Does Subliminal Advertising Really Work?

In: Philosophy and Psychology

Submitted By jend625
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Does subliminal advertising really work?

What is subliminal perception? Subliminal perception occurs whenever stimuli is presented below the threshold, or limen, for awareness. These stimuli are thought to influence thoughts, feelings or actions. Advertising is one of the most important things in our economy. The main objective of advertising is to sell. The main objective of a company is to sell their goods and services. Companies use advertising to promote their services. Advertising is a big business. Companies spend millions of dollars promoting their products. It is an extremely competitive market. Companies are always striving to find new and innovative ways to reach the consumer and retain their loyalty. Subliminal messaging in advertising has always been a controversial topic. This began in the 1950’s when James Vicary, a marketing expert, claimed to influence consumer choices by subliminally flashing a brand name during a movie showing. He claimed that he had increased the sales of Coca-Cola by 57.7% and popcorn by 18.1% by subliminally interjecting the phrases “Drink Coca-Cola” and “Eat Popcorn” into a showing at a movie theatre(Bermeitinger,Golez, Johr, Neuman, Ecker, Doerr, 2009). In the decades following Vicary’s experiment, marketers, filmmakers and politicians tried to follow and achieve the same success of Vicary’s claim of subliminal messaging success(Stroebe &Wolfgang, 2012). Few, if any, found any success.
Years later, the study was found to be a publicity hoax, but thus began the decades long research to prove whether subliminal messaging in advertising was legitimate. Researchers have conducted studies to try to prove or disprove the theory that subliminal messages in advertising works. One such study was conducted in which participants were asked to choose…...

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