Career Report Marketing Research Analyst

In: Business and Management

Submitted By billyr0ss
Words 663
Pages 3
Billy Ross
Career Planning
Career Report
29 October 2012

Career Report Marking Research Analyst What they do: * Monitor and forecast marketing and sales trends * Measure the effectiveness of marketing programs and strategies * Devise and evaluate methods for collecting data, such as surveys, questionnaires, or opinion polls * Gather data about consumers, competitors, and market conditions * Analyze data using statistical software * Convert complex data and findings into understandable tables, graphs, and written reports * Prepare reports and present results to clients or management

Important skills:

Analytical skills: Market research analysts must be able to understand large amounts of data and information. Communication skills: Market research analysts need strong communication skills when gathering information and interpreting and presenting results to clients. Critical-thinking skills: Market research analysts must assess all available information and use it to determine what marketing strategy would work best for a company. Detail oriented: Market research analysts must be detail oriented because they often do precise data analysis.
Hours/Wages/Working Conditions:
A 40-hour week is common in this field with making a median salary of $30.28 an hour or $62,982 a year. Working conditions are sometimes in an office, presenting presentations to colleagues or traveling to other corporations to promote something or gather data. Also may need to work with…...

Similar Documents

Marketing Research

...Marketing Research MKTG 3401 – Fall 2012 Section 01 W/F 11:45 am – 1:25 pm 330 Dodge Professor: Felicia Lassk Office: Hayden Hall 202 Office hours: W, 1:30 – 2:30 p.m. or by appointment Phone: (617) 373-5307 Email: f.lassk@neu.edu Blackboard: blackboard.neu.edu “MKTG 3401 Lassk Fall 2012” Text: Marketing Research, Malhotra, 6th Edition, 2010 – NU custom text. Prerequisites: MKTG 2201, MGSC 1201 and 64 SH toward the degree Course Description: This course focuses on the marketing research process and the analysis of data using SPSS statistical software. It gives students the opportunity to develop an understanding of consumer attitudes and behavior processes as the basis of the design of marketing problems. The course covers topics such as problem definition, research design, sampling, attitude measurement, questionnaire design, data collection, and data analysis. Statistical Package: SPSS is available as a 6-month rental for $35 plus $4.99 download fee. Details on how to access the rental are provided in the Tech Marketplace of MyNEU Portal under “Free and Discounted Software – More Software tab.” SPSS is also available for free through MyApps using MyFiles to house your data files. Please note, to access SPSS with MyApps on campus, you must be connected to “NU-Secure” wi fi. Details to access MyApps and“NU-Secure” wi fi is provided in the MyNEU portal. You must be able to access SPSS through either of these options by......

Words: 2481 - Pages: 10

Research Analyst

...Research Analyst Report - Fall 2012 Due Date: October 25th at 4:00PM in Finance Department and through SafeAssign on Blackboard Length: No more than 8 pages + Appendix which includes a basic DCF and Multiples Valuation Your paper should include each of the following sections: 1) Brief Company Overview (Front Page)- Provide a brief overview of the company which could include: Market Capitalization Area of Operations (Example: US, Canada and Mexico) Primary Line of Business Customers (Example: High-End Consumers or Industrial Manufacturers) Business Model (High Volume - Low Margin like Walmart or Low Volume - High Price like Gucci or Nordstrom) 2) Chart or table summary of Merits and Risks (Front Page) 3) Industry Overview – Provide an explanation of the industry in which your company operates. Who are the leading companies in the industry? Is the industry dominated by a few company or is there strong competition? How is your company positioned in the industry? Industry Trends that affect your company 4) Detailed Company Analysis – Include items such as sales, income, and margin trends. Capital Structure (% of Long-Term Debt as a percentage of total Capitalization) Discuss any new products or new business strategies being used by the company. Include sales growth rate. Is there anything on the horizon for this company that might cause the stock to go up or down? Ex. Catalysts. 5) Investment Risks– Discussion of negative......

Words: 325 - Pages: 2

Career Research Report

...Preparing For A Career Change Schuylar Robinson, Kerry Wilson, Deborah West, Airyn Vath, Sheila Rone RES/351 January 21, 2012 Richard Dickens Preparing For A Career Change Preparing for a career change can be difficult yet rewarding. A career is the course of a person's life in working to produce an income to make ends meet. A career is also associated with the productive side of life, what a person's goals are and sometimes his or her accomplishments (Cochran. 1994). There are many obstacles that some may consider to be problems when changing careers. Individuals may be looking to change careers from result of too much stress or personality conflicts with their current coworkers or management. Career problems occurs when a current course of action signals a qualitative difference between possible career futures (Cochran). If a person believes to feel threatened by what is happening in the work place and feels that something else should be happening to reach goals or get the job done more efficiently can be considered a problem and the need for a career change. The only way to change one's direction in life is to take that first step into a career change. This means furthering one's education to climb the corporate ladder or accepting a new career that offers more pay, more vacation time, and personal satisfaction of making a difference in the workplace. The purpose of a career change is "to move into a position of greater managerial responsibility and......

