Communication Strategi for Kulturhostorisk Museum

In: Other Topics

Submitted By maritkeik
Words 4325
Pages 18
Tema 14 Individuell oppgave

Bergen Museum, De kulturhistoriske samlinger

Av Ine Martine Lorentzen

Denne oppgaven gikk ut lage en kampanje for å øke antall besøkende til ”De kulturhistoriske samlinger” på Bergen museum. Jeg har laget en mobilapplikasjon og en annonse.
Hovedmålgruppen er barnefamilier i Bergen, hvor barna er i alderen 8-15 år. Barnefamilier er ofte på utkik etter nye opplevelser og ønsker å gjøre ting sammen som en familie. Et museum kan være appellerende til både voksne og barn om man benytter riktig markedsføring.
Kampanje/konseptet jeg har kommet opp med heter ”Ukjent mann trenger navn”. Ideen springer ut i fra at den mannlige mumien på museet ikke har en identitet. Kampanjen oppfordrer kunden til å komme opp med et forslag til navn til mumien, samt besøke museet.
Jeg påvirker målgruppen med ”Ukjent mann trenger navn”-dagen hvor man vil få vite hva mumienavnet blir, samt andre spennende aktiviteter og konkurranser. Samtidig bruker jeg kontrasten ”tegneseriemumie” – men på museet får du oppleve ekte mumier. Dette tror jeg er nysgjerrighetsvekkende for barn, da de mess sann synlig ikke har sett en mumie før.
Jeg ønsker å få frem at man må komme til museet for å oppleve hva det har å by på, samt se ekte mumier. Jeg tror mumiene er det som appellerer til målgruppen i høyest grad. Samtidig kan det å fokusere og profilere på en spesifikk del av museet øke antall besøkende, som vil ha et ønske om å se hele museet når de er der. Jeg vil at forbrukeren skal føle seg involvert og at de får være med å bidra.


1.0 Oppgavebeskrivelse……………………………………………………………………………4

2.0 Situasjonsbeskrivelse……………………………………..………….………………….…….4 3.1 SWOT-analyse………………………………………….………………………………….5 3.2 Merkevarepersonlighet……………………………………………………………………6…...

Similar Documents


...Museum: The McNeil Museum of Art (MMA) is a not-for-profit museum founded in the city of Universal, in the western United States. Originally chartered in 1925, under the founding name Fannel County Museum of Fine Arts, the museum went through a name change in 2000 to reflect the museum’s main benefactor, Jonathon A. McNeil. Before the museum went through a name change, however, in 1997 MMA benefited from a $28 million dollar bond election. This election allowed MMA to expand their facilities in a newer building located in the central business district of Universal City. The newer location was made available to MMA through Jonathon A. McNeil. 

Upon Jonathon A. McNeil’s death in 2000, the museum received a $25 million gift from his will so long as the museum’s charter and name was revised. The updated charter stated that the MMA’s purpose was, “to provide an inviting setting for the appreciation of art in its historical and cultural contexts for the benefit of this and successive generations of Fannel County citizens and visitors (pg. 579, Kerin).” Visitors can visit the MMA seven days a week, with extended hours on Thursday nights and shorten hours on Sundays. While the permanent collection is free of charge to the public, visitors can pay a fee of $5.00-$7.50 to see the MMA special exhibits. The MMA has over 1500 works of art that are rotated in-and-out of exhibits throughout the year, occasionally loaning the works of art to other museums. Within the MMA......

Words: 338 - Pages: 2


...Museum is a place where rare things of past and present are kept. Those who want to have look into past visit museum. Last Friday my friends and I decided to visit a museum because the museum is a place where you can see a collection of rare things and things of historical interest. It is a store house of all wonderful and valuable things. All the things of the past and the present e can see at one place. There is a big museum in Lahore. It is situated near the Town Hall. In front of it runs the Mall Road and opposite to it stands and University Hall with its lofty clock tower. The museum is in a big building which consists of many big halls. It is managed by all officer. We bought tickets to enter the museum. To visit the museum is an education in itself and for this reason it is visited by hundreds of people every day. Travelers from foreign countries also make it a point to visit it because it enables them to peek into the arts and crafts of Pakistan. Women and children also go to the museum in large numbers every day but may be they go to kill their time. Despite it everybody learns something form the museum. When we entered the first hall we found many pictures hung on its walls. These pictures were of old kings saints and statesmen. Some of these were drawn purely from the imagination. All of them however provided a feast of colors for the eye. If we were to take a student of painting with us he would tell us many interesting things about these pictures and paintings...

