Corporate Responsibility and Marketing Strategies

In: Business and Management

Submitted By Monnieb714
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BUS 508:Contemporary Business

Corporate Responsibility and Marketing Strategies

Dr. Hammad Elbedour

Monique A. Newell

1/20/2014

[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.]

Apple Corporation is a computer company that sells consumer electronics and computer hardware/software. It was started by three men; Steve Jobs, Steve Wozniak and Ronald Wayne in Cupertino,CA. They wanted to make and sell personal computers. Later, Ronald Wayne sold his Share to Steve Jobs and Steve Wozniak. Back then, it was a very risky investment and too much of a risk for Ronald Wayne. Now, Apple is one of the biggest computer companies in the world. Today they are said to be worth around $705 Billion (Finger, 2013). It has very loyal customers that trust and buy only Apple products. This is because it is a company/product well known for its quality electronics. Despite its rather high prices, people will wait in line and pre-order Apples’ “Next big thing”. This company is well respected and well known. It must adhere to ethical business practices by being a socially responsible business.
This paper will examine Apples’ current position as a socially responsible business. We will start by determining if Apple meets the standards it has made for itself as well as legal standards. Then we will take a look at the impact of supplier violations of Apples’ ethical and social responsibility policy and discuss ways to ensure fewer violations in the future. After establishing ways to regulate and implement more cooperation from suppliers, we will analyze Apples’ current marketing strategy and determine if customers will pay more for a product from an ethically and socially responsible…...

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