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Consumer Behaviour Report on Buying Behaviour of Consumers for Telecom Service Provider

In: Business and Management

Submitted By ssaraswat18
Words 1255
Pages 6
INDEX
Executive summary
Introduction: Indian Telecom sector-At a glance
Evolution of the Indian telecom industry
Cellular Circles
Major Players in Indian Telecom Market National Telecom Policy-2012 Scope of the Project RESEARCH DESIGN Objectives
Sample Profile
Sources of Data

EXECUTIVE SUMMARY
The concept of “buying behavior” is of prime importance in marketing and has evolved over the years. It is important to understand consumer buying behavior as it plays a vital role in creating an impact on purchase of products. The human wants are unlimited and always expect more and more. Mobile connections are no exception to this behavior.
The title of our study is “Purchase Drivers for Cellular Connections”, and it is the buying behavior of the consumers that determines a factor’s possibility to be a purchase driver. In this research study our findings gave us a thorough insight of the factors that affect the consumer buying decision towards cellular connections. Factors such as better connectivity, attractive tariff and low entry cost play an important role in influencing a customer for choosing a network

INTRODUCTION
INDIAN TELECOM SCENARIO - AT A GLANCE
The telecommunication services have been recognized as an important tool for socio economic development of a nation. It is one of the prime support services needed for rapid growt and modernization of various sectors of the economy.

India with a user base of 919.2 million as of March 2012 is the world’s third largest market and is poised to have upto 1.2 billion users in 2016. The market is dominated by GSM service Connections with an 87.9% (2011) share. The current urban teledensity is 162.82 and rural is 38.33. Teledensity is the number of mobile connections per 100 people in a country

Evolution of the Indian Telecom Industry Year | History of Indian Telecom…...

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