Chattanooga Ice Cream Case Analysis

In: Business and Management

Submitted By ntrudics
Words 1015
Pages 5
Chattanooga Case Analysis

Nicholas Trudics

Jack Welch Management Institute

Dr. Barrett

JWI 510

5/19/2013

Executive Summary

The Chattanooga Ice Cream Division Case highlights Charles Moore, the head of said division and his responsibility to his company and his team. The following discusses the dynamic and dysfunction of a senior leadership team, and the contribution of both the individuals and their leader to that dysfunction. Also discussed is the management style of Charles Moore as well as recommendations for the future of this team.

Introduction

Chattanooga Ice Cream, Inc. was a subsidiary of Chattanooga Food Corporation, founded in 1936. The Ice Cream Division of Chattanooga Foods was one of the largest regional ice cream manufacturers in the United States. (Sloane, 2003) Following the loss of it’s third largest customer, the division’s president and general manager, Charlie Moore and his executive management team met several times to discuss the future of the division. Moore was responsible for not only making a very significant decision about the company’s future, but also the conflicting attitudes and opinions of the members of his team.

Team Dynamic and Dysfunction There were quite a number of reasons why the Senior Management team at the Chattanooga ice cream division was dysfunctional. Firstly, the team was not formed under its current leader, Charles Moore, whose management style guided him to make decision publically. Rather, this team was a product of the former head of the division who made decisions privately without consensus. Based on this, it can be presumed that the senior management team had not been given voice and dignity, as their buy-in was not needed or requested by the manager that they were formed…...

Similar Documents

Beano’s Ice Cream Shoppe Case Analysis

...I. Challenges o After finding a partner who is willing to invest and become a partner in his business, Terry Smith is having difficulty in deciding whether he should make a counter offer to the proposal that his partner Barney Harris has made, to look for a new partner, or to walk away from the deal altogether. After re-evaluating the partnership proposal, Smith realized the real question was not whether the deal was good enough but whether the proposal will help him reach his goals. II. External environment o This Ice Cream Shoppe would be located in the southern region of the country in Gainesville, Florida with a population of 91,000 excluding students of the local university which enrolls about 38,000 students. Economically, marketing research shows that Gainesville can potentially surpass the average sales of some areas since it will be located in a college town. With many competitors in the frozen dessert industry in the area, Beano’s have received several competitive advantages in the industry because there are no national competitors of superpremium desserts, no local competitors have a place for customers to sit outside, and no local competitor has a policy of “giving back to the community”. With $40,000 invested in equipment for a Beano’s franchise shop, current use of technology seems to be of importance. o 5ForceM: New entrants: Increased competitive pressures from new entrants such as Starbucks, Colombo, TCBY, and Swensen’s; and new product development......

Words: 1013 - Pages: 5

Chattanooga Ice Cream Division Case Analysis

...Team Project: Chattanooga Ice Cream Division Case Analysis Now’s your chance to apply to a complex business situation everything you’ve learned from the teamwork model in The Five Dysfunctions of a Team, as well as what you’ve learned so far in the lectures, videos, and readings. Using the team discussion boards, you will complete a written analysis of the Chattanooga Ice Cream Division case study. Each team will submit one case analysis explaining: * Where Charlie Moore has gone wrong as a leader, specifically in terms of team management and decision-making; * What this group of employees themselves could do to better understand the perspectives of each other and their boss; and * What Moore should do now to help his team work together and resolve conflicts more effectively? The case analysis should incorporate concepts and examples from the lectures, readings, videos, and other course materials and should be at least four pages in length. Please cite all sources and references in APA format. The team discussion boards are structured as follows: * Team Introduction Thread: Collaborate under the “Team Introduction” discussion thread to complete the team charter and have the team leader submit it to the “Team Charter” folder by day 7 of Module 2. * Planning Phase Thread: Use the “Planning Phase” thread to outline your team’s case analysis. The team leader needs to post the final outline to the team discussion board by day 7 of......

