Domino's Econ Report

In: Business and Management

Submitted By Fiddy43
Words 727
Pages 3
Making Decisions Based on Demand and Forecasting
ECO55 Managerial Economics & Globalization

Domino’s Pizza is considering entering the marketplace in my community. Today I will conduct research about the demographics of Huntsville, AL. By conducting a demand analysis and forecast for pizza, I will be able to make a decision whether Domino’s should establish a presence in my community.
First I will identify some of the demographics for Huntsville based on census data found through the federal government census site and the state site as well. Other variables of this report will include actual cost of pizza and soda. Below I have listed all the demographic and variable information: * Population size: 182,956[1], 180,105[2] * Persons per household: 2.31[1] * Average Income per household: $47,153[1], $54,633[2] * Price per large pepperoni pizza (feeds 3-5 people): $12.24[3] * Price per soda-2L Coke ©: $2.49[3] * Households: 73,235[2]

Household | Persons/Per household (X) | Price/Meal (Y | -------------------------------------------------
Top of Form(xi - MeanX)Bottom of Form | (yi - MeanY) | (xi - MeanX)2 | (yi - MeanY)2 | (xi - MeanX)(yi - MeanY)Bottom of Form | 1 | 3 | 30.48 | 0.694 | -2.448 | 0.48 | 5.99 | -1.698912 | 2 | 2 | 30.48 | 2 | 30.48 | 4.00 | 929.03 | 60.96 | 3 | 3.3 | 60.96 | 3.3 | 60.96 | 10.89 | 3716.12 | 201.168 | 4 | 1.23 | 12.24 | 1.23 | 12.24 | 1.51 | 149.82 | 15.0552 | 5 | 2 | 30.48 | 2 | 30.48 | 4.00 | 929.03 | 60.96 | SUM | 11.53 | 164.64 | | | 21 | 5729.99 | 336 | MEAN | 2.31 | 32.93 | | | | | |

b1: 16 b2: -4.03
Above I have constructed a chart to show sample data of the local demographics. It also provides the data needed for the regression equation: y = b0 + b1x or in the case of this analysis the equation will be y = -4.03 + 16x. So as an…...

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