Premium Essay

Donatos Pizza Case Study

In: Computers and Technology

Submitted By VIJAYMY4RDS
Words 612
Pages 3
1 Map the research design used by Donato’s for new product development.
A:
Idea development

Developing the product prototype : Donato’s used employee taste testing to know what customers preferences are and develops the new product
Taste testing(by employee) : Is done with the organisation
Displaying Photographs of food products: Displaying sample pictures of the recent developed food
Uniqueness: Developing a unique product which reaches the customers attention.
Brand fit and price are the next key points and at last survey or feedback from the customers are important for new product development.
Above design is used by the donatos for the new product development.

2 Evaluate the Wassup meetings as an exploratory methodology to help define the research question.
A: Wassup donatos meeting conducted by the monthly routine, where each employee brings knowledge of popular culture and explain its effect on donatos. It is this which makes donatos will have a lot of information about diet and feeling that exist within a culture within the employee's information can be used by donatos, to become an opportunity to develop a new product. For example, according to 2003 healthfocus trend reports, 26% of consumers of food are "carb conscious". This suggests that they are eating low-carb diet into their diet habits This methodology can be used to establish the research question of product development. for example:
• Whether consumers go on a diet? What kind of diet?
• Whether the product can be consumed by the participant’s diet? How can it be?
• If in the form of pizza, what kind of diet if it is a pizza? What formulations to be used?
• 26% of consumers of food are "carb conscious", what food can be called "carb conscious"?
• Does require new technology to make it serve targeted?

3 Evaluate the test market Donatos used. What were its advantages…...

Similar Documents

Premium Essay

Pizza Industry Case

...Papa John’s Pizza Analysis Executive Summary These recommendations will enable Papa John’s to increase their market share and grow their customer base. These recommendations are based upon in-depth analysis of the company’s dominant economic forces, macro-environment, The detailed findings, resulting from this analysis, are contained in the appendix that follows the recommendations. The appendix is comprised of seven exhibits, and these exhibits are referenced in the recommendations. This recommendation includes introducing global topping preferences across different nations, entering the frozen pizza market and allowing premade Papa John’s pizza to be sold in stores, and opening dine-in restaurants. Papa John's can capitalize on these new growth and improvement opportunities, to increase their revenues, efficiencies, and customer base. Recommendation Papa John’s is the world’s third largest pizza chain, trailing Pizza Hut and Dominos. (Exhibit 4, pg. 11) Although Papa John’s has established a notable amount of success in the industry, to have only existed for a shorter period of time than its rivals, there are existing opportunities that would help Papa John’s to gain competitive advantage and build on its core competencies. Currently Papa John’s is known for its commitment of quality ingredient and quality pizza. (Exhibit 6, pg. 13) Because Papa John’s has a base of customers that already trust the company to deliver great value, this gives Papa......

Words: 1757 - Pages: 8

Premium Essay

Donatos: Finding the New Pizza

...food Uniqueness: Developing a unique product which reaches the customers attention. Brand fit and price are the next key points and at last survey or feedback from the customers are important for new product development.  Above design is used by the donatos for the new product development. 2 Evaluate the Wassup meetings as an exploratory methodology to help define the research question. A:   Wassup donatos meeting conducted by the monthly routine, where each employee brings knowledge of popular culture and explain its effect on donatos. It is this which makes donatos will have a lot of information about diet and feeling that exist within a culture within the employee's information can be used by donatos, to become an opportunity to develop a new product. For example, according to 2003 healthfocus trend reports, 26% of consumers of food are "carb conscious". This suggests that they are eating low-carb diet into their diet habits This methodology can be used to establish the research question of product development. for example: • Whether consumers go on a diet? What kind of diet? • Whether the product can be consumed by the participant’s diet? How can it be? • If in the form of pizza, what kind of diet if it is a pizza? What formulations to be used? • 26% of consumers of food are "carb conscious", what food can be called "carb conscious"? • Does require new technology to make it serve targeted?...