Words: 396 - Pages: 2

Risk Analysis of Ice Cream Factory

...specialist manufacture of ice cream. this report sheds light on the types if risk(loss exposure) that are present during the large-scale manufacture of ice cream. In order to learn about the different aspects of this report, I had visited the “Neerala-Ice-Cream Factory” Industry Profile: The Neerala ice cream was formerly know as Nirula,which was a popular fast food joint under the Food Court Pvt Ltd.But due to the internal management problems, it had to be shut down.Neerala is trying to build on the goodwill of Nirula.The company operates as a fast food joint. It currently has 12 flavors of ice cream. Its sells an average 500 liters of ice cream a day. Out of its 12 flavors Blind love, vanilla and chocolate blast are the most popular. This report describes the manufacturing process and identifies the risks present in the industry. [pic] Introduction: Ice cream is a frozen dessert usually made from dairy products, such as milk and cream, combined with fruits or other ingredients and flavors. Most varieties contain sugar, although some are made with other sweeteners. In some cases, artificial flavorings and colorings are used in addition to (or in replacement of) the natural ingredients. This mixture is stirred slowly while cooling to prevent large ice crystals from forming; the result is a smoothly textured ice cream Products of dairy origin are the main ingredients of ice cream. These include whole milk, skimmed milk, cream, frozen cream, condensed......

Words: 1923 - Pages: 8

Beano’s Ice Cream Shoppe Case Analysis

...I. Challenges o After finding a partner who is willing to invest and become a partner in his business, Terry Smith is having difficulty in deciding whether he should make a counter offer to the proposal that his partner Barney Harris has made, to look for a new partner, or to walk away from the deal altogether. After re-evaluating the partnership proposal, Smith realized the real question was not whether the deal was good enough but whether the proposal will help him reach his goals. II. External environment o This Ice Cream Shoppe would be located in the southern region of the country in Gainesville, Florida with a population of 91,000 excluding students of the local university which enrolls about 38,000 students. Economically, marketing research shows that Gainesville can potentially surpass the average sales of some areas since it will be located in a college town. With many competitors in the frozen dessert industry in the area, Beano’s have received several competitive advantages in the industry because there are no national competitors of superpremium desserts, no local competitors have a place for customers to sit outside, and no local competitor has a policy of “giving back to the community”. With $40,000 invested in equipment for a Beano’s franchise shop, current use of technology seems to be of importance. o 5ForceM: New entrants: Increased competitive pressures from new entrants such as Starbucks, Colombo, TCBY, and Swensen’s; and new product......

Words: 319 - Pages: 2

Benos Ice Cream Case Study

...[pic] This case was written by Todd A. Finkle, University of Akron, as a basis for class distinction rather than to illustrate either effective or ineffective handling of a business situation. Terry Smith has spent the last six months preparing to purchase a Beanos Ice Cream franchise. Because his personal assets were limited, Smith needed a partner who could finance the purchase. After Smith found a prospective partner, Barney Harris, they negotiated a purchase price with Beanos. Then Harris gave Smith a partnership proposal. As the case opens, Smith is evaluating the partnership proposal. He has three choices: to accept Barney Harris’s partnership proposal, to make a counterproposal, or to try to find a new partner. Introduction Two months ago, Terry Smith had been so confident that he would soon own his own Beanos Ice Cream franchise that he had put an “I LOVE BEANOS ICE CREAM” bumper sticker on his Honda. As he looked at it now, he noticed how faded it had become in such a short time. He wondered if in fact it had been a short time—or a lifetime. Until recently, Smith had rarely second-guessed himself. After carefully researching an issue, he would base his decision on the facts and then proceed—without looking back. Now, however, he knew he had to put all of the momentum from the past six months to one side. He had to forget about the months spent investigating franchises, selecting Beanos, writing his business plan, and looking for financing. He had...

