Electricity Crisis

In: Social Issues

Submitted By jholie
Words 1639
Pages 7
 Is the act of advertising a good or services with the short/long term goal of increasing sales.


 The amount of money available for promotion is the real determinant of the mix. BIG companies can make greater and more effective use of advertising than firms with limited resources. Small businesses rely on personal selling dealer displays.
 The influence of the nature of a company’s market is affected by the Geographic scope of the market, its concentration and type of customers and nature of competition.
 Consumer product and industrial goods frequently require different strategies. For instance, firms marketing convenience goods will rely heavily on manufacturer’s advertising, plus emphasis on dealers display. Personal selling plays a minor role, for industrial Goods such as machinery.
 PRODUCT LIFE CYCLE (CPLC) – the course of a product’s sales and profit over its lifetime. Every product seem to go to PLC –it is born, goes through several phrases, and eventually dies as younger products come along that better suit and serve the consumer needs.


 Is a tool that is available for everyone to use. Presentation and promotion ideas, goods, or services. ADVERTISING is MULTIDIMENSIONAL. I t can be viewed as a form of communication, as a component on an economic system, and as a means of financing the mass media. It can be also viewed as a social unit, as an art form, as an instrument of business management, as a field of employment, and as a profession.

The ultimate Goal of advertising is to increase the…...

Similar Documents


...Nowadays, the electricity exerts a significant influence on individual's life, not only because the high demand of production in each country, also the diversity of peoples' lives. Therefore, the raw materials, such as oil, coal and gas, are highly demanded in the world. Known to all, however, these materials which are mentioned above are non-renewable resources, and their reserves will certainly, continuously and greatly decrease, so, exactly it is vital to reverse the irrational use of non-renewable resources. In recent years, in virtue of the greatly decreasing of non-renewable resources, scientists and researchers are accelerating the development of the Green Energy, such as wind, wave and solar energy, strenuously making the new green energy more acceptable and popular among individuals, countries and the world. "For example, Renewable energy is seen by the UK government as one vital component of a climate change strategy, for which it has set a notional target of 10% of electricity production (Department of Trade and Industry, 1999)."( Citizen versus consumer: challenges in the UK green power market S.L. Batley, D. Colbourne, P.D. Fleming, P. Urwin). But, there are some critical problems which people cannot ignore, such as the green energies' exploration, technology, exploitation and prices. Consequently, how to explore and use the green energy, instead of the non-renewable energy, to the most degree and enable the green energy to be affordable to the public have become...

Words: 1230 - Pages: 5

Electricity Distribution

...PRODUCTION AND DISTRIBUTION OF ELECTRICITY | Group VI – Section B (MBA 10th Batch) | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Submitted by: 81. ROHIT BHUTANI 82. ROHIT KANTH 84. S PRASANNA 85. SAJID ALI 9/6/2011 INDEX SR. No. | TOPIC | Page No. | 1 | GENERATION | 3 | 2 | SOME USEFUL TERMS | 3 | 3 | HYDRO POWER PLANT | 4 | 4 | THERMAL POWER PLANT | 6 | 5 | NUCLEAR POWER PLANT | 7 | 6 | RENEWABLE ENERGY BASED POWER | 8 | | | | | | | | | | | | | | | | | | | | | | | | | | | | 8 HVDC 11 9 TRANSMISSION SYSTEM 12 10 TRANSMISSION LINES 12 11 TRANSMISSION SUB-STATIONS 13 12 EQUIPMENTS IN A SUB-STATION 14 13 OPERATION OF CIRCUIT BREAKER AND ISOLATOR 18 14 GROWTH OF TRANSMISSION SECTOR IN INDIA 18 15 HOW DOES POWER SYSTEM WORK? 21 16 DISTRIBUTION SYSTEM 22 17 CONCLUSION 22 18 REFERENCES 23 GENERATION In the generation station, the production of electricity is carried out. A generating system has two basic components, a turbine, which produces rotary motion and a generator, which convert s the rotational energy into electrical energy. A generator has ‘rotor’ which is rotated by a turbine and a ‘stator’ which has the sets of coils in which electricity is generated when the rotor rotates. The......