Words: 2105 - Pages: 9

Marketing Research

...on products made at DRL's Mexico unit for violation of manufacturing practices seriously dented the company's image as a quality drug maker. The ban also affected the company's revenues from the US market. A string of accidents which broke out across at DRL's Indian manufacturing facilities brought its safety practices under question. In a bid to crack the generics market in the US, the company lost sight of the domestic market and could not come up with new products in the Indian markets unlike its competitors. As a result, the company lost its coveted position in the domestic market. All these problems led to a decline in the stock price of the company. It was also reported that while founder Anji Reddy wanted to make DRL an innovative research-driven company focused on producing low-cost medicines, the younger generation led by son-in-law GV Prasad (CEO) and son Satish Reddy (COO) sought to make DRL a generics-driven global giant. In light of the problems, the challenge before DRL's management was how to stem the rot and orchestrate a turnaround. | | On July 22, 2011, the stock price of India-based pharmaceutical major, Dr Reddy's Laboratories Ltd. (DRL), fell 2% to Rs.11568 on the Bombay Stock Exchange after the company posted disappointing first quarter results for the fiscal 2011-12. Both the revenue and profits were below market expectations. "This I think was somewhat of a mixed quarter for us. While we are not satisfied with the start to the year, we hope to......

Words: 1901 - Pages: 8

Financial Analyst Report

...Financial Analyst Report Furman Glass Prof. Arlene Goodman ACCT614-1302A-06 Colorado Technical University April 15, 2013 Abstract Financial Analyst Report The associates of a corporation’s board of directors and executive management team are liable for establishing the policy, procedures and are eventually accountable to stockholders for the financial well-being of the corporation. Too successfully conduct their responsibilities, panel associates must have appropriate data in the structure of financial statements or narrates that afford a complete summary of the corporation’s financial position. The fundamental material associates of a board of directors and executive management team members require to make a comprehensive decision on the operating future and standing of the Corporation are located in four essential financial statements. These statements are the balance sheet, income statement, cash flow statement and the statement of shareholders’ equity. Annual accounts of all must be encompassed in the corporation’s yearly statement (Gillett, (n.d.)). Provisional reports of the financial statements are likewise beneficial to a board of directors and executive management team and they are produced typically on a quarterly agenda. Obviously, the board associates will utilize these various statements and other financial accounts to reach a comprehensive decision. Nonetheless, the four essential financial reports afford the summarizing material......

Words: 1874 - Pages: 8

Marketing Report

...[pic] A Project Report on Customer Satisfaction Survey of Maruti Udyog Ltd. Final project report submitted in the fulfillment of requirements for the Postgraduate Diploma in Management (2007-09) Submitted To: Prof. Anita Saxena Submitted By: Ravindra Kumar Roll no-40 PGDM(2007-09) [pic] New Delhi Institute of Management, New Delhi. ACKNOWLEDGEMENT The research on “Customer Satisfaction Survey of Maruti Udyog Ltd.” has been given to me as part of the curriculum in the completion of 2-Years Post Graduate Diploma in Management. I have tried my best to present this information as clearly as possible using basic terms that I hope will be comprehended by the widest spectrum of researchers, analysts and students for further studies. I have completed this study under the able guidance and supervision of Dr. Manab Adhikari and my project guide Prof. Anita Saxena; I will be failed in my duty if I do not acknowledge the esteemed scholarly guidance, assistance and knowledge I have received from them towards fruitful and timely completion of this work. Mere acknowledgement may not redeem the debt I owe to my parents for their direct/indirect support during......

Words: 5243 - Pages: 21

Career Report

...MODULE CODE : UGB 118 MODULE NAME : EMPLOYABILITY SKILLS TITLE OF ASSIGNMENT: PERSONAL CAREER REPORT AN ANALYSIS OF CAREER PLAN,PERSONAL SKILLS AND ABILITIES BY USING P.I.E MODEL MODULE LEADER'S NAME:AREEBA ZAFAR STUDENT NAME : STUDENT NUMBER: DATE OF SUBMISSION:05th MAY 2013 INTRODUCTION : My personal career report is about my future career as Human Resource Manager (HR) using my Job Occupational Pie (KEVIN GALLIGHER,2010) powerpoint presentation in University of Sunderland .This report also explains the context in detail about how to improve my skills to be a efficient HR applying my earned knowledge from B.A (HONS) Business and Management in University of Sunderland. 1.JOB PROFILE A HR Manager or Advisor is a strong generalist .The HR Manager will be responsible for day-to-day management of Employee Relations, Compensation and Benefits, Policy and Procedures implementation and various other HR related processes..(A.D. Diamantidis and P.D. Chatzoglou,April 2011) Key Role of the HR Manager: • Manage employee relations including grievances, investigations, complaints, assistance/communication, terminations and any other applicable issues.(Janet H. Marier,2012) • Advising managers on disciplinary and grievance issues and running meetings whenever necessary.(Janet H. Marier,2012) • Covering policies, procedures, induction and other HR related processes(Janet H. Marier,2012) • Ensure that all HR processes are at global standard of......

