Effective Advertising

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Submitted By hk5791a
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Properly promoting and positioning a brand takes extensive market research analysis and recognition of who the brands target market is. From there, an advertisement can be created that the target market will be drawn to. A successful advertisement has the capability to create a want or need for the product within the consumer. Successful advertising can propel a brand or company to success, or it can create the collapse and disintegration of its image. The advertisement must stay true to the brand’s image while simultaneously be interesting enough to draw in new potential consumers. Through the analysis of a Louis Vuitton and an Etienne Aigner advertisement from ELLE Magazine, it is simple to pinpoint the success of the Louis Vuitton advertisement and the pitfalls of the Etienne Aigner advert. The Louis Vuitton advertisement depicts Michelle Williams, an accredited actress and style icon, with an iconic Louis Vuitton monogram print bag casually slung over her shoulder. It is simple, and tasteful. The image is not extremely exciting but the subdued, cool coloring of Michelle Williams is striking in comparison to the warm camel tones of the bag, creating an arresting image. It is clear in this advertisement that the product that is trying to be sold is the bag. In comparison the Etienne Aigner advertisement is less straightforward in what it is trying to sell. The ad contains a brown fur and leather boot positioned horizontally at the top of the page and a table with a few bangles and a plum at the bottom of the page. The colors chosen in the ad, with the exception to the red tint to the plum, are all in the brown color family. The colors are not eye-catching and are easily dismissible. The components of the ad do not connect of make sense either. The plum and bangles seem out of place and random under the seemingly floating boot. While someone flipping through…...

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