Business 101

In: Business and Management

Submitted By detrend
Words 1041
Pages 5
Urban Outfitters Continuing Case Study Part 4: Marketing a business
Introduction to Business – BUS100001041

Christopher Bell

Instructor: Professor McNeil
Strayer University

December 1, 2010

Urban Outfitters Continuing Case Study Part 4: Marketing a business

Explain why Sears or Wal-mart cannot effectively create a trendy counterculture image.

Businesses such as Wal-mart or Sears are built around serving the most products to as many customers possible. Let’s start with Wal-mart. In 2010, Wal-mart served customers more than 200 million times a week at more than 8,600 stores around the world. You may recall hearing several mission statements in the many years of Wal-mart business. In early years Mr. Sam Walton was heard “To give ordinary folk the chance to buy the same thing as rich people.” This statement has evolved throughout the years into many slogans, but for most part they continue on with the same concepts. “Help people save money so they live better” and “Always low prices” are two more recent examples.
Sears mission statement states “To grow our business by providing quality products and services at great value when and where our customers want them, and by building positive, lasting relationships with our customers.” If we look into the meaning of trendy counterculture the layers of the onion begin to peal back and we can get a better understanding of why these two giants are unable to capture that market. Trendy relates to fads and bandwagon type of items. Counterculture refers to the lifestyle and values opposed to those of the normal culture. Countercultural persons are typically very independent and free of what everyone else is doing. This is easily seen today in clothing. Many people buy clothing articles that appear to have been worn and torn by someone prior to them making the purchase. This…...

Similar Documents


...Economics 101 By Alicia Fletcher April 29, 2013 ECO/372 Shah Danyal Economics 101 The gross domestic product is the output of goods and services provided by labor and property located in the US. The measurement is used to determine the growth of the economy and can determine what areas may need a boost in their output to help the economy grow. An inflation-adjusted measure that reflects the value of all goods and services produced in a given year, expressed in base-year prices. Often referred to as "constant-price," "inflation-corrected" GDP or "constant dollar GDP". Real GDP is the nominal GDP plus adjustment for inflation. Real GDP is also called per capita real output which is where the total population divides the real GDP. Unlike nominal GDP, real GDP can account for changes in the price level, and provide a more accurate figure. Nominal GDP is a gross domestic product (GDP) figure that has not been adjusted for inflation. Also known as "current dollar GDP" or "chained dollar GDP.” ("Invetopeida", 2013) The unemployment rate is the percentage of the total labor force that is unemployed but actively seeking employment and willing to work. Inflation is defined as a sustained increase in the general level of prices for goods and services. It is measured as an annual percentage increase. ("Invetopeida", 2013) As inflation rises, every dollar you own buys a smaller percentage of a good or service. Interest rate is the amount charged, expressed as a percentage......

Words: 682 - Pages: 3

Intro to Modern Business 101

...Bus-101 Kevin Lentz 06/2013 Chapter 1 Rooftop Restaurant and Lounge will enter into a market with perfect competition. With perfect competition Rooftop Restaurant and Lounge will have an infinite number of consumers with the willingness and ability to buy our products at a certain price. It would also have an infinite amount of producers with the willingness and ability to supply the products at a certain price. Rooftop Restaurant and Lounge is a new fine dining restaurant and lounge located on LaGrange Road in Orland Park. Rooftop Restaurant and Lounge will target both fun-seeking as well as sophisticated diners looking for great food in a fascinating atmosphere. Our Rooftop will offer 360 degree views with a unique outdoor terrace. Rooftop Restaurant and Lounge will seek to earn 85% gross margins through an innovative and creative setting, a great menu, and the best service. Five Factors of Production: Start up costs and all financing of Rooftop Restaurant and Lounge will be funded by the owner Kevin Lentz. Rooftop Restaurant and Lounge would be situated on a busy intersection in Orland Park. This would be new construction: building Rooftop Restaurant and Lounge from the ground up. Rooftop Restaurant and Lounge would first have to hire a construction company to build the establishment. Once the building was complete and up to code, Rooftop Restaurant and Lounge would hire its staff and purchase inventory. Rooftop Restaurant and Lounge focuses on local...