Words: 619 - Pages: 3


...Dianne Ventura Professor Dunn Hum: 1025 John and Mable Ringling Museum As we drove up to the entrance of the John and Mable Ringling Museum, I was taken back for a moment. How could I have lived here in Tampa for seventeen years and never visit this place? I walked in and saw the grounds; this place was huge, well kept and full of history. My first stop was a stroll through Marble rose garden, it was beautiful , over one thousand-two hundred roses are planted in the garden the beautiful marble sculptures was placed in the right order, not overpowering the garden but just enough to accent the landscape. The stroll quiet relaxing, the cool air flowing through the trees, the sweet smell of morning dew on rose petal was the perfect way to begin the day. As my stroll ended I was told that the large tree surrounding the ground was much smaller, giving Mable a clear view of her garden from every room in her mansion. My next stop was the Museum of Art, what a beautiful exhibit. This was actually my favorite place in the entire museum. The first thing that captured my eye, was the twenty feet DAVID towing over the garden. Even though it was not the original, it was radiant. His poise and grace just over took the outdoor quarter. Viewing a sculpture in a text book and actually touching and seeing it in person is amazing. Remembering what I was taught in class; I started reviewing him carefully. Searching for all the characteristics was amazing. I was enjoying this......

Words: 4266 - Pages: 18

Analisa Strategi Dan Pertahanan

... rd & 24 th November 2010 PEPERANGAN NABI MUHAMMAD S.A.W. : ANALISA STRATEGI PEPERANGAN DAN PERTAHANAN Ahmad Azan Ridzuan¹, Mohd Juraimy Hj Kadir¹, Hasan Al-Banna Mohamed¹, Aman Daima Md Zain² ¹ Fakulti Pengajian dan Pengurusan Pertahanan Universiti Pertahanan Nasional Malaysia (UPNM) Kem Sungai Besi, 57000 Kuala Lumpur. MALAYSIA / / ² Fakulti Pengajian Komtemporari Islam, Universiti Sultan Zainal Abidin (UNISZA) Gong Badak, 21300 Kuala Terengganu, Terengganu. MALAYSIA Abstrak Kajian ini bertujuan menganalisis strategi peperangan dan pertahanan dalam beberapa siri peperangan utama yang dipimpin dan dirancang sendiri oleh Nabi Muhammad S.A.W. dalam menegakkan keadilan dan hak asasi kemanusiaan serta menyebarkan syiar Islam. Perancangan Baginda S.A.W. yang teliti dan teratur telah menghasilkan satu jentera perang walaupun kecil tetapi seimbang dan berupaya menghadapi musuh. Strategi berkesan yang digunakan telah memerangkap pihak musuh dalam keadaan yang tidak dijangkakan. Setiap perancangan dan pelancaran operasi ketenteraan telah dipimpin oleh Baginda S.A.W. sendiri. Di bawah kepimpinan Baginda S.A.W., tentera-tentera Islam telah dididik dan dilatih dengan peraturan moral, keimanan yang teguh bagi menghidupkan keyakinan dalam hati serta mempersiapkan aspek psikologi dan jasmani. Hasil strategi peperangan dan pertahanan yang berlandaskan kepada AlQuran dan kepimpinan Nabi......

Words: 7210 - Pages: 29


...Part 1: Health Care Hall of Fame Museum Proposal |Description |Analysis (How does the development affect the current U.S. health care system?) | |1. 1900s, Surgery is now common |In the 1900s, surgery became more common. The most common surgeries |To prevent more mistakes being make during surgery, medical teams works together | | |performed were removing tumors, infected tonsils, appendectomies, and |to strategize ways to ensure safety during and after surgeries. With years of | | |gynecological operations. There was still the concern from the patients |strategizing, and thinking of different methods to ensure the safety of the | | |receiving surgery, due to the fact that this was still a newer service |patients before and after surgeries, the health care team have come up with | | |available for people who need the procedure. There was the fear of |different methods and techniques they use to make sure all equipment is accounted | | |equipment being left inside the patient, and even death. There was once |for. To make patients feel more comfortable, more medical employees became | | |goal for the doctors and surgeons, to have a three way relationship with ......

