Busn 460 Week 3 & 4

In: Business and Management

Submitted By hcbragg
Words 648
Pages 3
SWOT ANALYSIS
Looking back over the past two weeks I have observed many strengths within CanGo. The following is a list of the strengths as seen in the videos;
(9=urgently need to be addressed, 6=needs to be addressed, 3=should be addressed, and 1=can be addressed)
• Jack was introduced to us and brought possibly a great idea to the table. (9)
• CanGo has recognized a problem with shipping and is attempting to repair it. (3)
• CanGo has constructed its website to mirror the consumer buying process. (3)
• The team is attempting to find out why shoppers place items in their virtual shopping carts but don’t follow through with the purchase. (9)
• Andrew utilized VALS2 to get a better understanding of their target market. (3)
• CanGo has built their technology around the behaviors of the consumers. (9)
• There was an increase in sales to the Japanese market. (6)
• Debbie continues to be a strong team member who doesn’t hesitate to step up. (3)
• Assets to liabilities look favorable. (6)
• Profit created from revenue. (6)
Looking at CanGo over the past two weeks has shown that the company has great ideas and continues to look for ways to improve the company. During week three, we were introduced to Jack; who laid out a chart of the warehouse before and after the installation of an Automated Storage and Retrieval System (ASRS). The ASRS system would allow CanGo to process more orders at a quicker rate preventing the products to sit in the warehouse for extended periods. The ASRS would also assist with getting the orders out much faster and prevent the backup which caused problems the previous holiday season.
The team has found that 75% of online shoppers place products in their virtual shopping carts but fail to follow through with the purchase. Andrew utilized the VALS2 surveys to get a better understanding of the target market. This information will…...

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