Words: 1860 - Pages: 8


...hierarchical view of energy accounting, Network assets of power distribution utilities, intelligent analysis tools for plugging loop holes and identifying revenue leakage, adding into perform network planning and management activities, calculate / identify technical and commercial losses at any point in the network. GIS based customer indexing & Asset mapping Objective The GIS system to enable users to map the assets of the whole Discom with all the attributes with child parent relationship. It also provides various activities like access interactive maps, perform network analysis, various Electric Utility analysis etc. The aim of the system is to automate the existing processes of DISCOMs which will help in better management of the electricity distribution in their respective areas. The improvement in distribution system will further lead to customer satisfaction and financial benefits. Expected benefits - Online availability of whole network and assets (graphical view) of DISCOM - Unique no. Allocation to each asset - Various details of network and connected consumers can be accessed instantly - Help in identifying location of the consumer from unique pole id - Network Management - Online Creation of new network, opening of exiting network, Merging of two networks, delete network - Online tracking of different changes in network GIS implementation The various states of implementation of GIS A. Procurement of the images from ESRI B. Capturing the part of the......

Words: 4575 - Pages: 19

Wireless Electricity

...Wireless Electricity Devry University Tech, Society, and Culture Professor February 24, 2013 Table of Contents I. Wireless Electricity: Explanation and History 3 II. Political and Legal Influences 10 III. Economic Questions and Considerations 16 IV. Wireless Technology with Today’s Culture 20 V. Ethical Implications of Wireless Power 26 VI. Environmental Impact 30 VII. Bibliography 33 ABSTRACT: Wireless electricity is not a new idea, but it has recently become revitalized. This paper looks at the different facets of this invigorated technology. First, it talks about what wireless electricity is and the different approaches of producing it. The paper also talks about the history of wireless electricity and what social factors have motivated it to become invigorated. Next, the government involvement and political issues are talked about. Wireless electricity will also affect the economy so its economic impact is also a topic that is discussed. The psychological and sociological effects of wireless electricity will also be well-thought-out in the next section. The cultural background of this technology is studied and highlighted in American culture. Every technology needs to be examined in detail for its effect on the environment and wireless electricity is no different. The last section of this paper talks about the moral and......

Words: 14468 - Pages: 58


...DANGERS OF ELECTRICITY DANGERS OF ELECTRICITY What are the dangers of electricity? According to: Acceleratedstudynotes. (2012, 03 10). Danger of electricity. Retrieved from http://www.acceleratedstudynotes.com/2012/03/10/igcse-coordinated-science-dangers-of-electricity/ Dangers of Electricity contain a range of risks, which are Electric Shock, Psychological Damage, Physical Burns, Neurological Damage and Ventricular fibrillation resulting in death. If not properly controlled or harnessed, can result in serious danger to those who use it. The risks with electric power can be divided into two categories: direct and indirect. The direct danger is the damage that the power itself can do to the human body, such as enabling someone to breathe or regular heartbeats, or burns. The indirect dangers of electricity include the damages that can result to the human body like something caused by electric shock, an explosion, or a fire. Electricity at any voltage can be dangerous and should always be handled with caution. An electric shock can occur upon contact of a human or animal body with any source of voltage high enough to cause enough current flow through the muscles or nerves. Dangers of an over heating cable: Sometimes another danger can begin if an extreme current flows in the wires. They will heat up and the insulation can melt which will cause it to produce poisonous fumes or even catch fire. Therefore it is advice to avoid using appliances that draw......