Words: 293 - Pages: 2

Premium Essay

Pizza Hut Case Study

...rented a small building on in their hometown Wichita, Kansas and opened the doors of first Pizza Hut in 1958. A year later, the company incorporated and opened the their first franchise in Topeka. By 1966, Pizza Hut established a large home office in Wichita to help oversee the 145 Pizza Hut franchise restaurants that were established.

 It didn't take long for Pizza Hut to become the No. 1 pizza restaurant chain in the world. In 1971, only 13 years after the Carney brothers started their first Pizza Hut, Pizza Hut became the world's most successful pizza restaurant in terms of sales as well as in the number of restaurants around the world. Pizza Hut has aggressively sought out franchise owners. It has made itself more attractive to franchise owners is by aligning itself with other restaurants such as Taco Bell, Kentucky Fried Chicken and Long John Silvers (ultimately all becoming a part of the Yum! Franchising group). One of the more unique items of note, Pizza Hut sets itself apart from a lot of its competitors because it allows Franchisee's autonomy in deciding some of the items they will carry on their menus such as
 being free to use different kinds of toppings from different suppliers. While there are differences in ingredients, the basic elements in each pizza are the same. This allows consumers to get the familiar taste they love, but also allows franchise owners to branch out. Pizza Hut Franchise Submarine Sandwiches and Salads Company Website:......

Words: 776 - Pages: 4

Premium Essay

Angelo's Pizza Case Study

...| Strategic Leadership & HRM | Angelo’s Pizza | | By: Nida Kanwal (13-3201) | 11/21/2013 | | Q1: my strategy is to (hopefully) expand the number of stores and eventually franchise, while focusing on serving only high quality fresh ingredients. What are three specific human resource management implications of my strategy (including specific policies and practices)? Answer: The expansion of stores and eventually franchising while focusing on serving only high quality fresh ingredients should include the following three resource management implications: (1) BUSINESS ENVIRONMENT ANALYSIS: This implication represents the importance of the company’s general and competitive environment. Angelo needs a good business strategy. A strategic plan is the company’s plan for how it will match its internal strengths and weaknesses with external opportunities and threats in order to maintain a competitive advantage. Angelo’s early attempts showed the pitfalls in rushing and making assumptions about replicating a viable business unit. Fortunately, Angelo has realized his lack of proper planning and the necessity to correct his errors before attempting to branch out into more stores and possibly franchising. The locations of the proposed new stores are paramount. These locations must be in areas where high quality ingredients are readily available. The supply of fresh ingredients does not meet all the needs for successful stores. The medium that serves the customer......

Words: 1657 - Pages: 7

Premium Essay

Domino Pizza Case

...Domino’s Pizza Case: Geographical integration facing local specificities The U.S. Pizza Industry is not really attractive due to a lack of concentration¹ in the domestic market according to Porter’s five forces analysis. Despite this obvious lack of attractiveness, Domino’s Pizza (later referred to as «Domino’s») were able to make a 8% profit² relying on an inimitable competitive advantage: the 30-minute delivery guarantee made possible by a very specific computer system developed by the company. Facing few growth opportunities in the domestic market, the company decided to adopt a geographical integration strategy in order to increase market shares. Since market entry is riskier when there are cultural differences between the company and the new market, Domino’s adopted a master franchise model of operations that allowed the company to minimize its risks in foreign markets while earning higher returns through the royalties system. This memo addresses the question why Domino’s Pizza have been so successful in some countries and failed miserably in others whereas it was using the same franchising agreement system in every foreign country. To this end, we will highlight key success factors of geographical expansion through the franchise system: the company’s ability to transfer their resources to franchisees and to adapt to local tastes. We will then suggest Domino’s to improve their appraisal of the local environment and ensure better respect of their procedures to achieve......

