Premium Essay


In: Business and Management

Submitted By ppetrovv
Words 2600
Pages 11
Executive Summary
Founded in Montclair, New Jersey, has become the largest United States (US) online baby care specialty site in just five short years. It was founded by Marc Lore and Vinit Bharara, both proud fathers, who were tired of the midnight runarounds for diapers, searching for the right sizes of the diaper and wasting time in store lines and traffic jams. The two entrepreneurs turned to the convenience of the Internet Industry offerings just to find out that the e-commerce for baby care products were astonishingly plain. was very quickly born. It targets new parents all over the US, offers them the convenience of the Internet, helping them to save some time and money while still taking the best possible care for their offspring. The Internet industry’s offering of baby care products might not be flooded with many competitors for, but the already existing ones are dangerous enemies to have. We are talking about big behemoths like, and, which are not to be underestimated. Information about the current moves of the competitors is of vital importance for if they want to keep their head lead positions on the market.
Boasting low prices, an ad-free and personalized shopping environment, a no-questions-asked return policy and a 99% in-stock rate, the company can reach two – thirds of the US through overnight delivery, with a 6 p.m. local time cut-off. Moreover the market has been always very rewarding. In fact, last year consumers spend just under $2 billion on baby supplies online, quoting statistics from Forester Research. That is one of the main reasons for to have a 24/7 working customers service number with live representatives ready to answer your questions and help you in every way they can.

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