Words: 1481 - Pages: 6

Museum Review

...Museum Review for Buffalo Soldier Museum Yan Wu Museum Review for Buffalo Soldier Museum The Buffalo Soldier Museum is the only museum in the U.S. dedicated primarily to preserving the legacy and honor of the African-American soldier. It houses the largest repository of African-American military history in the world. In fall 2012, the museum moved into its new 23,000-square-foot home at the Houston Light Guard Armory in Midtown. The historic armory space is seven-times the museum’s previous space, giving the national museum significantly more room for reenactments, exhibits and lectures. The process of relocating the museum took nearly a decade to realize. The 10th cavalry, an all African-American Army unit, was nicknamed Buffalo Soldiers by Cheyenne warriors in 1867 out of respect for their fierce fighting ability. Over time, the term Buffalo Soldier was applied to all African-American soldiers. The museum aims to articulate, collect, display and preserve historical artifacts, documents, videos, prints and other historical memorabilia which detail the history of the brave men and women who overcame extreme adversity while fighting the great American wars. Original uniforms from the Indian Wars and a musket from 1775 are among the items on display. Visitors will see artifacts stretching from the Revolutionary War through both world wars to present day conflicts. Matthews, a Vietnam veteran and military historian, founded the Buffalo Soldier National Museum...

Words: 993 - Pages: 4


...Discussion – Museum Acquisition and Art Theft Part 1: Museum Acquisitions around the United States are very much similar if not the same. Museums make their unique contribution to the public by collecting, preserving and interpreting the things of this world. Per the American Alliance of Museums, “Museums in the United States are grounded in the tradition of public service. They are organized as public trusts, holding their collections and information as a benefit for those they were established to serve. Members of their governing authority, employees and volunteers are committed to the interests of these beneficiaries. The law provides the basic framework for museum operations. As nonprofit institutions, museums comply with applicable local, state, and federal laws and international conventions, as well as with the specific legal standards governing trust responsibilities. This Code of Ethics for Museums takes that compliance as given. But legal standards are a minimum. Museums and those responsible for them must do more than avoid legal liability, they must take affirmative steps to maintain their integrity so as to warrant public confidence. They must act not only legally but also ethically. This Code of Ethics for Museums, therefore, outlines ethical standards that frequently exceed legal minimums.” What is the procedure(s) for the acquisition of artifacts by and for museums today? Just to compare two of many The Museum of Fine Arts Boston and The Metropolitan Museum......

Words: 805 - Pages: 4


...MUSEUMS: THEIR ROLES AND IMPORTANCE In this section of our presentation we will discuss the roles and importance of museums in relation to art and the society in general. Museums were an early form of public education intended to enlighten the general population. The creation of the Public Museum was an expression of the 18th century enlightenment which generated enthusiasm for equality of opportunity in learning. According to the declaration made in the Copenhagen 10th General Assembly of the International Council of Museums held in 1974, a museum is defined as “a non - profit making permanent institution, in the service of the society and its development and open to the public, which acquires, conserves, communicates and exhibits, researches for the purpose of study, education and enjoyment, material evidence of men and his environment". Generally speaking, museums collect objects of significance that comply with their mission statement for conservation and display. Many assert that the primary function of art museums ought to be research and scholarship, staunch in their pursuit of objectivity, while others insist that it is about pluralism, the fortification of diversity in a pleased and intrigued public. Art Museums, not only because of the scientific and humanistic disciplines practiced in them, such as conservation, art history, archaeology etc., are seen as preservers of the community’s official cultural memory. Consequently, it can be argued that museums should be......

Words: 2473 - Pages: 10


...University of Phoenix Material Health Care Museum As you learn about health care delivery in the United States, it is important to understand its history to develop a working knowledge as you progress through the course. You are the curator of the first Health Care Hall of Fame Museum that pays tribute to the five most significant developments in the evolution of health care in the United States. Prepare a proposal of the five main developments you would include. Be specific and draw from your readings or other research to demonstrate your understanding of newfound concepts, theories, and vocabulary. Include evidence-based information and your personal analysis describing why these exhibits should be included and how they shaped the current health care system in the United States. Descriptions and analysis must use complete sentences. Format your proposal consistent with APA guidelines. Part 1: Health Care Hall of Fame Museum Proposal |Development |Description |Analysis (How does the development affect the current U.S. health care system?) | | | | | |1. EHR |Electronic Health Records are digital health records that replaced the |Electronic......

