Corp Strategy

In: Business and Management

Submitted By linnrii
Words 5134
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TAVAZO CO.

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910M93

Majid Eghbali-Zarch wrote this case under the supervision of Professor Paul W. Beamish solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2010, Richard Ivey School of Business Foundation Version: 2011-09-21

In June 2010, Naser Tavazo, one of the three owner/manager brothers of both Tavazo Iran Co. and Tavazo Canada Co., was considering the company’s future expansion opportunities, including further international market entry. Candidate cities of interest were Los Angeles, Dubai, and other cities with large Iranian diasporas. Another question included where to focus on the value chain. Should the family business use its limited resources to expand its retailer business into more international markets, or to expand its current retailer/wholesale activities within Canada and Iran?
BACKGROUND

Tavazo was a family business operated by three brothers: Naser, Khosro and Parviz. The business was originally started by their grandfather. He had started his career as a gardener in Eastern Azerbaijan province in Iran in 1929 when he was 18 years old. Later, he moved to Tabriz, the capital city of the province, and dried his…...

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