Cultural and Language Differences

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Submitted By frankie1988
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Cultural and language differences
You obviously have to take into account the language barrier in the market being considered for expansion. Translation of marketing materials and operations to another language may seem simple enough, but cultural differences may mean that the message of a company can translate clearly. Marketing may be right for the American market may be inappropriate or even offensive in a foreign market. Some countries have a different culture which means that marketing may have to be different, even within the same country.
Technology issues It is important to consider external influences that can affect a company's ability to expand internationally. A company must take into account economic, political stability, the currency exchange rates, and regulatory requirements. A company needs to know if the technology used is available in a foreign country. Some questions that the company has to ask and answer are: Do you use the optical fiber country? Is there access to resources and raw materials? Does the transfer of technology or regulations or other problems exist? Does technology regulated in any way? What percentage of consumers has access to technology and the Internet? It may be advisable to consult a trade specialist who is familiar with the country in question. Use all available resources, including market research and due diligence reports that run on potential partners in the future country. Spend some time in the country under consideration. This could be the best way to discover cultural differences and to fully understand the market. The rewards of global expansion can be numerous, but also should take into account all the…...

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