Coca Cola Leadership

In: Business and Management

Submitted By phamsurfo
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Strategic Leadership at Coca-Cola: the real thing.

Leadership styles: managerial, visionary, strategic.
Managerial leaders: • Risk averse • Reactive • Goals are based on past and on necessities, as opposed to goals arising from desires and dreams • Relate to people, according to their roles in decision making process • Are conservators and regulators • Involve themselves in day-to-day activities • Are comfortable in functional area of responsibility • Exhibit linear thinking and are deterministic • Choices are determined by internal and external environments
Visionary leaders: • Proactive • Shape ideas • Change the way people think about what is desirable, possible • Risk taking • Bring fresh approaches • Concern themselves with ideas • Relate to people in intuitive and empathetic ways • Feel separate from the environment • Working in, but not belonging to organizations • Ensuring the future of the organization through the development of people • Engage in multifunctional and integrative tasks • Utilize (используют) non-linear thinking • Believe in strategic choice • Choices make a difference to their organizations, through the organizations, to their environment
Strategic leaders • Are a combination of managerial and visionary leaders • Oversee day-to-day and long-term responsibilities • Apply linear and non-linear thinking • Emphasize(подчеркивать) ethical behavior and value-based decisions • Strategic leadership – the ability to influence those with whom you work to voluntarily make decisions on day-to-day basis and enhance the long term viability(жизнеспособность) and short-term financial stability.

Robert Goizueta as CEO of Coca-Cola
In 1981 Robert Goizueta became a chairman and CEO
Keough – Chief operating…...

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