Words: 5018 - Pages: 21

Chattanooga Ice Cream

...New Direction for Chattanooga Ice Cream Clint A. Stockton Jack Welch Management Institute Dr. Denis Tocci JWMI 510 11/16/2013 Chattanooga Ice Cream Case The Chattanooga Ice Cream case shows a decline in sales for 5 consecutive years. The Division is headed by Charles Moore. Although Charles Moore was successful in leading teams he seemed to have major issues with this team of vice presidents. According to the Harvard Business Review Chattanooga Ice Cream Case the team was very dysfunctional; they exhibited a lack of trust, high in conflict, disrespectful of each other and exhibited avoidance issues with accountability. Team members seemed to always lay blame to other member. Moore needs to be more assertive in dismissing the ways of the past and the loss of Stay & Shop business needs to be put aside. Moore needs to give clear direction and assign responsibilities to each team member. Moore needs to convey that team cohesiveness is a must and this will go a long way to help ensure no further loss of business. This paper will examine how Moore’s leadership approach contributed to the teams’ dysfunction, discuss what the group of employees themselves could do to better understand the perspectives of each other and their boss as well as make recommendations about Moore should do now to help his team work together and manage conflicts more effectively.  Charlie’s Leadership Style In assessing where Charlie Moore goes wrong, it’s important to look at......

Words: 1520 - Pages: 7

The Chattanooga Ice Cream Division

...The Chattanooga Ice Cream Division In the beginning of the case one thing is immediately clear; changes will have to be made. The loss of one of their biggest clients might result in big problems for the company. Although it is clear there is no possibility that Stay & Shop will get back to Chattanooga in the next 2 year, they do have 90 days until Stay & Shop will be gone as a customer. In this small period of time significant changes will have to be made to recover the losses suffered from the loss of this client. In addition, possibilities to make significant changes to the product, the manufacturing process, marketing etc. will have to be discovered as well to make sure not more big clients will leave Chattanooga. The case makes clear that Chattanooga offers a significant smaller assortment of ice-cream and is not participating in the trend in mixed-in ice-cream, sorbets, yoghurt ice-cream etc. In order to become competitive again, these option should be taken into consideration. Department heads proposed several ideas, which will be briefly discussed. In the case several ideas are proposed from several department heads. One proposes that we should only replace the volume which was lost from Stay & Shop leaving. This idea does not work since this will not solve any problems which in the future may arise since it does not solve the problem why Stay & Shop leaved in the first place. The second idea is to cut expenses with the same amount than the lost...

Words: 717 - Pages: 3

Chattanooga Ice Cream Case

...The Downfall of Chattanooga Ice Cream 1 The Downfall of Chattanooga Ice Cream Amber Parker Jack Welch Management Institute Prof. Ardith Bowman JWI510007 5/12/2014 The Downfall of Chattanooga Ice Cream 2 Abstract In this paper I will do an analysis on what I think cause the downfall of Chattanooga Ice Cream. I will also give and observation of the Chattanooga Ice Cream Division and how lack of respect and communication caused them to lose one of their biggest clients. I assay Charlie Moore’s leadership style. I will see how things could have been handled differently, if they would have applied teamwork and good leadership to the equation. The Downfall of Chattanooga Ice Cream 3 Introduction Chattanooga Ice Cream, Inc. was a division of Chattanooga Food Corporation, which was founded in 1936. The Ice Cream Division of Chattanooga Foods was one of the largest regional ice cream manufacturers in the United States, (Sloane, The Chattanooga Ice Cream Division, HBR, p.2). Following the loss of Stay & Shop one of their largest customer, Charlie Moore the division’s president and general manager, and his executive management had several meetings to discuss the future of the division and their product. Moore was responsible for the outcome of the company’s future, and dealing with the conflicting attitudes and opinions of the members of his team. It was his responsibility to make sure......

Words: 1280 - Pages: 6

Industry Analysis: Jeni's Ice Cream

...Nick Yacovazzi When people think of ice cream some typical memories come to mind such as warm summer days, wearing shorts, and laying out by the pool to name a few. However, for the artisan ice cream phenomenon called Jeni’s Ice Cream is not bound to these, for they have a line out the door every night even when it is below freezing outside. The rapidly expanding business has stores in over for states from the Midwest to the Southeast. The company prides itself on its diversity, organic, local atmosphere, and cultured characteristics, boasting that, “We create ice creams we fall madly in love with, that we want to bathe in, that make us see million-year-old stars. We devour it out of Mason jars, coffee mugs—whatever we can get our hands on. Handmade American ice cream = Bliss with a big B. Every single thing we put in our ice cream is legit. Generic chemist-built ice cream bases and powdered astronaut-friendly gelato mixes? No, ma’am. We build every recipe from the ground up with luscious, grass-grazed Ohio milk. With that exquisite base, we explore pure flavor in whatever direction moves us at any moment, every day, all year.” For our industry analysis, we will discuss the history of Jeni’s Ice Cream, what makes the company so unique from other competitors, a macro analysis of their stores and distribution, as well as the ice cream industry as a whole, and the future of this highly successful entrepreneurial firm. The company was founded by Jeni Bauer, a former......

