Coca Cola Essay

In: Other Topics

Submitted By anoulack
Words 747
Pages 3
Topic: Analysis international strategy of the Coca Cola enterprise in terms of supply chain

Introduction

Pharmacist John Pemberton founded the CCE (Coca-Cola Company) in 1886. The CCE formula and brand was purchased in 1889 through Asa Griggs Candler, He was an American business who established the CCE. Subsequently, The Coca-Cola Company is one of a biggest enterprise, and a largest beverage organization in the U.S that people across a global is lots of consumed and recognized. Also, the company has organized structure of itself in terms of reflecting on the particular requirement of local market sensitively. (Coca Cola company Case study). CCE currently provides over 650 brands to customers more than 200 countries, and CCE have the headquarter in Atlanta, Georgia. (Academia).
- The global and local strategy of Coca Cola

Once again, the Coca Cola enterprise is largest beverage company of the world. It has been recognized the most valuable branch of the world. It has promoted many kind of soft drink of the top worlds brand such as Coca Cola, diet coke, sprite, and Fanta. (Studymode.com).
The Coca Cola Company has been successful by think over five main point factors:

1. “A unique and recognized brand” Coca Cola is the most popular among trademarks across the globe.

2. “Quality” Consistently they have offered high quality of product for consumer.

3. “Marketing” carried on a good idea, inventive and innovative into marketing platform across a globe.

4. “Global availability “ Coca cola product was bottled and spread around the world more than one decade ago.

5. “Ongoing innovation “Constantly offering purchasers with new product for instance, diet coke (1982), Coca cola Vanilla (2002).

The illustration below shows around the world of distribution of sale of products by number percent in 2003.

Even though Coca-Cola is the worldwide…...

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