Developing Plan for Farmec

In: Business and Management

Submitted By andreeasaw
Words 12574
Pages 51
UNIVERSITATEA TRANSILVANIA DIN BRAȘOV FACULTATEA DE ȘTIINȚE ECONOMICE ȘI ADMINISTRAREA AFACERILOR

PROIECT DE DEZVOLTARE ECONOMICĂ A SOCIETĂȚII ~ FARMEC S.A. CLUJ-NAPOCA~

* AUTORI : - MOLDOVAN ANDREEA - SAVA ANDREEA - TODERUȚĂ ANIELA * SPECIALIZAREA : AI , GRUPA 8402 * AN : III

BRAȘOV, 2012

CUPRINS
I. PREZENTAREA FIRMEI 4 I.1. SCURT ISTORIC 4 I.2. OBIECTUL DE ACTIVITATE 6 I.3. TIPUL FIRMEI 7 I.4. LOCAȚIA FIRMEI 7 I.5. STRUCTURA ORGANIZATORICĂ 7 I.6. PRODUSELE OFERITE 9 I.7. INDICATORI ECONOMICI 13
II. APRECIERI ASUPRA GAMEI DE PRODUSE 15 II.1. APRECIERI ASUPRA CALITĂȚII PRODUSELOR 15 II.2. POSIBILITĂȚI DE DIVERSIFICARE 17 II.3. FIDELIZAREA CLIENȚILOR 18 II.4. DIFERENȚIEREA PRODUSELOR FIRMEI FAȚĂ DE CONCURENȚĂ 19 II.5. MATRICEA BCG 20
III. ANALIZA PIEȚEI ȘI ACTIVITĂȚILE DE MARKETING ALE FIRMEI 23 III.1. PIAȚA ȚINTĂ 23 III.2. SEGMENTAREA CONSUMATORILOR 23 III.3. POZIȚIONAREA FIRMEI PE PIAȚĂ 24 III.4.1. ANALIZA CONCURENȚILOR 26 III.4.2. ANALIZA FURNIZORILOR 28 III.5. COMPORTAMENTUL DE CUMPĂRARE AL CONSUMATORILOR 29 III.6. MIXUL DE MARKETING 29 III.6.1. STRATEGII DE PRODUS 29 III.6.2. STRATEGII DE PREȚ 30 III.6.3. STRATEGII DE DISTRIBUȚIE 31 III.6.4.STRATEGII DE PROMOVARE 31 III.7. ANALIZA SWOT 33
IV. PROGRAM DE ÎMBUNĂTĂȚIRE A ACTIVITĂȚII FIRMEI 36 IV.1. SCOPUL PROGRAMULUI 36 IV.2. OBIECTIVELE PROGRAMULUI 36 IV.3. LISTA DE ACTIVITĂȚI ȘI SUBACTIVITĂȚI 37 IV.4. FIȘA GANTT 38 IV.5. DRUMUL CRITIC 38 IV.6. BUGETUL PROIECTULUI 38
V. CONCLUZII ȘI PROPUNERI 39 V.1. CONCLUZII 39 V.2. PROPUNERI 39

INTRODUCERE…...

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