can easily be compare with the corporate landscape. Indeed, many business schools like BSL have to deals with more and more competitors. In a…...

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