Words: 1631 - Pages: 7

Business 101

...Chapter Four Business Ethics and Social Responsibility: Doing Well by Doing Good 1. What is an ethical dilemma? Give 3 examples of ethical dilemmas that workers or managers might face in a business setting. a. Ethical dilemma is b. If your boss says that you will get a raise only if you fire your friend who needs the money to support their family, you must choose if you will keep your friend or take the raise. c. Your office wants a new copier and they say that if you do extra work they will take the money out of your friends pay and if you don’t they will take it out of your pay. d. 2. What are the 4 consumer rights originally outlined by President Kennedy in the early 1960s? How would you rank those rights in terms of importance? Why? a. The right to safety, the right to be informed, the right to choose, and the right to be heard b. Safe, informed, heard, choose because Chapter Five Business Communication: Creating and Delivering Message that Matter 3. What are the 6 main barriers to effective communication? Which barriers are easiest to surmount? Why? a. Organizational, physical, cultural, language, perceptual, and body language b. The barriers easiest to surmount are physical- (you can act like they aren’t bothering you or there irrelevant), perceptual-(you can explore your audiences perceptions of positive and negative beforehand), body language barriers-(you can work on avoiding certain gestures and keep a natural, appropriate body......

Words: 377 - Pages: 2

General Motors: the End of 101 Years of Business

...2012, p.650). Therefore, restructure the board with Canada and UAW trust, it made logical sense to reduce its workforce and close designated production plants across to achieve an improve financial position. Debtor in Possession (DIP) Financing Under Chapter 11 bankruptcy, a debtor can continue operating the business while in bankruptcy. However, to fund operations the company may need additional cash as it undergoes what is often a lengthy bankruptcy process. The debtor’s options are to either use cash collateral or obtain DIP financing. Cash collateral includes cash on the balance sheet, or cash raised through a 363 sale or a liquidation. DIP financing includes loans issued on a secured or unsecured basis. Debates raged in 2008 over if and how to bailout the failing auto industry in the United States. Those against it saw this bailout as an unacceptable “passing-of-the-buck” to taxpayers. I would argue that mismanagement caused the companies to fail and they now deserve to be dismantled organically by the free-market forces so that new entrepreneurs may arise. This government bailout is the largest DIP financing, which the government owns 60.8 percent business (DePamphilis, 2012, p.650). The benefit of this approach was that it made sense to allow GM to continue operations. The initial public offering (IPO) raised enough funds to reduce government ownership to 33 percent (DePamphilis, 2012, p.651). It will take awhile to repay the government’s initial......

Words: 1149 - Pages: 5


...Marketing Practices of Prince Bazar Super Store Limelight on 4 P’s & STP Concept A term paper by team White collar East West University Department of Business Administration Marketing Practices of “Prince Bazar Super Store” Limelight on 4 P’s & STP Concept Submitted to: Ms. Husna Ara Submitted by: Team “White Collar” 1. Jobaer Hasan ID: 2012-2-10-167 2. Mobashir Ahmed chowdhury ID: 2012-2-10-220 3. Abdul Aziz Fahad ID: 2012-2-10-249 4. Meraz Hossain ID: 2012-3-10-200 5. Rezwana Sultana ID: 2012-1-10-101 Date of Submission: 25 March, 2013 Date: 25 March, 2013 To Husne Ara Lecturer East West University Bangladesh Sub: submission of the term paper on Prince Bazaar. Dear Madam, We have great pleasure to replace before you our assignment on Super Shop Industry. We have made a research paper on Prince Bazar. We are the student of MKT-101; Sec-6. We analyzed on Prince Bazar to prepare this term paper, we have gathered what we believe to be the most complete information available. We have worked hard preparing this Term paper and we hope it will perfectly present the whole organizational situation of Prince Bazaar. We will be always available for answering any query related with this term paper. We request you to...

