Carnival Corporation Growth Strategy

In: Business and Management

Submitted By Diana14
Words 3764
Pages 16
Academic Report on Strategic Management

by Diana Romanova 100878 Strategy & Communication EHM3.SC-02

December 10, 2012

Abstract
The purpose of the report is to discuss the current strategy of the Carnival Corporation, the world leader in the cruise industry. Based on the external and internal situation analysis the new growth strategy is formulated. The recommendations on the strategy implementation and evaluation are provided by terms of the various strategic theories and models. The projected internationalization strategy may result in the improvement of the financial business situation, by increasing the corporation’s profit margins and shareholder value, and non-financial indicators, for example, brand awareness. Moreover the company can adapt the proposed scenario for entering new markets in the future.

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Table of Contents
Abstract ...................................................................................................................................... 2 Introduction ................................................................................................................................ 4 Situation Analysis ...................................................................................................................... 5 Strategic Direction ..................................................................................................................... 6 Formulating a strategy ............................................................................................................... 8 Strategy implementation ............................................................................................................ 9 Monitoring and evaluating strategic performance ................................................................... 10 Conclusions and…...

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