Words: 1481 - Pages: 6

Ice-Fili Case Analysis

...Ice-Fili case analysis 1. Please provide an in-depth five forces analysis to illustrate the competitive environment for Russia’s ice cream industry. How is it likely to evolve? Five forces analysis: 1) The bargaining power of suppliers * As some producers such as Ice-Fili wanted to keep their product’s quality level, they imported specific raw materials, but they didn’t have a problem in finding new suppliers. * As the technology of Russia was lagged behind Western’s, Ice cream producers needed to import most of their ice cream machines. The bargaining power of suppliers for raw materials is low, while for facilities is high. 2) The bargaining power of customers * There are various ice creams in Russia, so customers have many choices and low loyalty to a certain kind of ice cream. * Ice cream is really appreciated in Russia, customers eat it even in Winter. The bargaining power of customers is moderate. 3) Threat of potential entrants * Barriers to entry are low, profit can be easily made (as ingredient’s cost can be moderate), facilities can be use for other items, and economies of scale can be made (as the unit cost decreases when the total production rises). * Moreover, a new producer can easily find a distribution channel, because multiple companies are willing to sell ice cream, it isn’t a monopolistic market. Threat of potential entrants is high. 4) Threat of potential substitutes * In Russia, Ice Cream is......

Words: 1224 - Pages: 5

Chattanooga Case Analysis

...Chattanooga Ice Cream Inc. (CIC) is the smallest of the three divisions of the Chattanooga Food Corporation. The Ice Cream Division has experienced declining sales and profitability for four consecutive years and in 1996 lost their third largest customer. The CIC leadership team led by Charles Moore needs to offset the losses and turn the division around to profitability however the dysfunctional management team could not agree on a plan. This paper will examine the dysfunctions of the management team and how Charles Moore’s Leadership contributed to the dysfunctions. The paper will recommend solutions that Charles and the management team could perform to resolve their conflicts build trust and define short term as well as long term goals that will build a strong team and return the company to profitability. Chattanooga Ice Cream Inc. (CIC) is a producer of mid-priced basic ice cream products (5 main flavors) and a completely owned subsidiary of Chattanooga Food Corporation. The CIC division president and general manager is Charlie Moore and has held this position since his promotion in 1993, see Figure 1 for the organizational chart. CIC is one of the largest regional manufacturers of ice cream with most of their sales to supermarkets and food chains. The Chattanooga Food Corporation (CFC) is a family-controlled enterprise that was founded in 1936 by Charlie Moore’s grandfather. CFC consists of three divisions of which the Ice Cream Division is the smallest of the......

Words: 691 - Pages: 3

Chattanooga Ice Cream

...Executive Summary The following case study analysis examines the Chattanooga Ice Cream division’s recent failures in light of Stay & Shop’s recent decision to replace CIC with Sealtest in all of their Southeast Stores. It will shed a light on the dysfunctions and shortcomings of the team and their leader. A comprehensive analysis will follow and break down where CIC has failed both within the company and in the marketplace. After an examination and analysis is complete, I will offer a series of recommendations that must be made in order to bring CIC back to profitability and relevance. Introduction Chattanooga Ice Cream is in trouble. They have suffered from a lack of leadership, poor management, lack of marketplace knowledge and a dysfunctional team. Due to these reasons, they have found themselves in a position where their third-largest customer, Stay & Shop, has decided to replace them with the Sealtest line in all of their southeast region supermarkets within the next 90 days. This decision has caused the company, and their leader, Charlie Moore, to go into panic mode in an attempt to keep the business afloat, while also increasing revenue and expanding the product line while facing external stressors that include the competition introducing premium and “mix-in” flavors and the sagging consumption of ice cream. The Issues and Problems After a lengthy review of the case study, I have come to recognize three distinct problems that CIC faces. They have an......