Words: 4875 - Pages: 20

Business Paper 101

...Business to Business Marketing of Processors Market Overview: (a) The Microprocessor Manufacturers Moore's Law states that the number of transistors in an integrated circuit for minimum component cost doubles every 24 months. In effect it has led to an exponential rise in microprocessor performance over the past few decades. And as the microprocessors develop, so does the market. Currently, with Apple virtually opting out of the G-series processors (G5, G4) and the failure of Cyrix, the microprocessor market has come to be dominated by two players: Intel and Advanced Micro Devices (AMD). In this report, we would be considering three microprocessor classes: (1) Desktop Processors (2) Notebook Processors (3) Server or Workstation Processors The following chart shows the processor unit market share by segment for 2007 Segment Intel AMD Servers 70.9% 29.1% Desktops 71.0% 21.0% Notebooks 85.2% 14.8% (b) The Computer Manufacturers World Market- HP is the leader in the world market with 19.1% share. Dell is second with 15.2% share in the world PC market. Acer and Lenovo are tied for third. Indian Market- In the overall Client PC (Notebooks and Desktops combined) market the rankings remained unchanged. HP retained the top spot with a market share* of 21%, followed by HCL at 14%, Lenovo at 9% and Dell at 6% in terms of unit shipments. In the total desktop PC market, HP led the market in CY 2006 followed by HCL and......

Words: 1661 - Pages: 7

Business 101

...Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an Existing Business Mission Statement Plains Exploration & Production Company (PXP) is building a way to the future with innovation that sets new standards for the Oil Drilling and Gas Extraction Industry. Business Proposal “The world isn’t running out of oil and natural gas. It is running out of easy oil and gas,” Leber, (2012). The technology used to recover oil and natural gas from wells has not changed in the past decade. Our business model for this new division will guide PXP into the future by incorporating digital oil field technology to our existing sites both on land and water. Consumers will benefit by lower prices at the pumps, lower airfare for travel and the transportation costs for products will be reduced, making product prices lower. Offshore oil is much more expensive to extract than onshore oil. “Using traditional techniques, onshore wells can be drilled to 8000 meters compared to 5000 meters, 50 years ago. Offshore wells can be drilled in water to only 1000 meters,” (IBIS World Industry Report, 2014, p. 30). Lately, economical advantages mean the use of fracking has been reemployed over the last five years, even though it has been selectively used since the 1940’s. Using the digital oil fields will streamline production for maximum efficiency. The technological advances will cut costs as PXP maximizes response time at the mining sites. PXP could,......

Words: 1915 - Pages: 8

Acc 101

...Equipment • Prepaid Rent • Utilities Expense • Rent Expense • Your Name, Capital • Your Name, Drawing November Business Transactions: 3rd: You visit your local bank and withdraw $50,000 from your personal savings account and deposit it into a new bank account in the name of the business. 5th: Realizing some of your computer equipment is out-of-date; you purchase $4,000 of new equipment, issuing check 1001, to Digital Warehouse, Inc. 6th: With all of this great equipment, you’ve overlooked an important business need: a location! You find the perfect small office space in a great part of town that rents for $1,000 per month. When you meet the property manager, she requests not only the rent for November, but also rent for the next 3 months. Issue check 1002 to Property Inc. 10th: With such a fantastic office space, you need some office furniture to fill it. After visiting Furniture Depot, you return with $2,500 of new office furniture that you issued check 1003 to purchase. 11th: After using some of your new computer equipment, you realize it isn’t compatible with a certain brand of device. You purchase an additional $5,000 of computer equipment from Elite Computing. Thankfully, you know the owner and she’s offered to sell you the equipment on credit, issuing you invoice 7964 payable in 90 days. 14th: You’re finally open for business! In your first day of operations, three customers come in with quick computer repairs and they pay you cash! The total...

