Business Intelligence in Banks

In: Computers and Technology

Submitted By bpalmermv
Words 559
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Re : Business intelligence benefits in Airline sector
Airline sectors are going through tough times with raising operating costs and decreased occupancy levels. Airlines are investing heavily into business intelligence projects to better understand their customer behavior and airline operations. Also BI systems are being used in reducing costs and increasing efficiency of its operations.
Like any other sector airline sector has many functional systems which are independent to each other. They have separate systems for ticketing, airline operations, baggage handling vendor management and loyalty programs.
Alaska airlines implemented BI systems with Siebel analytics to increase revenues by marketing personalized promotions to customers. In implementing BI system their first step was to integrate data from all disparate transactional systems into one enterprise data warehouse.
Secondly Alaska airlines worked on integrating metadata information from all their transactional systems, so that data could be related. It used Siebel metadata layer to implement all the business rules, aggregation rules and drills rule in their data warehouse so that business users could easily find pattern using BI systems.
Alaska airlines also used BI systems to analyze flight routes which are profitable and those having concerns finding customers.BI systems also helped them forecast occupancy levels and according plan their flight staff, vendors and ground staff needs .
Continental airlines implemented BI system with Teradata as backend database integrating all the airline data in one place and reporting tool MicroStrategy that helped it in finding patterns when canceling flights. Using this data Continental wouldn’t cancel flights if there was high percentage of frequent fliers on the flight there by keeping good relations with high fliers.
Continental airlines uses real time BI…...

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