Case All Star City

In: People

Submitted By whitbyplace305b
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Pages 6
ALL-STAR CITY TOURS

Francine Jordache is the founder and the president of All-Star City Tours, a company that provides a variety of tours of great Canadian and American cities. She started the company in 2000 to respond to the need for tours for spouses and partners attending conferences in Canada. Organizations were looking for comprehensive packages that would entertain the partners of attendees while the conferences were in session.

Calgary is the home base for the company that has expanded its operations with satellite offices in Halifax, Quebec City, Montreal, Toronto and Vancouver. As Francine grew the company into new cities, she appointed Branch Managers to manage the teams there. Those Branch Managers continue to report to Francine. There are now 520 Canadian employees, including 375 part-time regional staff. In 2005, Francine developed a partnership with an American, Ronda Brice, to create a subsidiary to run tours in U.S. cities and they called the company American All-Star City Tours. So far, operations have been established in Seattle, New Orleans, Miami and New York city. Offices in Boston, Los Angeles, and Houston are in the planning stages. The number of American employees totals 150, with 90 percent of them being part-time regional staff who work on specific events. The rest are permanent tour planning Seattle employees reporting to the VP of Tour Planning (Bill) who is located in Calgary.

The primary focus of the company is to provide customers with a unique customized tour experience. All-Star City Tours company not only showcases the general tourist attractions and exclusive shopping in each city, but also covers such things as garden tours showcasing spectacular private and public gardens, unusual public and private art collections, and gourmet food tours (in which participants travel from one superior…...

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