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Decathlon Company Culture

In: Business and Management

Submitted By Mangnolia
Words 1900
Pages 8
The organizational culture in Decathlon Company

I. Definition
On the textbook “a primer on organizational behavior” James, Anthony and Marcus definite organizational culture is a reflection of an organization’s “personality,” and, similar to an individual’s personality, provides us with insights into attitudes and behaviors.
Ravasi and Schultz (2006) state that organizational culture is a set of shared mental assumptions that guide interpretation and action in organizations by defining appropriate behavior for various situations.
Organizational culture composited various factors from history, product, market, technology, strategy, type of employees, management style, and national cultures and so on. It is a collective values, beliefs and principles for organizational members. On the other hand, corporate culture represents corporate created those cultures by management to achieve specific strategic ends. Needle (2004) II. Dnison Organizational Culture Model

Dnison Organizational Culture Model is one kind of the tool to measure organizational culture. It provides a comprehensive and easy way to interpret organizational culture. Every trait has three more specific indices for a total of 12 indices. III. Dnison Organizational Culture Model in Decathlon Company
Before I come to United Sated, I have been work at Decathlon Company. It is a largest sporting product supermarket in Europe. Decathlon’s main competitor is Academy in the world. In this part, I will analysis Decathlon’s organizational culture by Dnison Organizational Culture Model.
It used to estimate a company focuses on immediate interest or look at making a strategic action plan.
The vision of Decathlon Company is attracting more sport enthusiasts and let more people enjoy the pleasure of sports. The entire employees agree with this vision. Because we love sports, so…...

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