Budweiser Commercial Reveiw

In: English and Literature

Submitted By jdken30
Words 728
Pages 3
This commercial is to promote Budweiser to people who drink beer and since everyone is watching the Super Bowl it is a good time to air it. The super bowl is known for its beer commercials and Budweiser did a good job at changing the mood and connecting with not only men, but women with the touching story. The heart-warming story and song that is being played gives a more intense/emotion view to the people who watch the commercial. This commercial is different because it portrays a different type of message. The message of "Brotherhood," nothing having to do with beer but the sole purpose was to raise a horse so that he could become a Budweiser Clydesdale. Therefore the audience is the drinkers of beer which are mainly men, and they like to drink with their guys. That is what this ad was intended for to make a connection with Brotherhood. It is being said this way because; everyone that drinks Budweiser knows that their mascot is the Clydesdale horse. That’s why the used the horse in the ad. The song Landslide by Fleetwood Mac was a good song because it talks about like the artist life and triumphs they've been through and in the ad the horse and trainer had been something together.
The reasoning behind the Budweiser brotherhood super bowl commercial, is to show that Budweiser is a family style company and does have a heart. In the commercial you see a trainer raising a horse for the Budweiser company. Through the commercial the trainer and horse develop a close bond similar to that of a father and child. This emotional bond is to show the heart and soul of the company, and how it takes pride in the horses that are raised through the company farms. It is the belief that this commercial was made to inspire people to care and love for everything around oneself, due to how the trainer and horse were portrayed.
The Pathos of the super bowl Brotherhood commercial. The…...

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