Coca Cola in India

In: Business and Management

Submitted By francois67
Words 294
Pages 2
Coca-Cola in India

1. We can count many aspects of U.S. culture and Indian culture which can cause difficulties in Coca- Cola India.

The first big problem is the problem of communication between India and the United States , the language . They have difficulty understanding some points, which distorts communication. The United States and India have different expressions which causes misunderstandings of language.
Another problem concerns the laws of the United States and India. Both countries do not have exactly the same laws in this area , which can cause disputes and difficulties .
Values, philosophy, way of working, way of thinking, doing business are not at all the same in both countries .

2. Coca-Cola can say that they undertake to check their water they use to make the Coca immediately. They undertake to ensure that there are no pesticides and the water is safe.
Coca has established a system of rainwater, there will be no more problems with pesticides because it will only rain water.
All other companies could undergo the same checks.

3. Coca-Cola should change its advertising in India and adapt to local tastes. Culture and Indian flavors are different, Coca-Cola has to make changes at this level.
Pepsi, Coca direct competitor to successfully entered the local market by adapting and practicing a lot of action of social responsibility (construction of wells to reduce water wastage ...). Coca should also do.

4. Big companies like coca-cola or pepsi should engage in more countries and help people with local problems.
These are large companies, they must show the right way, they have a certain image to be observed.
Coca-Cola, for example, should use its image and its reputation for helping people and not necessarily be looking for…...

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