Words: 1617 - Pages: 7

Premium Essay

Donato Case Study

...Map the research design used by Donato’s for new product development.     Opportunity Identification Donato’s realized that people, including his employees were not eating the crust of the pizza because they were avoiding the carbohydrates inherent in the grain-based foundation of every pizza at that time. People were becoming more and more conscious about their health and low-carb diets was the trend, so the Donato’s decided to take advantage of this and make healthier pizza. Discovering and prioritizing information regarding the project Based on statistics, Donato’s was convinced that this low-card diet trend was accurate, so the company began research on how to produce such a pizza, that is not only unique, but brand fit, price attractive and the likely to be purchased, if it was available. Perform exploratory research In late July, according to the 2003 Health Focus Trend Report, 26% of eaters were carb aware. This meant that Americans were starting incorporating low-carb habits into their diets. The process started with developing the product prototype, followed by employee taste testing, concept screens and ultimately in-restaurant tests in two or more restaurants within the chain. In-restaurant tests also include participants completing a self-administered intercept survey or, for delivery customers, a callback phone survey. Identifying problems In the product prototype phase, Donato’s was running into problems. They were getting in low-carb crusts,......

Words: 909 - Pages: 4

Free Essay

Donatos Finding the New Pizza

... Donatos- Finding The New Pizza Done BY- Group T.Y-B.B.A Bevinda Pereira-1227 Jannike Maricel-1208 John Gonsalves-1217 Ian Barua-1204 Jeenal Redkar-1229 Donatos: Finding the New Pizza Case Discussion Questions 1. Map the research design used by Donatos for new product development. Donatos started its research-based product development process to determine that the low-carb craze was no fad. The process starts with is developing the product prototype, followed by employee taste testing, concept screens (where participants, usually in a central location, are shown photographs of food products, and then queried about the item’s uniqueness, brand fit, price attractiveness, and the likelihood of purchase if the product were available), and ultimately in-restaurant tests in two or more restaurants within the chain. In-restaurant tests also include participants completing a self-administered intercept survey or, for delivery customers, a call-back phone survey. 2. Evaluate the Wassup meetings as an exploratory methodology to help define the research question. According to Cooper’s Business Research Methods, the exploratory phase of the research process uses information to expand understanding of the management dilemma, look for ways others have addressed and/or solved problems similar to the management dilemma or management question, and gather background information on the topic to refine the research question. interviews with experts and other individual depth interviews,......

Words: 444 - Pages: 2

Premium Essay

Donatos: Finding the New Pizza

...brings their own knowledge of an element from popular culture and explains its effects toward Donatos. There are a lot of information that will support the define process, such as: By Wassup meetings, Donatos will have an enormous information and feelings about diet which belong to different cultures from employees' aspects. This exploratory methodology uses information to understand the management dilemma bette as well as resolve this problem, create new ideas to launch new products. Question#3: Evaluate the test market Donatos used. In my opinion, Donatos has used marketing campaign to advertise their product into the marketplace. Additionally, Donatos launched market a new formula including plenty of soy crisps and protein with low-carb benefits. Besides that, they provided a lot of selections for customers to be easy to choose what they want and tried to make their product as simple as possible to catch up customer’s demand. Furthermore, receiving feedbacks from customers about their products was implemented with pleasure. Advantage: • Donatos can receive feedback from many people with different viewpoints such as their employees and customers. • The security of research result. Disadvantage: • Time consuming: It takes Donatos a long time to conduct this research – from July 2003 to January 2004. • The cost for the survey can increase. Question#4: In this case, I would use the internal scale in numeric or semantic formats to do the survey. 5-point......