Words: 592 - Pages: 3

Business 101

...Research Dilemmas in Management and Business Studies John Mendy University of Lincoln, UK Abstract: This paper examines some of the philosophical and practical dilemmas that are faced by researchers in management and business studies – in the context of the epistemological and ontological assumptions introduced. The relevant methodological frameworks to be used stem from Strauss and Quinn (1997). The importance of employee language and organisational discourses are presented from the empirical data on “Aspects of Organisational Culture and Change” in Lincolnshire and Nottinghamshire to demonstrate the epistemological and ontological dilemmas faced by researchers in organisational analysis. Symbolic interactionism and stories are also used to highlight the importance of speech actors within an organisational change context in order to surface some of these dilemmas in business studies in general and management research in particular. These two provide alternative positions to Strauss and Quinn’s “maintained” analysis of how organisations and managers implement change interventions and employees’ reactions to these. Amongst some of my principal objectives is to demonstrate what can be contributed when researchers focus on what can be considered credible and valid knowledge that can be generalised in organisational and management studies. Keywords: language, methodological dilemmas, epistemology, theory and practice. 1. Introduction This paper focuses......

Words: 7930 - Pages: 32

Business 101

...Business Studies Qantas Case Study CHAPTER 4 2. Situational Analysis Swot Analysis of Qantas Strengths: Extensive network / part of the One world alliance Excellent airport locations and facilities Globally recognised brand name and logo Excellent safety record probably the best in the world (not one death on a Qantas flight) Operational excellence: Qantas has twice won the Cumberbatch trophy for engineering excellence. Weaknesses: Speculation that British airways will quit its $1.3 billion stake in Qantas. Higher labour and other operating costs than its competitors An ongoing disputes between Qantas management and militant unions Opportunities: For its new international budget brand, Australian Airlines Taking advantage from the Ansett collapse by hiring new staff, expanding routes and purchasing / leasing more aircraft Developing further E-commerce operations Threats: Strategies of its main competitors especially Singapore Airlines and Air New Zealand (international) and Virgin Blue (domestic) Increase in government regulations to protect its smaller rivals Rising fuel costs Further fall in Australian dollar Further weakening in the international market / economy As a result of Ansetts collapse, Qantas is currently in the growth stage domestically (with increased sales, revenue and market share) but in the decline stage internationally. In response Qantas has planned to hire more staff and increase the Qantas fleet by 15% by long-term leases and purchasing new aircraft.......

Words: 356 - Pages: 2

Business 101

...Chapter One Business Now: Change Is the Only Constant Review Questions it 1. What factors contribute to the rapid pace of change in business? Is the pace likely to accelerate or decrease over the next decade? Why? Financial Institutions got a bailout By President Obama in 2009, Mortgage values dropped, financial institutions begin to Feel the pressure especially firms such as Bear Stearns that specialized in trading Mortgage backed securities. There was $61.7bn in losses with AIG, strong economy Out of more jobs can accelerate the next decade, there be a budget deficit. AIG got A $180bn bailout; while Bank of America got $45bn as well as JP Morgan Chase $25bn, Goldman Sachs got $10bn. The Rapid pace of change in business is the Internet, Cellphones and exposure on television. 2. What role does entrepreneurship play in the economy? Who stands to gain from the success of individual entrepreneurs? How do other parties benefit? People risk their Time, money and other resources to start and manage a business. But, They also Give hope to a better workforce. A lot of people; who are unemployed such as myself Right now will find jobs that are more flexible and challenging, working for big and Small business owners. 3. When did American business begin to concentrate on customer needs? Why? Value of Certain Products begin to go up. High Gas Prices from $1.25 to $4.25, The Cost of a loaf Of Bread is $2.79, the cost of dishwashing liquid about a $1.00,......

Words: 2012 - Pages: 9

It 101

...IT 101-002 September 22, 2013 IT News Report Assignment 1 Article Summary The article, “The iPhone 5s fingerprint reader: what you need to know”, explains how the fingerprint sensor works to its readers. For the first time, Apple has introduced a new technology called the “Touch ID” in its iPhone 5s. Basically, this feature enhances the security for the phone’s owner, where they no longer have to solely rely on entering a passcode to access their phone. The new iPhone 5s makes use of a capacitance fingerprint reader, which measures and senses the user’s fingerprint and further forms an image. This sensor has been placed in the “home” button of the phone. Eventually, the iPhone does not store the user’s fingerprint but instead runs a scan every time a finger is placed on the sensor. The emergence of this new technology does not mean that passcodes will no longer be used. Passcode is a must! If the sensor breaks or something happens to your finger, you need a way to get back into your phone. Other Apple services, such as iCloud or iTunes, will still require passwords, as fingerprint readers cannot always be used for them. However, purchases can be made using the Touch ID. According to Apple, this new technology will prove to be exciting to its users. A simple four-digit passcode will no longer always need to be used to get into your phone. Touch ID along with the use of a passcode will prove to be more secure for the iPhone user. Analysis Day by day, new advancements in...