Words: 1039 - Pages: 5

6 Strategi Analisis

...Ada 6 analisis strategi perusahaan/organisasi di dalam usaha mencapai goal-nya masing-masing. Berikut penjelasan mengenai strategi perusahaan tersebut. 1. Analisis SWOT Analisis SWOT adalah suatu bentuk analisis di dalam manajemen perusahaan atau di dalam organisasi yang secara sistematis dapat membantu dalam usaha penyusunan suatu rencana yang matang untuk mencapai tujuan, baik itu tujuan jangka pendek maupun tujuan jangkan panjang. Analisis SWOT merupakan sebuah analisa yang ditujukan untuk menggambarkan situasi perusahaan yang sedang dihadapi. • Strength (S) yaitu analisis kekuatan, situasi dan kondisi yang merupakan kekuatan dari suatu organisasi atau perusahaan pada saat ini.  Yang perlu di lakukan di dalam analisis ini adalah setiap perusahaan atau organisasi perlu menilai kekuatan-kekuatan dan kelemahan di bandingkan dengan para pesaingnya. Misalnya jika kekuatan perusahaan tersebut unggul di dalam teknologinya, maka keunggulan itu dapat dimanfaatkan untuk mengisi segmen pasar yang membutuhkan tingkat teknologi dan juga kualitas yang lebih maju. • Weaknesses (W) yaitu analisis kelemahan, situasi dan kondisi yang merupakan kelemahan dari suatu organisasi atau perusahaan pada saat ini. Merupakan cara menganalisis kelemahan di dalam sebuah perusahaan ataupun organisasi yang menjadi kendala yang serius dalam kemajuan suatu perusahaan atau organisasi. • Opportunity (O) yaitu analisis peluang, situasi dan kondisi yang merupakan......

Words: 2622 - Pages: 11

The British Museum a museum that would be mentioned -The British Museum, which was built in 1753, is the first national public museum in the world. Thus, it can be seen that the British Museum is one represent of the UK culture in people’s subconscious. However, there is an another opinion shown that the British Museum can represent most of countries’ culture well expect the British. Because this museum collected massively rare treasures from all over the world that even the native country cannot remember. Usually, when people talk about Egyptian culture or Chinese culture, they would mention the British Museum either. Meanwhile, at the beginning of the twenty-first century, this museum decided a new building project that made its attitude clearly – to set a world conservation and exhibitions center (British Museum, 2003). It is shown that the British Museum is not only a national museum, but also a universal museum that they want to be. Depending on above discussion, this essay will explain the purpose of the British Museum, one part of the British culture – multiculturalism, and evaluate how the British Museum can represent this characteristic of the British Culture. The British Museum The British Museum, which is located in the capital of UK – London, is opened to all “studious and curious persons” (British Museum, 2003). “The museum was founded in 1753 and celebrated its 250th birthday recently. It was the first publicly owned museum......

Words: 2157 - Pages: 9

Bisnis Internasional Aliansi Strategis Griffin

...STRATEGI ALIANSI: FAKTOR-FAKTOR YANG MEMPENGARUHI KESUKSESANNYA SERTA IMPLIKASINYA PADA KEUNGGULAN BERSAING (Studi Pada PT. Kahar Duta Sarana Semarang) TESIS Disusun Oleh: Johannes Handoko NIM C4A006301 PROGRAM STUDI MAGISTER MANAJEMEN PROGRAM PASCA SARJANA UNIVERSITAS DIPONEGORO SEMARANG 2008 i Sertifikasi Saya, Johannes Handoko, yang bertanda tangan dibawah ini menyatakan bahwa tesis yang saya ajukan ini adalah hasil karya saya sendiri yang belum pernah disampaikan untuk mendapatkan gelar pada program Magister Manajemen ini ataupun pada program lainnya. Karya ini adalah milik saya, karena itu pertanggungjawabannya sepenuhnya berada di pundak saya Johannes Handoko 09 Agustus 2008 ii PERSETUJUAN PENGESAHAN TESIS Yang bertanda tangan dibawah ini menyatakan bahwa tesis berjudul: STRATEGI ALIANSI: FAKTOR-FAKTOR YANG MEMPENGARUHI KESUKSESANNYA SERTA IMPLIKASINYA PADA KEUNGGULAN BERSAING (Studi Pada PT. Kahar Duta Sarana Semarang) yang disusun oleh Johannes Handoko, NIM C4A006301 telah disetujui dan dipertahankan di depan Dewan Penguji pada tanggal 09 Agustus 2008 Pembimbing Pertama Pembimbing Kedua Prof. Dr. H Suyudi Mangunwihardjo Drs. Sugiono, MSIE Semarang, 09 Agustus 2008 Universitas Diponegoro Program Pasca Sarjana Program Studi Magister Manajemen Ketua Program Prof. Dr. Augusty Tae Ferdinand, MBA iii ABSTRAKSI Penelitian ini ditujukan untuk menguji pengaruh atribut aliansi, resolusi konflik, perilaku komunikasi, kepercayaan, komitmen, dan lingkungan......