Words: 382 - Pages: 2

Free Essay

Case Study of Pizza Hut

...Maulana Sittie Ainah A. Reaction Paper BSTM-3 March 03, 2015 We attended a seminar or conference at the Polytechnic University of the Philippine which was held last February 27, 2015, in Sta. Mesa their theme is " 2nd PUP Annual Hospitality and Tourism Student Research Conference". Our professor Mrs. Julieta Lourdes Indias told us to attend this seminar because it will help us in doing our own group research paper. Indeed it is our opportunity to join with the other students from other colleges and universities because one of their topic is intramuros which is relevant to the study we are conducting with my fellow groupmates about the "Perception of Tourist on Informal Settlers in Intramuros". But before we go to the PUP me and my classmate decide to go first in our school in CCP as a meeting place so that we can see if were all present , wearing the black gala uniform and go together to the PUP. When we enter at the PUP we ask the security guard where is the venue of the seminar, he tell us the direction which the first thing to do is to sign and confirm our name if it is in the list then after the confirmation they gave us a souvenir it is a blue bag which includes a brown envelope, 2 paper, ballpen, small notes, cd and a fan. Then they guide us at the seminar. When we enter at the seminar i guest they started earlier but its okay. Since we came there we met the judges or the...

Words: 747 - Pages: 3

Free Essay

Case Study Pizza Palace Solution

... Case Study: PizzaPalace’s Capital Structure Made by A. C a. Provide a brief overview of capital structure effects. Be sure to identify the ways in which capital structure can affect the weighted average cost of capital and free cash flows. The capital structure decision change the value of the firm either through the the free cash flow or the cost of capital. V = ∑ ∞ t=1 FCFt (1 + WACC)t With FCF= NOPAT-change in ( NOWC+NFA) WACC= wd (1-T) rd + wers An additional debt has an effect on WACC and FCF: On WACC: -debt increase the cost of stock rs as the stockholders require a higher return due to the risk associated with additional debt -debt reduce the tax paid by the company as the interest is tax deductible -debt increase the risk of bankruptcy so debtholders will require a higher promised return rd ***low taxes Vs high cost of equity,high cost of debt => uncertain effect on WACC On FCF: -the probability of bankruptcy increases and generates direct costs ( legal fees,fire sales..) and indirect costs: lost customer s( NOPAT decreases) , reduction in productivity of employees , and reduction in credit offered by suppliers ( A/P decrease so NOWC increase ) - bankruptcy risk affects agency cost : decrease them bu reducing wastful spending And increase them by causing the manager to be too risk averse:...

Words: 1008 - Pages: 5

Premium Essay

Nick's Pizza and Pub Case Study

...Nick’s Pub and Pizza Case Study By Daniel Rottlaender MGMT2603221 Nick’s Pub and Pizza restaurant franchise was just one of many companies that got into financial trouble after the economic crisis of 2009. In the case of Nick’s Pub and Pizza however, it had serious consequences due to the fact that the owner of Nick’s Pub and Pizza was planning on expanding the franchise from only two restaurants to five. Unfortunately, the recession caused by the depression of 2009 caused guests count to drop by twenty percent leading to revenues decreasing by almost $1 million. On top of the crisis caused by the recession, the management of both restaurants struggled to keep the costs as low as possible. Every single week they did a count on their food inventories to the previous week in order to adjust this for the current week’s sales. Even though beverage and food costs were still above goal, 22 percent of revenues for beverages and 20 percent of revenues for food, the restaurant’s total revenues were still decreasing. The reason for that was that the management constantly hired externally due to the experience they gained in other restaurant chains. In those restaurant chains the idea of leadership was based on “command and control” cultures. That basically means that the management only told people what to do without digging into what they did believing that the instructed with a task would perform that job correctly. All these issues (Costs up, revenues down) caused the bank......

Words: 848 - Pages: 4

Premium Essay

Donatos Pizzas

...the next key points and at last survey or feedback from the customers are important for new product development. Above design is used by the donatos for the new product development. 2 Evaluate the Wassup meetings as an exploratory methodology to help define the research question. A: Wassup donatos meeting conducted by the monthly routine, where each employee brings knowledge of popular culture and explain its effect on donatos. It is this which makes donatos will have a lot of information about diet and feeling that exist within a culture within the employee's information can be used by donatos, to become an opportunity to develop a new product. For example, according to 2003 healthfocus trend reports, 26% of consumers of food are "carb conscious". This suggests that they are eating low-carb diet into their diet habits This methodology can be used to establish the research question of product development. for example: • Whether consumers go on a diet? What kind of diet? • Whether the product can be consumed by the participant’s diet? How can it be? • If in the form of pizza, what kind of diet if it is a pizza? What formulations to be used? • 26% of consumers of food are "carb conscious", what food can be called "carb conscious"? • Does require new technology to make it serve targeted? 3 Evaluate the test market Donatos used. What were its advantages and disadvantages? A: After making a prototype and test the product internally by employees,......