Words: 1040 - Pages: 5

Marketing Research Report

... Marketing Research Report James Bower Liberty University Marketing Research Report Introduction The question of proper ways to manage a company’s brand in the 21st century cannot be answered without discussing the use of social media outlets in today’s market place. Social media is an outlet source that allows companies to show their products and services at little to no price. Because social media outlets are at such a low cost and reaches a huge consumer base it has become a major factor over the past fifteen years in society. However, are these good enough reasons for a company to use social media as a marketing tool? Research Problem The research problem to be addressed in this report is would the use of social media outlets help to make a larger profit base and further stability for R. Coffee Ltd. in Lynchburg, VA? This company is a men’s clothing company that was opened in 1986 by Richard F. Coffee and has been supplying the men of Lynchburg with the finest clothing possible in the fashion industry by being on the forefront of style, design and quality for over twenty five years. This company, however, is somewhat “stuck” in the 20th century by using traditional marketing techniques of magazines, newspapers and shying away from computers as whole. In all actuality the receipts, client information and orders for the clothing from the clothing companies are all still written by hand. Even though this sounds shocking they have proven the test of time and......

Words: 1860 - Pages: 8

Research Report

...analyze the important of using marketing strategies of branding in Apple Inc.The study will help to find out about the related benefit of branding mainly. The detail of the study will help us to learn about the consumer awareness about the brand and how their loyalty can be increase in order to gain a competitive edge. Also analyzing the importance of branding can help us to find out the Apple brands strength, weakness, opportunity and threats by using swot analyzing tools and by using STP process, we can know how to segment the market, target the customer position the product/services. Whereas, by using 4P`s of marketing mix, we can find about the branded product its price, Promotional and Placement. Therefore, since the competition is increasing in the technology industry is increasing, ‘A study on using marketing strategy of branding in Apple ‘will help the company in staying at the top of consumer`s mind, to cope up with the changes, to gain competitive edge, to attain set which are set by the company,to make improvement for the future related product, its pricing strategy, communications used to promote and the placement of the product. Therefore it will help us to whether the branding will affect Apple Inc success rate or not. ACKNOWLEDGEMENT My sincere gratitude, first and foremost, goes to the Almighty God for the enabling me carry out this Research Project Successfully. A very big thank you also goes to my Management Report Lecturer, Dr.......

Words: 5174 - Pages: 21

Research Analyst

...studies on entering and managing an evolving ecosystem. The final section considers the future of the Company and the steps that they can take to increase value capture in the future. Phase I: Building the DVD-By-Mail Business Netflix’s corporate creation myth starts with, allegedly, a story about CEO Reed Hastings paying a $40 late fee to a Santa Cruz video store after renting popular movie Apollo 13. The real story is much simpler: Hasting’s co-founder Marc Randolph looked at the migration of commerce from offline to online and felt like there was a way to make a business renting movies through the web. Randolph, who worked with Hastings at software maker Pure Atria, was fascinated by data-driven marketing like direct mail and saw the internet as conduit to get more marketing data faster. When Randolph tells the creation story, he argues that the real “Eureka” moment was when he and Hastings realized that they could mail CDs through the US Postal Service without damaging the disks. This paved the way for the DVD rental-by-mail business that put Netflix on the map. Randolph began serious work on Netflix in the summer of 1997 after Pure Atria was sold. At the time, the video rental market was dominated by Blockbuster and a handful of other players who were focused entirely on renting VHS titles. In the following years, Netflix would make a series of smart – and lucky – decisions that allowed them to become the dominant company in the video rental industry. The first......