Words: 16821 - Pages: 68

Museum say that, in the mind of the public, the MMA has no image. There is nothing about this [building] that says, “I’m a museum,” or “Come in.” There are a lot of people that are not interested in high culture and think this is a drive-in bank or an office building. Most art museums in America have a problem with image. One of the things that makes me mad is that people think there is something wrong with the museum. The MMA is one of the most public in the country, and more heavily dependent on the mem- bership contribution than any other [museum]. Like most, it is underendowed and underfunded from reliable public funds. In fact, the American Association of Museums reports that only about 60 percent of America’s 2000-plus art museums have enough income from their endowment to cover their operating costs. Nevertheless, this institu- tion has chosen to be public, with free access, and this is very noble. It is wonderful that the museum has decided not to belong to an agglomeration of very rich people. This museum has more character than it thinks it has. It has the best balanced collection between Western and non-Western art of any museum in the country. We have not chosen to sell or promote the unique aspects of this collection or the museum’s emphasis on historical context.What we have are the makings of an institu- tion that is very different from other museums, and we ought to be able to make that into an advantage rather than apologize for it....

Words: 273 - Pages: 2

Kritisi Jurnal Manajemen Strategi

...dideteksi bahwa kepentingan relatif lebih besar ditempatkan pada fleksibilitas dan kepentingan relatif kecil untuk efisiensi logistik kedua berhubungan dengan yang lebih baik kinerja, komersial dan keuangan. Pada awalnya, hasilnya mungkin menunjukkan bahwa perusahaan dengan fungsi pembelian yang fokus pada fleksibilitas daripada tujuan berperforma akan lebih baik. Demikian pula,perusahaan yang mengabdikan pentingnya dengan efisiensi logistik daripada tujuan lain tampaknya manfaat. Namun, hasil ini harus ditafsirkan lebih dalam analisis yang dirancang untuk mengidentifikasi strategis dikaitkan dengan kinerja yang lebih baik. Analisis menunjukkan bahwa menugaskan kepentingan relatif lebih besar untuk fleksibilitas dan kepentingan relatif lebih rendah untuk pengurangan biaya, baik dari segi tingkat stok dan harga pembelian, menyebabkan kinerja komersial dan finansial yang lebih baik. Dengan identifikasi profil strategis yang dominan menyimpulkan bahwa optimalmalisasi dalam fungsi pembelian merupakan salah satu yang mengutamakan kualitas, kehandalan, dan fleksibilitas dibandingkan dengan biaya pengurangan. Ada beberapa hal yang harus diperhatikan dalam menganalisis fleksibilitas rantai supplay yakni Pertama, dari sudut pandang proses, seluruh proses melalui rantai pasokan, manufaktur, logistik dan sistem informasi harus sesuai dengan fleksibilitas tertentu. 1. Manufaktur fleksibilitas sistem.sistem manufaktur fleksibel didefinisikan sebagai respon terhadap perubahan dalam......

Words: 1311 - Pages: 6


...Sharjah Museum | May 18 2011 | Shahab Bazargani, 28733 | [Astrolabe] | Shahab Bazargani ID: 28733 Arabic 101 Section 7 Sharjah Museum The Sharjah Museum of Islamic Civilization is a museum in Sharjah, United Arab Emirates. The museum, established in 2008, cover up Islamic civilization for over 5,000 objects from the Islamic world. Items include carvings, calligraphy, ceramics, glass, coins, manuscripts, metalwork, and scientific devices. This Museum is very able to be seen because of its large size and golden dome. It was originally a traditional souq and it is situated in the historical centre of Sharjah on the Majarrah Waterfront. One section of the museum which is donated to the Islamic architecture, there was a well done replica of the Hagia Sophia. The Sultan of the Ottoman Empire, On 29 May 1453, Mehmet II, conquered Constantinople after a 54 day siege. He directly went to the ancient Byzantine cathedral of Hagia Sophia. When he saw a gentleman slashing the stones of the church and uttering that this was a temple for infidels, Mehmet II ordered the looting to be stopped and the church to be converted into a mosque. In addition, in another segment of the museum we were shown some scientific instruments. Astrolabe was one of them. In the Islamic world, astrolabes were used to find the times of sunrise and the rising of fixed stars, to help schedule morning prayers (salat). In the 10th century, al-Sufi first described over 1,000 different uses of an......

Words: 276 - Pages: 2