Words: 318 - Pages: 2

Premium Essay

Angelo's Pizza Case Study

...iii) Development of a prototype: - Before the development of a prototype we decide the knowledge level to solve the particular problem. For this we adopted some methods in sequence. After this the taste of knowledge begins the knowledge of Engineer and developer which interact frequently and domain specific knowledge is entranced. When knowledge representation scheme and knowledge is available a prototype is constructed. iv) Prototype validation: - The prototype under goes the process of testing for various problems and revision of the prototype takes place. It is very important step the DSS. v) Planning for full scale system: - In prototype construction, the area in the problem that can be implemented with relative case is first choice extensive planning is done. Each subsystem development is assigned a group leader and schedules are drawn. vi) Final implementation, maintenance and evaluation: - This is the final stage of DSS Life Cycle. The full scale system developed is implemented at the basic resources requirements are fulfilled and parallel conversion. Role of DSS in Business DSS is computer based information system for management decision maker who deal with the semi-structured problems. DSS play an important role in business. It performs various activities. The role of DSS is explained as follows:73 1. What if analysis 2. Goal oriented 3. Risk analysis 4. Model building 5. Graphical......

Words: 12475 - Pages: 50

Premium Essay

Domino's Pizza Case Analysis

...in-charge in marketing and research which includes the chief innovation and creativity officer. III. Central Problem Limited store operation of the Domino’s Pizza IV. Objectives: Must: * To have necessary changes in the business that would be beneficial to the company and essential for its growth. * To maintain loyal customers and gains more. * To increase sales. Want: * To have all the changes are done and used as an edge against competitors. * To become the leading pizza chain in the industry. V. Areas of Consideration Strengths * Domino’s Pizza Inc. is an international company that operates in over 60 countries worldwide. Domino’s Pizza were operated through 489 own stores and 4,558 franchised stores in the United States, and internationally, it operated through 3,726 franchised stores. * They were considered as the leader pizza delivery. Their expertise and passion for delivering hot and fresh pizza has earned the loyalty and of millions of pizza lovers around the world. * Domino’s master franchise system is very beneficial to the company. It helps establish a significant presence in a short span of time as the master franchisees were well versed with the local markets. Weaknesses * Their limited menu leaving them much less able to compete with other fast food pizza chain that also offers delivery. * They did not have dine-in operations. Opportunity * Engaging into a dine-in operation will attract......

Words: 812 - Pages: 4

Premium Essay

Case Analysis Domino's Pizza

...DOMINO'S PIZZA I. Time Context Year 2008 II. View Point The persons involved are those who are in-charge in marketing and research which includes the chief innovation and creativity officer. III. Central Problem Limited store operation of the Domino’s Pizza IV. Objectives: Must: * To have necessary changes in the business that would be beneficial to the company and essential for its growth. * To maintain loyal customers and gains more. * To increase sales. Want: * To have all the changes are done and used as an edge against competitors. * To become the leading pizza chain in the industry. V. Areas of Consideration Strengths * Domino’s Pizza Inc. is an international company that operates in over 60 countries worldwide. Domino’s Pizza were operated through 489 own stores and 4,558 franchised stores in the United States, and internationally, it operated through 3,726 franchised stores. * They were considered as the leader pizza delivery. Their expertise and passion for delivering hot and fresh pizza has earned the loyalty and of millions of pizza lovers around the world. * Domino’s master franchise system is very beneficial to the company. It helps establish a significant presence in a short span of time as the master franchisees were well versed with the local markets. Weaknesses * Their limited menu leaving them much less able to compete with other fast food pizza chain that also offers delivery. ......

Words: 814 - Pages: 4