Words: 8248 - Pages: 33

Career Research

...have to know them for a bit and learn to trust them. For the perceptual acuity area, I feel that I am a bit weaker than my score shows. I often have a tough time with nonverbal communication, and picking up on people’s emotions. However, I am sensitive to my effects on others, and I do make sure to communicate accurately. 4. Summation: At first, I really was not sure what these surveys had to do with my learning, or work habits. However, as I answered each question, I could not help but compare it to my career path, as well as my learning habits. That could be one reason to have the knowledge of these surveys, as a future employee. One could possibly them as a sort of aptitude tests, in order to see if a college major or career would be a good fit for them. For example, I read that my major, accounting, is excellent for someone with an ITSJ personality type. This is because logic, reasoning, and accuracy, with attention to detail, are so important in that career. Another good reason for doing these surveys is to determine strengths and weaknesses in each area, so that strengths can be maintained, and weaknesses can be improved. As the old saying goes, “you are only as strong as your weakest link.” A weakness in one these areas could keep you from getting a promotion in a job. I have seen an example of this kind of thing first-hand, such as a certain employee at my dad’s company. He is very intelligent, and generally an excellent communicator. But, he is not very......

Words: 2258 - Pages: 10

Research Analyst

...Marketing Research 101 Introduction D Market Research For more information contact: uring the last meeting of the Market Research Working Group (MRWG) it was suggested that the volunteer members could use an overview or summary of marketing research terminology and methods. This paper is by no means a comprehensive view of marketing research, but rather a basic primer intended to familiarize members of the MRWG to basic marketing research concepts. What is Marketing Research? Marketing research is a systematic process that collects, analyzes and draws conclusions from data gathered from consumers, business owners, or other groups of interest. Types of Marketing Research There are different types of Marketing Research and each type has its place in attempting to answer questions and meet the needs of an organization. Marketing research can be broken down many ways. One of the most common is to group research into quantitative versus qualitative methodology. Qualitative Research Qualitative research is usually exploratory in nature and is useful for uncovering insights into research questions that may not be well defined or no previous research has been done in the area. Methodologies include focus groups, in-depth one-on-one interviews, observation, etc. Qualitative research is defined by: • • • • • Smaller sample sizes (i.e. < 30 respondents) Non-random sample (i.e. respondents chosen based on their willingness to attend) Less......

Words: 1039 - Pages: 5

Marketing Research

...Marketing research Marketing research is “the process or set of processes that links the consumers, customers, and end users to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.”[1] It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.[2] Marketing research is often partitioned into two sets of categorical pairs, either by target market: • Consumer marketing research, and • Business-to-business (B2B) marketing research Or, alternatively, by methodological approach: • Qualitative marketing research, and • Quantitative marketing research 1 Role The task of marketing...

Words: 5962 - Pages: 24

Career Report

...Career Report 3 The lifestyle that I am working to obtain is a very upscale preference. My childhood consisted of a lot of financial issues that I would like to never see again. I am currently learning about investments that could create a major cash flow, outside of my actual career job. The ideas that I plan on investing in consist of clothing designing, income property, flipped-homes, and valet parking accounts. The ideal situation for me, is to make more money without physically working outside of my actual career job. My family is really my main focus when I look to advance our income situation. I have two children currently and I expect to provide a lot more than what I had growing up. The biggest challenge is for me to become so stable, that there is no “panicking” when money is needed. The biggest difference between my childhood and my children will be a home purchase. My parent(s) did not ever think about purchasing a home and that’s all I think about. I want my children to understand that I will purchase instead of rent, because if all fails, they will have a home that can’t be taken away from them. My dream is to have two more children at some point, so I plan on purchasing a five-bedroom/3-4 bath home. I believe the size of this house will: 1.) be compatible for 4-8 people, 2.) have a big enough outdoor space for my student-athletes, and 3.) meet my standard of a home that I never had. As of right now, I am currently in college enhancing my education to......

Words: 593 - Pages: 3

Jbh Analyst Report 2011

...their senior debt facility by $105 million expiring by 2014 possibly to finance the roll out of up to 193 new stores by 2014 as well. The recent stock repurchases of $173 million and possible future repurchases if JBH continues to accumulate cash, will also have significant impacts on leverage. FCFF will certainly be the most appropriate model to apply since debt is not directly considered in determining the cash flow whereas in the FCFE model, the value of net debt issued must be backed out. Furthermore, FCFF refers to cash flows available to investors so recent stock repurchase of $173 million can be ignored since stock repurchases refer to uses of those cash flows. However, if we ignore the effect of repurchase (common approach by analysts) in DDM, we may well under-estimate the value of equity. DDM or FCFE Discount Model? Must we choose one of the two, DDM is preferred. As mentioned earlier, FCFF is inappropriate due to a fluctuating leverage making it difficult to forecast future net debt issues. Despite the weakness in using DDM leading to over/under valuation, its simplicity will render it more useful than FCFE. ------------------------------------------------- 2. Number of Growth Stages Three-Stage Growth Some indicators suggest JBH has not reached stable growth. * There is potential for JBH to exploit an online market and larger market share since JBH’s market capitalisation is well less than $10 million, sitting at $1.714 billion. * Moderately......

Words: 6977 - Pages: 28