Chipotle Mexican Grill 2012: Can It Hit a Second Home Run?

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Chipotle Mexican Grill case
We'll be dedicating at least an hour to the Chipotle Mexican Grill case in class on Monday. It's a short case; only 12 pages but it's a great opportunity to use some of the frameworks we've talked about the last few weeks. Using those frameworks will help you understand their simplicity and power as analytical tools. And there are numbers for your finance brains to work with! (It's case 10 in your textbook.)
In the course of our discussion, we'll cover these questions. I expect that any of you will be able to answer any of these questions if asked at the beginning of class. We can't have a good case discussion unless you've read and analyzed the case.
1. Does Chipotle Mexican Grill have any core competencies and, if so, what are they?
2. What does a SWOT analysis reveal about the attractiveness of Chipotle Mexican Grill’s situation and future prospects?
3. What are the primary and secondary components of Chipotle’s value chain?
4. What chief difference(s) do you see between Chipotle’s strategy and the strategy being employed at Moe’s Southwest Grill?
5. Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Chipotle Mexican Grill is employing?
6. What does an analysis of the data in case Exhibit 1 reveal about Chipotle’s financial and operating performance?
7. Which rival—Chipotle Mexican Grill or Moe’s Southwest Grill or Qdoba Mexican Grill—seems to have the strongest set of resource strengths and competitive capabilities and is most likely to achieve the best financial performance?
8. Does Chipotle have a good enough strategy and adequate resource strengths and competitive capabilities to compete effectively against Taco…...

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