Words: 612 - Pages: 3


...Electricity is important to life. A vast number of machines which are invented nowadays cannot be operated without it. As a matter of fact, electricity is used mostly in four main areas: industry, public health, media and transportation. First of all, electricity plays an integral part in industry. Thanks to the invention of electricity, a lot of equipment has been invented including computers, subways, bulbs,etc .... .Electricity is the crucial factor in operating most devices. As a matter of fact, we now lighten our lives with electricity, which is unexpensive and friendly-environment. Moreover, electricity has given birth to assembly line, which means everything is produced by machines precisely and constantly, saving us a great amount of time and money. Apparently, electricity is used by all walks of life everyday in all aspects. For example, in summer, air conditions are used to provide us with cool air and we turn on the heating system to keep the room warm in winter. In the second place, electricity is essential in daily transportation. Only with the advent of electricity can people create the traffic light. This is a great contribution to the safety of people on the street. Additionally, because steam engines are now replaced with electric engines, global warming and greenhouse effect are reduced considerably. Obviously, not only the speed is increased but the journey is smoke free, so less pollution are added into the atmostphere, helping to protect the......

Words: 551 - Pages: 3

Electricity Forecasting

...Forecast Model for Electricity Consumption in Malaysia. Abstract The purpose of this article is to compare and determine the most suitable technique for forecasting the Electricity Consumption Malaysia. The data was obtained from Statistical Department from January 2008 until December 2012. Five univariate modeling techniques were used include Naïve with Trend Model, Average Percent Change Model, Single Exponential Smoothing, Holt’s Method Model and Holt-winter’s. The data are divided into two parts which are model estimation (fitted) and model evaluation. The selection of the most suitable model was indicated by the smallest value of mean square error (MSE) and Mean Absolute Percentage Error (MAPE.) Based on the analysis, Holt’s Method Model is the most suitable model for forecasting electricity consumption since it has the smallest value of MSE and MAPE. Keywords: Univariate Modelling Techniques; Forecast Model; Mean Absolute Percentage Error; Mean Square Error. Introduction Electricity is one of the most important and used form of energy. Nowadays, electricity is essential for economic development especially for industrial sector. Malaysia, as a developing country, the important of electricity cannot be denied especially in industrial sector. Malaysia’s National electricity utility company (TNB) is the largest in the industry, serving over six million customers throughout the country. TNB is responsible for transmission and distribution of electricity.......

Words: 3732 - Pages: 15

Wireless Electricity

...Wireless Electricity What is it? The understanding that electricity could travel through the air has been around since Tesla. Frequencies have been used to transmit an electrical signal since the 1800’s and now the world is seeing the next level of the frequency evolution. The new standard in power is wireless and it has the ability to revolutionize nearly every industry that benefits from the use of power. Everything from a small toy to a large industrial air handler can be run without wires and instead be a standalone unit that never loses power. The basis of wireless power transfer occurs between a handful of phenomena that have been discovered by scientists recently. Magnetism is something that we have been exposed to since early in our lives. Electromagnetism we have always known to be magnets coupled with electricity makes the magnet stronger. Magnetic induction has been around since 1831, it was theorized by Michael Faraday to be the medium to induce current in a nearby circuit (BBC). Energy and power coupling is a virtual handshake between the sending and receiving units. There does not have to physical contact to deliver the power and this is where the science gets even more interesting. Resonance is a delivery method that isn’t new to us because we have been using it for centuries. It is a naturally occurring frequency that occurs when the system of kinetic energy interacts with potential energy (Witricity, NA). Resonant magnetic coupling can be considered......

Words: 1074 - Pages: 5

Philippine Electricity

...Meralco has recently announced for another price hike attributed largely to the temporary shutdown of the Malampaya plant for maintenance reason. Such was stalled by the Supreme Court pending oral arguments. However, the consumers are not certain on whether these price adjustments will eventually be reflected in their electric bills. Likewise, with the summer season forthcoming, it is inevitable that electricity consumption will rise and some of the cheaper sources of energy particularly the hydroelectric power plants might not operate at their full potential. This might result to deriving energy from more expensive sources. I believe that the best way to address the periodic rate hikes and the pricey electricity rates in the country is to look for long-term solutions to the problems. The temporary restraining orders issued by the high court do not solve the problems. The government should venture out in using the cheaper sources of energy such as the renewable ones (wind, tide, solar, etc). The costs may be great on the onset as the infrastructure costs are really huge. However, these are good investments which will benefit the country for a long period of time. The government may also seek for partnerships with private companies to make these happen. The government may also consider using nuclear energy to augment the energy requirements of the country. The consumers can contribute in realizing more favourable rates. Conservation of energy should come from......