Words: 461 - Pages: 2

Accounting 101

...ACCT 101 Accounting Equation Assets = Liabilities + Stockholders Equity  Balance Sheet An entity's assets, liabilities, and stockholders equity as of a specific date  Charter Document that gives the states permission to form a corporation  Accounting The information system that measures business activities, processes that information into reports, and communicates the results to decision makers.  Audit An examination of a company's financial situation  Contributed Capital The amount invested in the corporation by its owners, the stockholders.  Entity An organization or a section of an organization that, for accounting purposes, stands apart from other organization and individuals as a separate economic unit.  Managerial Accounting The branch of accounting that focuses on information for internal decision makers of a business.  Net Loss Excess of total expenses over total revenues  Expenses Decrease in equity that occurs from using assets or increasing liabilities in the course of delivering goods or services to customers.  Going-Concern Concept This concept assumes that the entity will remain in operation for the foreseeable future  Creditor Those to whom a business owes money  Asset An economic resource that is expected to be of benefit in the future  Corporation A business owned by stockholders. Begins when the state approves its articles of incorporation and the first share of stock is issued. It's a legal entity, an artificial person...

Words: 468 - Pages: 2

Psc 101

...Professor Schnell PSC 101 November, 20th 2014 Paper 1 Poverty is a big problem in the world, and also in the United States. Even though the United States is one of the most wealthy and well off first world nations, there are still about 10% of the population that is in poverty. This was found by the 2009 U.S. Bureau of Census Statistics report. In the 2009 U.S. Bureau of Census Statistics report, Hispanics and African Americans have the highest rate of poverty at 21.3 and 22 percent respectably. Compared to Whites which is only 8.4%, there is a large difference. However, being a business major and taking many statistic courses, there are more Whites in poverty. The total percent in poverty is 10% of the population. A total of 303,820 people live in poverty, 197,164 are White-not Hispanic, 38,556 are Black and 48,811 are Hispanic. Looking at this, there are a substantial amount more of White people who live in poverty than Hispanic and Black people combined. I received all of these statistics from As you can see, there are many more white people in poverty. By showing only a percentage it makes it seem like only minorities are in poverty. Even though a higher percentage of them are in poverty there are many more whites who live in poverty. Female lead households also have a higher rate of poverty than male lead households. This is due to the fact that in today’s society, women are still making their way up in the job......

Words: 1270 - Pages: 6

Ant 101 Week 3 Dq 2 Doing Business with Family

...ANT 101 Week 3 DQ 2 Doing Business with Family To Buy This material Click below link Nowak and Laird’s Applying Anthropology 6.2 box, in Cultural Anthropology, proposes the following question: The familiar saying “never do business with family” advises against the practices used in many of the chiefdom societies discussed in this chapter. This old saying implies that doing business with family will create conflict, whereas chiefdom societies welcome and encourage such close-knit economic exchanges as a way of preventing conflict. In fact, in an interesting article on family businesses, Bertrand and Schoar comment on how cultures based on strong family ties can have a negative impact on economic development. The reasoning is that the more we are taught to count on our kinship and family ties, the less likely we are to trust those outside our family networks, which greatly prohibits the development of larger economic institutions… Consider both examples and create an argument for or against mixing business with family. When responding to this question, be sure to engage in cross-cultural comparison, taking into consideration variation in subsistence systems, descent systems, mobility, and any other factors you consider pertinent. Draw examples from the ethnographic record, your own experience, and the experience of others with whom you are familiar. Your initial response should be at......

Words: 277 - Pages: 2