Coraline, Reald and the Reemergence of 3-D: Technological Obsession and a Reassurance of Identity

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Coraline, RealD and the Reemergence of 3-D: Technological Obsession and a Reassurance of Identity

Throughout history the cinema has attempted to employ new and captivating technologies to curb the success of varying competing mediums. At this present moment in new media history we find ourselves amongst a reemergence of 3-D technology in commercial cinema. It is possible that since we are seeing a rise in popularity of on-demand services and streaming forms of media entertainment available to consumers, that Hollywood is once again employing unique technical gimmicks to increase theater attendance. Yet, with such 3-D breakthroughs as Henry Selick’s Coraline (2009), it seems that certain artists in Hollywood have instead begun to embrace 3-D beyond just a technical gimmick and harness its true cinematic potential. If one thing is for sure, the 3-D technology used today compared that of the 1950s is vastly different in terms of its technological development; thanks innovative 3-D projection company RealD. It is the goal of this essay to examine how RealD’s 3-D projection technology helps create a particular meaning within Coraline that standard 2-D technology does not. By carefully crafting its use of 3-D, Coraline uses one technology to critique the use of…...

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