Words: 278 - Pages: 2

Types of Electricity

...people, etc., etc. Whenever there is a change in any of -the-variables stated above, it brings about a change in the quantity of the commodity purchased over a specified period of time. The elasticity of demand measures the responsiveness of quantity demanded to a change in any one of the above factors by keeping other factors constant. When the relative responsiveness or sensitiveness of the quantity demanded is measured to changes in its price, the elasticity is said be price elasticity of demand. When the change in demand is the result of the given change in income, it is named income elasticity of demand. Sometimes, a change in the price of one good causes a change in the demand for the other. The elasticity here is called cross electricity of demand. The three Main types of elasticity are now discussed in brief. (1) Price elasticity of demand The concept of price elasticity of demand is commonly used in economic literature. Price elasticity of demand is the degree of responsiveness of quantity demanded of a good to a change in its price. Precisely, it is defined as the ratio of proportionate change in the quantity demanded of a good caused by a given proportionate change in price. The formula for measuring price elasticity of demand is: Percentage change in quantity demand Price Elasticity - Percentage change in Price If can be described in symbolic terms. Aq x 100 q AP — - AP x 100 – q P E= x 12- (For......

Words: 1260 - Pages: 6


...------------------------------------------------- Electricity Lightning is one of the most dramatic effects of electricity. Electricity is a general term encompassing a variety of phenomena resulting from the presence and flow of electric charge. These include many easily recognizable phenomena, such as lightning, static electricity, and the flow of electrical current in an electrical wire. In addition, electricity encompasses less familiar concepts such as the electromagnetic field and electromagnetic induction. The word is from the New Latin ēlectricus, "amber-like"coined in the year 1600 from the Greek ήλεκτρον (electron) meaning amber(hardened plant resin), because static electricity effects were produced classically by rubbing amber. Usage In general usage, the word "electricity" adequately refers to a number of physical effects. In scientific usage, however, the term is vague, and these related, but distinct, concepts are better identified by more precise terms: * Electric charge: a property of some subatomic particles, which determines their electromagnetic interactions. Electrically charged matter is influenced by, and produces, electromagnetic fields. * Electric current: a movement or flow of electrically charged particles, typically measured in amperes. * Electric field: an influence produced by an electric charge on other charges in its vicinity. * Electric potential: the capacity of an electric field to do work on an electric charge,......

Words: 6146 - Pages: 25


...Electric products and services which satisfy LEED requirements Agenda • Introduction • Impacts of US Buildings on the Environment • Advantages of building green • Review the Mission of the US Green Building Council • Discuss the LEED rating system • Discuss Schneider Electric products and services that satisfy LEED requirements • Introduce Case Studies • Summary Course Content or Material 1) Introduction a) Green Building b) Design of Leadership in Energy and Environmental Design (LEED) c) Who makes up the LEED team d) LEED reach e) Point of the LEED point based system f) Why is there a demand 2) Impacts of US Buildings on the Environment a) Impacts of US buildings on resources b) US Energy Consumption c) US Electricity Consumption 3) Advantages of Building Green a) Demand for Green Building b) Perceived Business Benefits c) Predictions in growth of Green d) Next Generations impact of perceptions of green build 4) Mission of USGBC a) Mission statement for USGBC b) What the USGBC does c) Membership 5) LEED Rating System a) LEED addresses complete lifecycle of buildings b) 4 Levels of LEED c) 6 Credit Categories d) Steps to LEED Certification e) A sample checklist f) Available resources on line 6) Schneider Electric products and services that satisfy LEED requirements a) Maximizing LEED points b) Building Automation and Control c) Critical Power and Cooling d) Engineering Services e) Field Services f) Lighting......