Words: 2373 - Pages: 10

Chattanooga Case Analysis

...Chattanooga Case Analysis Jack Welch Management Institute JWI 510 25 July 2015 I. Abstract. In this paper we will explore the Chattanooga Ice Cream Division (CICC) case study (Sloan, HBR, 2003). We will review the significant changes that were taking place internally at the CICC and externally within their market. We will explore these internal and external variants that include: changes in key leadership positions on the CICC staff, internal alliances, customer demand for product diversification and competitor responsiveness to customer demands. All of these factors had a direct impact on CICCs bottom line and resulted in loss of market share. II. Introduction The CICC, a wholly owned subsidiary of the Chattanooga Food Corporation (CFC), was trending downward from 1991 thru 1996 and reported five consecutive years of decline. The bad news continued to grow; in 1996 the division president and general manager Charlie Moore learned that Stay & Shop a 6.5M account and their third largest customer was dropping CICC for the Sealtest line of ice cream products. Faced with losing more market share and a steady downward trend; immediate and major action had to be taken in order to turn the situation around. Charlie was given 120 days to accomplish the task of returning the CICC to the profitable division it once was. The CICC management team had varying degrees of experience in the market and all had their own opinions on the root causes that led to the loss...

Words: 2289 - Pages: 10

Chattanooga Case Analysis Assigment 2

... CHATTANOOGA CASE ANALYSIS ASSIGNMENT 2 Chattanooga Case Analysis Assignment 1 Tomas Thomson Jack Welch Management Institute Dr. Earl Richardson JWI 510 November 14, 2015 Abstract The goal of this paper is to analyze the Chattanooga Ice Cream Case. The Chattanooga Ice Cream case is a case study where senior officers of a food company have opposing views for turning a declining business around during a crisis. The general manager, Charles Moore is faced with several challenges. He has a consensus-oriented style that asks for his team’s opinion before making a decision. His style might not be the best for this situation. He is faced with choosing several competing ideas, managing conflict within his team and a quickly approaching deadline. Keywords: Conflict, Peer Relationships, Conflict Resolution Style, Group dynamics, Interdepartmental Relations, Management communication, Candor, Teams CHATTANOOGA CASE ANALYSIS ASSIGNMENT 2 Charles Moore’s conflict resolution style, indecisiveness, and management of group dynamics drove his business unit to near failure. By modifying his style, Charles Moore can turn his team and company around from near failure to a profitable division. Case Analysis: Introduction – Background on Chattanooga Chattanooga Ice Cream, Inc. was founded in 1936 as a subsidiary of Chattanooga Food Corporation. The Ice Cream Division was one of the largest regional ice cream manufacturers in the United......

Words: 1675 - Pages: 7

Chattanooga Case Analysis

...Chattanooga Case Analysis Dionne Durst Jack Welch Management Institute Dr. Catherine Lada JWMI 510 May 12, 2016 Chattanooga Case Analysis In principle, business leadership has evolved fast especially in the 21st Century. Consequently, individuals are opening up to new ideas and dynamic styles of doing things, which means that competition has remained all-time high in many industries. Therefore, leaders in various organizations have to be vigilant by creating winning teams in their firms that will achieve business goals. Essentially, this paper is going to utilize the issue of leadership experienced by Chattanooga Ice Cream, Inc. when a major client decided to replace them with a competitor in 1996. It will analyze how management went about discussing solutions, starting with the team challenges and dysfunctions. Also, how team members could boost their perspectives about others. Finally, it will make some specific recommendations about how the team leader could improve effectiveness. In essence, Charlie Moore’s democratic style of leadership was failing and making the team dysfunctional while his team members were not excellent team players. Fundamentally, Moore’s team appeared to be moving in circles when deliberating on how to respond to Stay & Shop's move to drop Chattanooga as its supplier. In this regard, the details of the meeting provided point to a team that could not get things done which is a sign of a dysfunctional group. According to Swyers......

Words: 2033 - Pages: 9