Creating Brand Image of Bangladesh Through Developing Tourism Sector

In: Business and Management

Submitted By zobairhossain199
Words 6685
Pages 27
Assignment On: Creating Brand image of Bangladesh Course Name: Marketing Management Course Code: MKT-5134

Submitted to:
Mr. Ishtiaque Arif
Assistant Professor, School of Business Studies
Southeast University

Submitted By: Name | ID | Md. Zobair Hossain | 2013210005066 | Md. Nazrul Islam | 2013210005067 | Md. Nooruddin | 2013210005086 | Rubel Hossain | 2014010005075 | Al Jabir | 2013210005064 |

Date of Submission: May 2, 2014

Acknowledgment

At first we desire to express our deepest sense of gratitude of almighty Allah. With profound regard we gratefully acknowledge our respected course teacher Mr. Ishtiaque Arif to give us such an essential task to do an informative report. In this report we mainly focused about how we can create a brand image of Bangladesh through developing our tourism sector.

Table of Contents Chapter | Topics of Discussion | Page | 1 | * Introduction * Tourism in Bangladesh | | 2 | Major Tourism attraction of Bangladesh * Cox’s Bazar * Kuakata * Shundarban * St. Martins Island * Maheskhali * Bandarban * Paharpur * Mohastanghar | | 3 | Marketing Tourism Sector of Bangladesh * Setting Vision, Mission and Values * Tourism Destination Management * Tourism Marketing | | 4 | Tourism Marketing Promotion * Branding in Tourism * Use websites as a marketing tool * Using social Media for social marketing * Sustainable tourism marketing * International Marketing | | 5 | * SWOT Analyis of tourism in Bangladesh * Recommendation to develop the tourism industry of Bangladesh | | 6 | * Conclusion | | 7 | * References | |

Introduction:
Tourism has become a very important and dynamic sector both in the world economy and particular in the developing countries. Its growth affects not only the activities directly linked to tourism but also…...

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