Words: 361 - Pages: 2

Wireless Electricity

...radiation and convert it efficiently to DC electricity. Researchers have developed several techniques for moving electricity over long distances without wires. Some exist only as theories or prototypes, but others are already in use. Magnetic resonance was found a promising means of electricity transfer because magnetic fields travel freely through air yet have little effect on the environment or, at the appropriate frequencies, on living beings and hence is a leading technology for developing witricity. In our present electricity generation system we waste more than half of its resources. Especially the transmission and distribution losses are the main concern of the present power technology. Much of this power is wasted during transmission from power plant generators to the consumer. The resistance of the wire used in the electrical grid distribution system causes a loss of 26-30 percent of the energy generated. This loss implies that our present system of electrical distribution is only 70-74 percent efficient. We have to think of alternate state of art technology to transmit and distribute the electricity. Now a day’s global scenario has been changed a lot and there are tremendous development in every field. If we don’t keep pace with the development of new power technology we have to face a decreasing trend in the development of power sector. The transmission of power without wires may be one noble alternative for electricity transmission. 1. 1The......

Words: 735 - Pages: 3

Electricity in Bangladesh

...Electricity is really just organized lightning but it is most powerful indicator of any country’s economy. The infrastructure for energy in Bangladesh is quite small though it has large natural gas resources and only 62% of the total population has access to the electricity. Summit Power is one of market leader along with Summit Power Ltd, BPL, BANGLA CAT, HOSAF Group. Private companies have limited capital also gas the companies have to import oil and coal from foreign country. Shortage of the raw material is not only threat of this industry, many company use second hand machines for production due to this action OTOBI had to pay the penalty of 84 cores Taka recently. This limited amount gas will run out eventually it is used as fuel for electricity generation and commercial energy of the country. The Government of Bangladesh (GOB) has taken initiative to set up power plants so that the country has sufficient electricity within 2016. A number of fiscal incentives are provided to the private power companies. * release to pay tax for upcoming 15 years * are allowed to import plant and equipment and spare parts up to a maximum of ten percent (10%) of the original value of total plant and equipment within a period of twelve (12) years of commercial operation without payment of customs duties, VAT and any other surcharges * allowed to joint ventures with foreign investors * sector’s equity is repatriate along with the profits are divided as owners will ......

Words: 704 - Pages: 3

Saudi Electricity Company

...Appendix 15 Appendix 1.0 15 Appendix 1.1 16 Appendix 1.2 16 Appendix 1.3 17 Company Background As the major electricity provider serving almost 6 million customers in the Kingdom of Saudi Arabia, SEC is responsible for generation, transmission and distribution of electricity throughout the Kingdom. Wholly owned by shareholders, the SEC also sets the price of electricity sold to consumers and industry under rules set by the Saudi government based on the cost of production, distribution and services. On 05/04/2000, Saudi Electricity Company was established as a Saudi joint stock company. This stipulated the merger of all Saudi electricity companies in the Central, Eastern, Western and Southern Regions in addition to the ten small companies operating in the north of the Kingdom as well as all other electricity operations managed by The General Electricity Corporation, into a single joint stock company which is now known as Saudi Electricity Company. It is a Riyadh-based utility, with 80% state-owned and 20% listed shares. Saudi Electricity Company (SEC) is one of the largest utility companies in the GCC, both by market capitalization ($ 12,572M), and in terms of its installed power generation capacity (40.697GW). The company owns 85% generation and 100% transmission, distribution and retail of electricity in region. It generates 37GW of electricity from 45 oil and gas-fuelled power plants and has signaled interest in investing in solar energy, including a 20-30MW......

Words: 7045 - Pages: 29