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Business 460

In: Business and Management

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Team A – One in Diversity
Final Report
2011
One in Diversity Members:
Janet Knowlden
Ximena Garrido
Donna Smith
Theresa Henderson
Robin Lewis

Financial Analysis
To ensure effective financial forecasting, an owner of a small business firm should have developed a complete set of projected financial statements. These projected financial statements, often times referred to as pro forma financial statements, assist in forecasting future levels of balance sheet accounts as well as profits and anticipated borrowing. Concurrently, projected financial statements become the small business owner's financial plan. (Vrouvas, 1999-2011)
The significance of financial planning is that a firm's top leadership is afforded the ability to evaluate their company’s operating performance. Through evaluation and analysis of financial information, senior managers are able to determine how financials affect business decisions and corporate profitability. Additionally, external users of financial data, such as a lender, a customer or a supplier, are able to measure a company's financial healthiness by reviewing its operating data and informational assumptions used in preparing projected financial statements.
The function of financial analysis is to provide a corporation's top leadership with information to examine financial statements for many purposes, such as its financial standing and company profitability based on annual reports. “Accurately and honestly communicating your company's strengths and weaknesses will help convince investors to throw their money behind your business.” (Vrouvas, 1999-2011)
Having a financial analysis report, CanGo, Inc. will be able to compare costs and benefits that translate into real dollar amounts, as opposed to annotating over economic tests. By openly admitting threats to the company's well-being, professional market-watchers are likely to…...

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